The BC Hydro logo conveys the idea of sustainability and energy, emphasizing the importance of harmony between society’s needs and nature. Its simplicity makes the image clear and relatable, reflecting the company’s longstanding connection with the local community and its contribution to improving quality of life.
BC Hydro: Brand overview
Created in 1961 through the merger of the British Columbia Electric Company and BC Power Commission, BC Hydro revolutionized the electricity generation and distribution system, providing more reliable and efficient energy to the people of British Columbia.
BC Hydro has worked to increase electricity generation in British Columbia, primarily by developing hydroelectric projects that take advantage of the region’s abundant water resources. Projects such as the W.A.C. Bennett Dam, the Revelstoke Dam, and the Site C Clean Energy Project have significantly increased clean energy production in the province, meeting the growing needs of consumers and industry.
BC Hydro prioritizes sustainability and takes proactive steps to reduce its environmental impact. Through initiatives such as the Power Smart program and using renewable energy sources such as wind, solar, and biomass, BC Hydro is reducing greenhouse gas emissions and contributing to a clean energy future.
As a provincial corporation, BC Hydro works under the oversight of the British Columbia Utilities Commission to ensure fair rates and services for the benefit of consumers. The Corporation works closely with the BC Ministry of Energy, Mines, and Low Carbon Innovation, complying with strategic recommendations and policy directions to remain at the forefront of innovation in the energy sector.
Meaning and History
What is BC Hydro?
This Canadian energy corporation serves over 4 million customers and is the primary electricity provider in the province of British Columbia. The organization operates an extensive network of power lines running through challenging mountainous terrain and numerous hydroelectric plants on the region’s mountain rivers. Reliable energy delivery under difficult weather conditions—from coastal areas to remote mountain communities—is a key aspect of its operations. The company is known for its partnership projects with Indigenous peoples, social initiatives, and the development of infrastructure for electric vehicles in the province.
1961 – 1997
1997 – 2001
2001 – 2016
2016 – today
The BC Hydro logo combines simplicity with deep symbolism, reflecting the company’s connection to nature and its role in energy production. The graphic element on the left is a circle divided into two halves. The upper green half represents natural resources and sustainability, while the lower blue half symbolizes water as the primary source of energy.
A wavy line runs through the circle’s center, simultaneously resembling an electrical pulse and the silhouette of the letter “H,” directly referencing the company’s name. The smooth transitions at the line’s peaks emphasize the energy supply’s stability and reliability. The horizontal stripe dividing the circle connects the upper and lower sections, symbolizing the union of nature and technology.
The company name is positioned to the right of the graphic element. The black font adds a sense of professionalism and confidence. “BC” is written in uppercase letters, highlighting the regional identity of British Columbia, while “Hydro” is in lowercase, creating visual balance. The sans-serif font underscores a modern and technological approach.
The BC Hydro emblem harmoniously integrates natural elements with modern technology. The colors and shapes convey the company’s mission to provide its customers with sustainable and reliable energy.