Elektroskandia Logo PNG
The Elektroskandia logo expresses confidence and stability. Its simplicity highlights the professionalism of the company, which supplies electrical equipment. The clean lines and shapes create associations with systematics and precision in every aspect of work.
Elektroskandia: Brand overview
Founded in Stockholm in 1921 by Karl Karlsson, Elektroskandia was a prominent Swedish retail brand specializing in consumer electronics and home appliances. Starting from a single storefront, the company gradually became one of Sweden’s largest and most recognized electronics chains.
With its wide variety of products, including radios, TVs, refrigerators, washing machines, kitchen appliances, and audio equipment, Elektroskandia was a household name throughout the country. By the 1970s, the company’s operations encompassed more than 130 stores throughout Sweden, employing thousands of people.
However, the landscape changed in the 1980s and 90s, with Elektroskandia facing stiff competition from new market entrants like Expert and other big-box electronics retailers. The pressure from these competitors eventually led to financial difficulties for the company. In 1996, Elektroskandia declared bankruptcy, and the following year, the retail chain Expert took over.
In the wake of the acquisition, most Elektroskandia stores were rebranded under the Expert name, leading to the disappearance of the Elektroskandia brand by the late 1990s. Despite its decline, Elektroskandia’s 70-year history marks it as iconic in Swedish retail, particularly in the electronics and appliances sector.
Today, the legacy of Elektroskandia lives on as the foundation for Expert’s leading position in the Swedish electronics retail market, serving as a reminder of its pioneering influence in the industry.
Meaning and History
What is Elektroskandia?
This electrical product supplier offers cables, switches, outlets, and other components for commercial, government, and industrial clients. The company began with lighting fixtures and became a well-known electrical goods distributor.
1917 – today
The Elektroskandia logo includes a graphic element and the company name text. On the left is a symbol in the form of a gray spiral-shaped figure with a white inner space forming the letter “e.” A sharp angle at the top of the spiral adds a sense of precision, while the smooth outer lines balance the shape.
The company name is positioned to the right of the symbol and is written in a large, bold black font resembling Nimbus Sans L Bold. The letters are free of unnecessary details, clean, and geometrically consistent. A small feature on the letter “a” adds a touch of individuality to the overall appearance.
The color scheme is restrained: gray and black tones create a professional, composed impression. The overall style of the logo conveys the company’s seriousness and focus on technology, reflecting its operations and modern approach to work.