Gateway Logo

Gateway Logo PNG

The Gateway logo is unique and does not resemble the emblems of other IT companies. The sign focuses on the audience for which the company works. The emblem brings the manufacturer closer to customers and evokes a sense of trust.

Meaning and History

Throughout its existence, the company has developed its unique style, used not only in the logo but also in packaging, naming, and even the location of the head office. Multiple changes to the sign have formed the main elements of the composition. With each update, the logo became more harmonious. By 2005, it had acquired ideal proportions, which were preserved until the company’s acquisition by Acer and the temporary suspension of Gateway’s activities until 2020.

What is Gateway?

This American computer hardware business is known for its “cow” reputation. This manufacturer’s products were packaged in boxes with black and white spots, resembling a Holstein cow. The “farm” theme became the company’s distinctive mark, which began as a small family business in Iowa, where cows were a familiar part of the rural scenery. Becoming one of the largest PC manufacturers in the United States, the company produced personal computers, laptops, and monitors. Branded stores called the Country Store offered customers a unique sales strategy, providing detailed recommendations for using the equipment.

1985 – 1998

The company started its journey as TIPC. However, after introducing custom-built computers to the price list, it changed its name to Gateway 2000. The name reflected the path to computerization and technological development for residents of small settlements with whom the Waitt brothers worked.

The idea of the path is reflected in the logo twice: with a black stripe and a brown road bend, personifying the letter G. On the black asphalt highway, the name Gateway 2000 is placed forward toward the future.

The intricate canvas of the highway reflected the idea of remoteness, distant settlements, and villages, to whose inhabitants the company helped move towards technical progress.

1998 – 2003

2002 – 2005

2005 – 2013

Over time, Gateway associated its identity with cows. The logo consists of a black inscription and a white cube with black spots reminiscent of the coloration of animals. The unusual solution is inspired by the desire to cover the segment of residents of small towns, ranches, and farms.

Pride in their country. After all, the Holstein breed, whose coloring is used in the emblem, was developed in the United States. The animals are widespread in small farms and are associated with American farming. Using their coloration is a message: the brand is as American and “native” as the familiar animals found in every home.

An attempt to show that the company’s computers and laptops have reached such a technological level that they have become practically alive.

The desire to convey the message: the brand’s product will become a reliable friend capable of solving important life tasks.

The analogy with cows, which produce a lot of milk, indicates the high productivity and growing income of the corporation. It also hints at the childhood of founder Ted Waitt, who spent a long time living and working on his parent’s farm in Iowa.

The cube is a symbol of artificial intelligence and a prototype of the packaging of goods, which were delivered in boxes with spots.

Font and Colors

The combination of black and white creates contrast, representing Gateway as a unique brand against a common background. White reflects innovation, discoveries, and development. Black represents a reliable foundation and many years of experience. Interestingly, it is the corners of the cube that are painted in a dark shade, showing the stable, resilient position of the brand in the market.

The logo font resembles DINNeuzeitGroteskStd-Ligh but with a unique twist in the lower part of the glyph “a,” which seems to point the way forward. The thin light letters of the inscription symbolize high technology, the company’s narrow profile, and its individuality.

Gateway color codes