Barco Logo PNG
The Barco logo embodies the company’s technological journey and commitment to quality and partnership. It is associated with cutting-edge solutions and represents the pursuit of excellence in every project. The emblem complements the brand’s achievements.
Barco: Brand overview
Headquartered in Kortrijk, Belgium, Barco is a technology firm renowned for developing advanced visualization and interactive solutions for a broad spectrum of professional industries. Barco’s origins date back to 1934 when founders Lucien, Jan, and Leon Barco established the company as a radio and television set producer.
Barco’s current portfolio boasts many products, including state-of-the-art projectors, LED displays, monitors, and innovative digital solutions for control rooms and operating rooms. The company’s sophisticated display and collaboration tools find extensive use in various sectors, such as entertainment, business, education, healthcare, and various industries.
Barco’s product line showcases notable innovations like the ClickShare wireless presentation systems and the UniSee video walls, setting new standards in the industry. With a global presence, Barco has sales and support offices worldwide, and its installations are found in over 90 countries, employing more than 3,000 staff members globally.
Barco, led by CEO Jan De Witte, has maintained a robust commitment towards research and development, leading to pioneering contributions to commercial projection, LCD technology, and networked AV solutions. Reporting sales of approximately $870 million in 2020, Barco is a public company listed on the Euronext exchange in Brussels.
The company’s relentless pursuit of design and innovation excellence has earned it numerous accolades, including several Emmy awards for its cutting-edge broadcast display technology. Although Barco might not be a household name among mass consumers, its visual technology holds a prominent position in specialized commercial applications across the globe.
Meaning and History
What is Barco?
This technology company from Belgium specializes in professional video, audio, and data visualization solutions. Starting with producing radio receivers, it eventually became one of the leading providers of projectors, displays, and visual information systems for the corporate, medical, education, and entertainment sectors.
2004 – 2017
2017 – today
The Barco logo reflects the company’s focus on image transmission and processing technologies. The main element was the word “Barco,” displayed in white on a red rectangle. The color contrast gave the image energy and precision, highlighting the brightness and clarity of the company’s products.
The typeface used had a strict geometric style with clean and precise letterforms, emphasizing the engineering nature of the brand’s developments. The letter “O” in the name was given a distinctive design. Inside was a small circle resembling a pupil, with horizontal lines radiating outward, similar to optical components or a camera diaphragm. This symbol conveys the company’s connection to projection systems, displays, and visualization.
The red background represented the company’s dynamism, energy, and technological leadership, while the white text emphasized the quality and clarity of transmitted images. The name Barco served as a reminder of the company’s roots and history. Originally, it was an abbreviation for Belgian American Radio Corporation, referring to the company’s early involvement in radio and electronics.
The logo’s composition combined brightness, technical precision, and attention to detail, forming the image of a company focused on high technology and quality visual solutions.