Hotpoint-Ariston Logo

Hotpoint-Ariston LogoHotpoint-Ariston Logo PNG

Hotpoint-Ariston: Brand overview

Founder:Earl Richardson
Peterborough, England, United Kingdom
Hotpoint-Ariston, a home appliances manufacturer, is a subsidiary of the Haier Group. The brand emerged in 2001 following the consolidation of American brand Hotpoint and Ariston, an Italian brand. Its extensive product range includes major household appliances such as refrigerators, washing machines, dishwashers, and ovens.

The company enjoys substantial market penetration in Europe, particularly in the UK and Italy, the home countries of the Hotpoint and Ariston brands. Hotpoint-Ariston is strategically positioned as a high-tier mass-market brand, set above entry-level alternatives but below Haier’s upscale offerings.

The brand greatly emphasizes innovation, energy efficiency, and contemporary aesthetic design in its product development. Some of its well-received product series are Active Care, Ultima, and Nuova Simonelli’s range of appliances.

To strengthen its foothold in Europe, Haier fully acquired Hotpoint-Ariston in 2020 by purchasing the stake held by Merloni. With over 100 million products installed worldwide, Hotpoint-Ariston boasts a substantial service network to support its large customer base.

Meaning and History

Hotpoint-Ariston Logo History

1911 – 1950s

Hotpoint-Ariston Logo 1911

1950s – 1970s

Hotpoint-Ariston Logo 1950s

1974 – 1999

Hotpoint-Ariston Logo 1974

1999 – 2004

Hotpoint-Ariston Logo 1999

2004 – today

Hotpoint-Ariston Logo

Hotpoint-Ariston color codes

Royal BlueHex color:#011959
RGB:1 25 89
CMYK:99 72 0 65
Pantone:PMS 2758 C