The Hansa (Appliances) logo emphasizes its closeness to everyday life. Its restrained design creates a sense of reliability and simplicity, which are valued in household appliances. The emblem is associated with devices that work quietly and efficiently, helping to make household chores easier.
Hansa (Appliances): Brand overview
Founded: | 1997 |
Founder: | Amica Group |
Headquarters: | Wronki, Poland |
Website: | hansa-home.ro |
Hansa, a prominent appliance manufacturing company, was established in Wronki, Poland, in 1945. The company’s beginnings were rooted in two factories, Predom-Wromet Heating Equipment and Wromet Kitchen Products, which initially focused on producing stoves and ovens.
The enterprise underwent a significant transformation in 1992 following privatization, which led to a reorganization and subsequent renaming to Hansa. In line with its new identity, Hansa broadened its product offering to incorporate major appliances such as washing machines, dishwashers, refrigerators, and gas cookers.
Hansa’s products, predominantly sold under the company’s namesake brand, are widely available across Poland and Europe. With a heritage in gas cooker manufacturing over 75 years, Hansa is a seasoned player in the appliance industry.
Today, the company employs approximately 2,000 individuals across its factories and offices in Poland. Hansa focuses on delivering reliable, mid-range appliances at competitive prices and caters primarily to the mass market. Although it may not have a dominant global presence, the company has carved out a steady position as a supplier of Polish-made appliances to European households over several decades.
In response to evolving trends, Hansa has recently incorporated more energy-efficient and environmentally friendly products into its portfolio. This move reflects Hansa’s commitment to staying abreast of industry trends and contributing to the sustainability of the environment.
Meaning and History
What is Hansa (Appliances)?
Initiated in 1945, Hansa has been supplying European households with premium appliances. The company was established in Wronki, Poland, as the Predom-Wromet Heating Equipment Factory and Wromet Kitchen Products Factory. In 1992, the company underwent privatization and adopted the name Hansa. It commenced its operations with a gas cooker and swiftly broadened its product assortment to encompass washing machines, dishwashers, refrigerators, and ovens, all marketed under the Hansa brand. With a dedication spanning over 75 years, Hansa continues to deliver top-quality appliances to residences throughout Europe.
1997 – 2015
2015 – today
Hansa (Appliances) color codes
Crimson | Hex color: | #d50032 |
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RGB: | 213 0 50 | |
CMYK: | 0 100 77 16 | |
Pantone: | PMS 185 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |