Citgo Logo PNG
The Citgo logo instantly captures attention and evokes a sense of confidence. It can be compared to a longtime companion on the road, always ready to provide support. Through it, the company demonstrates the quality, comfort, and reliability you experience daily.
Citgo: Brand overview
Founded in Houston’s Energy Corridor area, Citgo specializes in refining, transporting, and distributing a wide range of energy and industrial products.
In 1910, the visionary Cities Service Company emerged with a vision to revolutionize the marketing and distribution of gas and petroleum products throughout the United States.
The turning point came in 1965 when Cities Service Company rebranded and became Citgo. This bold move paid dividends, making Citgo a beacon of innovation and excellence in the oil and gas industry.
In 1986, Citgo entered a new phase of its development when it was acquired by PDVSA, Venezuela’s state-owned oil company. This strategic move allowed PDVSA to gain a foothold in the lucrative U.S. market and Citgo to capitalize on the new parent company’s financial resources and global expertise.
Citgo continues to grow and evolve; it remains committed to providing high-quality products and services and positively contributing to the communities in which it operates.
Meaning and History
What is Citgo?
This American refining company operates one of the largest networks of gas stations in the United States. It is recognized by its triangular emblem, a familiar sight on roads, particularly in the East-Central states. Its three major refineries process heavy Venezuelan crude oil to produce high-quality fuel and petroleum products. Additionally, the company manufactures industrial lubricants and specialty petroleum products for various industries. The network includes hundreds of gas stations offering fuel, retail, and automotive services.
1927 – 1965
1965 – today
The Citgo logo stands out with its strict geometry and concise design, reflecting clarity of purpose and the company’s stability. Its central element is a three-dimensional shape resembling a pyramid. This form is created by three isosceles triangles that produce a visual 3D effect together. Each triangle has a distinct color: the top is bright orange, the right is burgundy, and the bottom is deep red. This combination emphasizes energy, strength, and confidence.
The pyramid symbolizes stability and upward movement, symbolizing progress and reaching new heights. The three triangles represent the key aspects of the company’s operations: innovation, quality, and reliability.
Beneath the triangular composition is the company name, displayed in large uppercase letters. The font is simple and balanced: the letters “I” and “T” feature strict, straight lines, while “C,” “G,” and “O” have smooth, rounded curves. The sans-serif font underscores a modern and universal style. The name is colored in a rich blue, harmonizing with the bright shades of the triangles and adding professionalism and confidence.
The blue text symbolizes stability, trust, and reliability—essential for a company producing and selling petroleum products. The vibrant and dynamic colors of the triangles highlight energy and a drive for development.
The overall style of the Citgo emblem combines strict forms and rich colors, creating the image of a reliable, modern, and forward-looking company. Each design element contributes to forming a recognizable and strong visual message.
