Bang & Olufsen Logo

Bang & Olufsen, often abbreviated as B&O, is a prestigious consumer electronics brand from Denmark that crafts exceptional audio products, television sets, and telephones. Two visionaries, Peter Bang and Svend Olufsen, birthed the brand in 1925 in the Danish town of Struer. B&O’s distinctive Danish design aesthetic is instantly recognizable and synonymous with its brand.

B&O has a reputation for fusing minimalist design with high-fidelity sound technology, creating truly unique products that sit in the upper echelons of the price spectrum. Their illustrious line of products, including Beomaster and Beogram audio systems, Beovision TVs, and Beolab loudspeakers, are industry benchmarks.

In addition to these, B&O also designs wireless speakers, headphones, portable audio equipment, home automation systems, and smart electronics. The brand primarily sells its products through a comprehensive network of independent stores dedicated to exhibiting B&O’s craftsmanship, which strongly appeals to those who value design and music.

While B&O has established a global footprint, it holds significant influence in Northern Europe and China, where it’s recognized as a luxurious and high-quality electronics symbol. With a team of about 1,000 employees globally, the company has bagged numerous accolades for its superior industrial design.

In an interesting partnership in 2022, B&O joined forces with Polestar, a luxury electric vehicle manufacturer, to install premium sound systems in their cars. Despite recording substantial annual revenues of roughly $230 million in 2021 and being profitable, the brand’s specialized focus on a niche market segment limits its market share compared to more mainstream consumer electronics brands.