BC Hydro Logo

BC Hydro LogoBC Hydro Logo PNG

BC Hydro: Brand overview

Created in 1961 through the merger of the British Columbia Electric Company and BC Power Commission, BC Hydro revolutionized the electricity generation and distribution system, providing more reliable and efficient energy to the people of British Columbia.

BC Hydro has worked to increase electricity generation in British Columbia, primarily by developing hydroelectric projects that take advantage of the region’s abundant water resources. Projects such as the W.A.C. Bennett Dam, the Revelstoke Dam, and the Site C Clean Energy Project have significantly increased clean energy production in the province, meeting the growing needs of consumers and industry.

BC Hydro prioritizes sustainability and takes proactive steps to reduce its environmental impact. Through initiatives such as the Power Smart program and the use of renewable energy sources such as wind, solar, and biomass, BC Hydro is reducing greenhouse gas emissions and contributing to a clean energy future.

As a provincial corporation, BC Hydro works under the oversight of the British Columbia Utilities Commission to ensure fair rates and services for the benefit of consumers. The Corporation works closely with the BC Ministry of Energy, Mines, and Low Carbon Innovation, complying with strategic recommendations and policy directions to remain at the forefront of innovation in the energy sector.

Meaning and History

BC Hydro Logo History

1961 – 1997

BC Hydro Logo 1961

1997 – 2001

BC Hydro Logo 1997

2001 – 2016

BC Hydro Logo 2001

2016 – today

BC Hydro Logo

The Canadian Electricity Company is keeping up with the times, so it knows what consumers need. Its logo, which features a symbol that looks like a “heartbeat,” is a clear indication of that. It consists of two pulses, the tops of which resemble the letter “H” – the first letter in the word Hydro. They are connected by a horizontal band that stretches from one edge of the blue-green circle to the other. To the right is the company name. It is formal, dark gray, and large, consisting of uppercase and lowercase letters. This style evokes a sense of trust and speaks about the reliability of the provider.

The heart-shaped shape gives the feeling that the company is alive, almost like a living creature that understands what is going on. The blue-green circle is reminiscent of the Earth, making you think that the company cares about the planet. The official name on the side is reminiscent of an adult making sure everything is in order.

BC Hydro color codes

Kelly GreenHex color:#20bc00
RGB:32 188 0
CMYK:83 0 100 26
Pantone:PMS 354 C
Bright CeruleanHex color:#00a7d1
RGB:0 167 209
CMYK:100 20 018
Pantone:PMS 312 C
Black PepperHex color:#3e3934
RGB:62 57 52
CMYK:0 8 16 76
Pantone:PMS Black 7 C