Hotpoint-Ariston: Brand overview
Founded: | 1911 |
Founder: | Earl Richardson |
Headquarters: | Peterborough, England, United Kingdom |
Website: | hotpoint.co.uk |
The company enjoys substantial market penetration in Europe, particularly in the UK and Italy, the home countries of the Hotpoint and Ariston brands. Hotpoint-Ariston is strategically positioned as a high-tier mass-market brand, set above entry-level alternatives but below Haier’s upscale offerings.
The brand greatly emphasizes innovation, energy efficiency, and contemporary aesthetic design in its product development. Some of its well-received product series are Active Care, Ultima, and Nuova Simonelli’s range of appliances.
To strengthen its foothold in Europe, Haier fully acquired Hotpoint-Ariston in 2020 by purchasing the stake held by Merloni. With over 100 million products installed worldwide, Hotpoint-Ariston boasts a substantial service network to support its large customer base.
Meaning and History
1911 – 1950s
1950s – 1970s
1974 – 1999
1999 – 2004
2004 – today
Hotpoint-Ariston color codes
Royal Blue | Hex color: | #011959 |
---|---|---|
RGB: | 1 25 89 | |
CMYK: | 99 72 0 65 | |
Pantone: | PMS 2758 C |