The Black Shark logo is filled with energy and dynamism, emphasizing the company’s character. It evokes associations with power and speed inherent in its products. As an element of the visual style, it organically integrates into the image, accompanying every moment of interaction with the brand.
Black Shark: Brand overview
Black Shark is a Beijing-based company producing smartphones tailored to the gaming community. Established in 2016, this Chinese enterprise is a well-known tech giant Xiaomi subsidiary.
Devoted to providing an optimal mobile gaming experience, Black Shark designs its phones with top-of-the-line features. Each phone boasts superior processors, ultra-fast displays, touch-sensitive capacitive buttons, and state-of-the-art cooling systems, enhancing the gaming experience. The company has launched a series of popular models, with the Black Shark 3, Black Shark 4, and Black Shark 4 Pro standing out. These devices match the top specifications found in competing gaming brands.
However, Black Shark’s portfolio extends beyond smartphones. The company also offers a variety of gaming accessories, such as controllers and attachable cooling fans, which further augment the user’s gaming experience.
Black Shark has created its gaming ecosystem known as Black Shark Ecology. This platform serves as a community and meeting place for mobile gamers worldwide. While a significant proportion of the company’s sales are made in mainland China and other Asian regions, its products are accessible on a global scale.
Despite being categorized as a niche brand, Black Shark has managed to carve out a successful space within the competitive world of gaming hardware startups. Much of this success is attributed to the backing and resources provided by its parent company, Xiaomi. By dedicating itself entirely to enhancing the mobile gaming experience, Black Shark has successfully filled a unique niche in the smartphone market.
Over the years, from its establishment in 2016 to 2022, Black Shark has unveiled five generations of gaming smartphones, continually setting new benchmarks in the mobile gaming industry.
Meaning and History
What is Black Shark?
This is a Chinese smartphone brand focused on mobile gaming. The company develops devices with high performance, cooling systems, and functionality tailored for gaming needs. The products are characterized by technical specifications that provide a stable and powerful gaming environment.
2018 – 2020
2020 – today
The Black Shark logo combines graphics and text to create a bold and energetic image. The main figure of the logo is a large letter “S,” composed of three green geometric elements. The polygons have sharp, angular forms, yet together, they form a smooth silhouette that loosely resembles the curves of a seahorse. The figure features a bright green color that is even and deep.
The company name, “BLACK SHARK,” is placed next to the symbol in a custom typeface created specifically for the brand. The uppercase letters are made entirely of sharp, precise lines with no rounded edges. The ends of the characters are cut diagonally, adding a sense of speed and a high-tech appearance. The text color matches the main symbol, creating a cohesive design.
The overall style reflects the core traits of the brand—innovation, aggressive design, and a strong connection to the gaming world. The “S” shape evokes agility and quick response, qualities associated with the company’s gaming devices. The sharp angles and tech-inspired font reinforce the futuristic impression, while the green color visually emphasizes the brand’s link to technology and advancement. The entire logo conveys confidence and dynamism, fitting for a gaming-oriented audience.