Gazprom: Brand overview
Gazprom, Russia’s renowned energy powerhouse, has firmly established its position as a global leader in the gas industry. From its legendary headquarters in St. Petersburg’s Lakhta Center, Gazprom has become Russia’s largest listed gas company and the most profitable company in the world.
Gazprom was officially founded in 1989, shortly before the collapse of the Soviet Union. As a state-owned enterprise, Gazprom controlled natural gas production, transportation, and distribution throughout the Soviet states.
Utilizing its vast natural gas reserves, Gazprom quickly became a leader in the global energy market. The company’s natural gas supply capabilities and extensive pipeline network allowed it to establish strong relations with neighboring countries and expand its presence abroad.
Gazprom has been a prominent player in Russian business for over a decade, as evidenced by its impressive market capitalization. In January 2022, the company achieved significant success, overtaking Sberbank and becoming the largest company in Russia by market capitalization.
Despite delisting from international markets in 2023, Gazprom remains committed to meeting the world’s energy needs and contributing to the industry’s sustainable development.
Meaning and History
Old
1993 – today
The Gazprom logo uses a concise and recognizable symbol to reflect the company’s connection to the gas industry. At its center is the letter “G,” transitioning into a stylized depiction of a flame. This design emphasizes natural gas as the company’s primary product. The flame is rendered in a strict geometric style, with fine details that add depth and highlight the energy focus.
Next to the symbol is the company’s name, which is written in Cyrillic. The font is large, with clear geometric lines and angles, giving the text a sense of seriousness and reliability. The clean shapes and optimal spacing between the letters create a sense of order and clarity.
The color scheme features a rich blue shade associated with nature, the sky, and gas. This color underscores the transparency and stability of the company’s operations. All design elements—from the flame to the text—are executed in a unified color, giving the logo cohesion and harmony.
The emblem’s design appears simple yet meaningful. Every element highlights natural gas’s pivotal role in the company’s activities and its importance in the energy sector. The symbol, text, and color palette complement each other seamlessly, creating a memorable image.