The Halliburton logo embodies strength and precision. Its minimalist style conveys confidence and professionalism, while the simple forms signal that the company can handle any challenges. It highlights the company’s character, heritage, and achievement of international recognition.
Halliburton began in 1919 in Duncan, Oklahoma, when 26-year-old mechanic Erle Palmer Halliburton founded New Method Oil Well Cementing Company. He offered a controlled method for pumping cement into oil wells, replacing rough manual work that lacked pressure and volume control. In 1920, he patented the method and equipment, and in 1924, the company became Halliburton Oil Well Cementing Company.
The technology matched the oil boom of the 1920s. New wells needed proper cementing to prevent water inflow and protect long-term production, so Halliburton quickly moved beyond Oklahoma into Texas, Louisiana, and California. In the 1930s and 1940s, the company expanded into casing perforation, acid stimulation, and other oilfield services. In 1948, it began operations in the Middle East, marking the start of its international expansion.
In 1962, Halliburton acquired Brown & Root, a Texas-based engineering and construction company specializing in oil facilities, offshore platforms, and pipelines. The purchase changed the company’s profile, adding the ability to design and build energy infrastructure, not only service wells. Brown & Root later received major U.S. military construction contracts in Vietnam, tying Halliburton to defense-related government work.
Dick Cheney became CEO in 1995. In 1998, Halliburton bought Dresser Industries for $7.7 billion, creating a larger rival to Schlumberger but also bringing asbestos claims. After 2003, Brown & Root Services, later KBR, faced scrutiny over Iraq War logistics contracts. In 2007, Halliburton spun off KBR and focused on oilfield services. That year, it moved its headquarters to Dubai, then returned to Houston in 2014.
Meaning and History
What is Halliburton?
This is one of the largest oilfield services companies, which started as a small enterprise and grew into a strong player in the energy sector. Drilling wells, evaluating reserves, producing oil and gas, and developing technological solutions for the energy industry are just some of the services it provides in the oil and gas sector. The company’s headquarters is located in Houston, Texas. It serves small local businesses and large corporations in over 70 countries.
1919 – 1946
1946 – 1954
1954 – 1999
1999 – 2002
2002 – today
The Halliburton logo is a concise, impactful wordmark that emphasizes its status as one of the world’s largest oilfield services corporations. The entire design focuses on the name, reflecting the brand’s confidence in its reputation. The letters are arranged in a single line and use a large, bold sans-serif font that remains legible at any scale.
The red text color conveys energy, strength, and leadership, aligning with the image of a company operating in demanding, technologically advanced fields. The geometric letterforms with rounded corners soften the design’s rigidity, creating a harmonious balance between modernity and reliability.
The font resembles industrial typefaces such as MicroSquare Bold or Criovision Bold, underscoring the company’s technological nature. The letters are tightly spaced, giving a sense of compactness and structure. This design choice highlights Halliburton’s stability and professional execution of complex tasks.
The logo’s minimalist design focuses on showcasing the brand’s strength. The absence of graphic elements shifts attention to its directness and determination, perfectly aligning with the company’s image as a reliable, results-driven partner.






