Binatone Logo PNG
The Binatone logo is simple, embodying the simplicity and practicality of the technology. Its form highlights the device’s ease of use and versatility, which help people stay connected. The emblem is integral to the brand’s image, connecting technology with everyday life.
Binatone: Brand overview
Binatone, a consumer electronics brand, is part of the Hong Kong-based company Binatone Electronics International LTD. The company was established in London in the late 1950s by two Italian siblings who initially dealt in the sale of transistor radios imported from Hong Kong.
Over time, the company expanded its footprint, venturing into manufacturing various electronic items such as telephones, answering machines, pagers, and computer peripherals, primarily catering to the UK market. One of Binatone’s standout product lines was its uniquely designed telephones. The 1980s witnessed the release of the renowned “Brick” phone, which boasted a distinctive wedge shape.
As the company progressed into the 1990s and 2000s, its product portfolio further broadened to include wireless accessories, cordless phones, dial-up modems, and electronics for children. These were made possible through licensing agreements with notable brands like Disney. During this time, Binatone also secured the rights to manufacture Formula 1-branded electronic gadgets such as headphones and walkie-talkies.
While originally operating manufacturing units in the UK, Binatone transitioned production to Asia in the 1990s, though its headquarters remained in London. It added several other electronic brands to its portfolio, including General Cable, Target, and Cygnet, and at its zenith, it employed thousands of people in the UK.
However, the 2000s brought about a decline in sales, prompting Binatone to divest most of its divisions. The company’s primary focus has shifted toward producing budget-friendly tablets and accessories. Despite experiencing a downturn, Binatone enjoyed considerable success as a significant player in the mass-market electronics sector and as a telephone manufacturer in the UK and parts of Europe.
Meaning and History
What is Binatone?
This is a consumer electronics manufacturer that began with transistor radios. Over time, the product range expanded to include televisions, audio systems, and phones. The company is known for combining reliability, affordability, and consistent integration of technological solutions into everyday-use products.
1958 – today
The Binatone logo consists of a wordmark and a separate graphic symbol. The brand name is written in a smooth, cursive-style font, with all the letters neatly connected. They are slightly slanted to the right and have rounded, soft shapes, giving the text a light and relaxed feel. The font color is a deep matte black with no added effects, emphasizing calmness and confidence.
Next to the name is a graphic element—a bright red ellipse with a gradient fill that transitions from dark to light, giving the shape a smooth, three-dimensional appearance. The surface of the ellipse is enhanced with subtle highlights and shadows, reinforcing the polished and finished look. Inside the shape is a white letter “B” formed by negative space. Its curved lines echo the letterforms of the main text. The ellipse is divided into three segments, adding depth and structural complexity.
All elements of the composition are carefully balanced and complement one another: the black text conveys seriousness and stability, the red ellipse expresses energy, and the white letter “B” adds contrast and lightness.
The overall impression of the logo aligns with the company’s image as dynamic and confident in its products.