Bang & Olufsen Logo

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Bang & Olufsen: Brand overview

Founder:Peter Bang, Svend Olufsen
Struer, Denmark

Bang & Olufsen, often abbreviated as B&O, is a prestigious consumer electronics brand from Denmark that crafts exceptional audio products, television sets, and telephones. Two visionaries, Peter Bang and Svend Olufsen, birthed the brand in 1925 in the Danish town of Struer. B&O’s distinctive Danish design aesthetic is instantly recognizable and synonymous with its brand.

B&O has a reputation for fusing minimalist design with high-fidelity sound technology, creating truly unique products that sit in the upper echelons of the price spectrum. Their illustrious line of products, including Beomaster and Beogram audio systems, Beovision TVs, and Beolab loudspeakers, are industry benchmarks.

In addition to these, B&O also designs wireless speakers, headphones, portable audio equipment, home automation systems, and smart electronics. The brand primarily sells its products through a comprehensive network of independent stores dedicated to exhibiting B&O’s craftsmanship, which strongly appeals to those who value design and music.

While B&O has established a global footprint, it holds significant influence in Northern Europe and China, where it’s recognized as a luxurious and high-quality electronics symbol. With a team of about 1,000 employees globally, the company has bagged numerous accolades for its superior industrial design.

In an interesting partnership in 2022, B&O joined forces with Polestar, a luxury electric vehicle manufacturer, to install premium sound systems in their cars. Despite recording substantial annual revenues of roughly $230 million in 2021 and being profitable, the brand’s specialized focus on a niche market segment limits its market share compared to more mainstream consumer electronics brands.

What is Bang & Olufsen?

Bang & Olufsen, also known as B&O, has been at the forefront of luxury consumer electronics for nearly a century, introducing elegant and pioneering designs. Peter Bang and Svend Olufsen initiated this Danish venture in 1925, and since then, the company has positioned itself as a trailblazer, manufacturing high-quality audio equipment, TV sets, and telephones. Even today, B&O continues to stretch the limits of aesthetics and technological innovation, resulting in products acclaimed for their exceptional quality and design.

Bang & Olufsen color codes

Quick SilverHex color:#9f9f9f
RGB:159 159 159
CMYK:0 0 0 38
Pantone:PMS 422 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C