Behringer Logo
The Behringer logo has become the visual embodiment of the company and its achievements in sound. It unites the worlds of music and technology, serving as a symbol of quality. The simplicity of the form and the clarity of the design make it part of the brand’s history and an important detail of the products. It is like a keynote in a musical composition, harmoniously complementing the overall perception and emphasizing the pursuit of a high level of performance.
Behringer: Brand overview
Founded in 1989 by Uli Behringer in Willich, Germany, Behringer is an esteemed audio equipment manufacturer. The company caters to consumers and professionals by producing various audio products, including mixers, amplifiers, speakers, headphones, digital audio workstations, and microphones.
Behringer has established a reputation for delivering cost-effective audio equipment targeted primarily at home recording hobbyists and modest project studios. Despite their competitive pricing, their offerings, including mixers, interfaces, MIDI controllers, and microphones, boast numerous features typically associated with higher-end equipment.
The company’s production strategy revolves around its manufacturing facilities based in China, allowing large-scale production. This strategy results in unmatched low prices compared to many competitors. While Behringer is generally considered a budget brand, it still sells millions of units annually, spanning over 500 product types in the musical equipment market.
Behringer has extended its reach by acquiring Midas, Klark Teknik, and Bugera, all of which focus on producing specialized professional audio products. Despite its success, Behringer has faced criticism due to its designs, which are often seen as imitations of competitor offerings, as well as inconsistent quality control.
Despite these criticisms, Behringer continues to serve as a go-to source for those setting up home studios on a budget, providing essential audio gear at affordable prices. As a result, Behringer has secured a place as one of the leading equipment manufacturers in the global musical instrument and audio recording industry.
Meaning and History
What is Behringer?
This is an audio equipment manufacturer focused on combining affordability with functionality. The product range includes synthesizers, mixers, amplifiers, audio interfaces, and other gear for studio and live performance use. The brand is known for its wide selection and popularity among musicians seeking technical solutions on a limited budget.
1989 – 2010
2010 – today
The Behringer logo is designed as a yellow triangle outlined in black, resembling a warning sign. Inside the shape is a simple graphic ear, drawn in black. The ear symbol points to the company’s core area—audio equipment and sound-related technology.
The ear is composed of a smooth line that curves gently within the triangle, forming a clear and recognizable symbol. Its simplicity allows the visual to be easily perceived and quickly remembered, creating associations with musical devices such as microphones, studio monitors, and amplifiers.
The yellow color of the triangle brings energy and vibrancy to the design. At the same time, the black outline and details add strong contrast, reinforcing the company’s image of professionalism. This color combination helps the Behringer logo stand out among similar brands.
The company name is placed below the main symbol. The word “behringer” is written in a thin, clean font with all lowercase letters and softly rounded edges. This gives the text a modern and friendly feel, while the rounded letterforms align visually with the ear symbol. The white color of the text enhances its clarity and neatness.
The name Behringer comes from the founder’s surname, reflecting a personal connection to the quality of the products. Overall, the logo effectively communicates the brand’s audio focus and suits many users, from enthusiasts to professionals.