Gorenje Logo PNG
The Gorenje logo is a harmony of simplicity and practicality. Its minimalist form is free of excess, with elements emphasizing reliability and durability. Its ease of perception echoes how the products integrate into everyday life, creating an atmosphere of convenience and confidence.
Gorenje: Brand overview
Originating from Gorenje in Slovenia, Gorenje is a home appliances manufacturer with a rich history dating back to 1950. Its initial production centered around wood-burning stoves. However, by the 1960s, Gorenje had broadened its scope to include a comprehensive range of major and minor home appliances.
Now, Gorenje is renowned for crafting various home and kitchen appliances such as ovens, washing machines, refrigerators, and cookers. Manufacturing facilities stationed in Slovenia and Serbia give life to these appliances, which are then distributed under brand names like Gorenje, Mora, and Asko, reaching customers all across the globe.
What sets Gorenje apart is its focus on simplicity coupled with efficiency. Its appliances, known for their affordable price tags, enjoy significant popularity, especially within Eastern Europe. The company also strongly emphasizes energy efficiency, eco-friendly manufacturing practices, and the creation of Internet-connected smart appliances in response to recent technological advancements.
Gorenje, boasting a workforce of approximately 10,000 employees worldwide, generates annual revenues surpassing €1.2 billion. In 2018, it became part of the Hisense Group following the Chinese company’s acquisition of a 95% stake.
While it might not dominate the global market, Gorenje maintains a significant presence in the European appliance industry, operating for over seven decades.
Meaning and History
What is Gorenje?
It is a Slovenian manufacturer of household appliances that produces under multiple brands. The product range includes kitchen appliances, refrigerators, freezers, washing machines, dishwashers, and small appliances. The company also manufactures ceramics and furniture for kitchens and bathrooms. It is present in over 90 countries, with a strong focus on the European market, and is known for quality, functionality, and modern design.
1954 – 1963
1963 – 1971
1971 – 1977
1977 – today
The Gorenje company logo is a text mark without additional graphic elements. The brand name is written in lowercase letters, creating a soft and light visual style. The typeface belongs to the bold grotesque family, with geometrically precise and clean letterforms. The absence of serifs gives the inscription a contemporary and versatile appearance.
The logo’s color is black, adaptable to various backgrounds and materials. This choice reflects professionalism and a strict visual perception of the company. The increased spacing between the letters gives the text an airy feel and improves readability, reinforcing a modern look.
The font’s contours are smooth and even, forming a clean and neat appearance for the logo. The lowercase letters, evenly spaced, create a balanced and cohesive image. The lack of embellishments and additional elements draws attention directly to the brand name, setting it apart from other components.
The minimalist design allows the logo to be easily used across various formats — from product packaging to digital media. The simplicity of the design emphasizes the brand’s key attributes: accessibility, reliability, and a focus on functionality.