The IMAX logo embodies a giant in every aspect. The emblem conveys the main distinctive feature of the system – size. The symbol seems to transport the viewer to the widescreen, displaying large, impressive shots.

IMAX: Brand overview

Founded:August 20, 1967
Founder:Graeme Ferguson, Roman Kroitor, Robert Kerr, William Shaw
Mississauga, Ontario, Canada

IMAX is a Canadian cinema system that forms the basis of modern movie theaters. Its full-scale version is implemented in 300 theaters and venues, while a more accessible version, Digital IMAX, is used in over 1,300 halls for screenings.

Meaning and History

IMAX Logo History

The consistency of the logo reflects the stability and leadership of the system. After development, IMAX became so popular that it no longer needed updates to its visual symbol. Its name alone is enough to associate it with cutting-edge technology. The symbol conveys the main characteristics of the system. However, the use of technology in cinema has allowed the creation of special animated logos over time, which can often be seen before a movie screening.

What is IMAX?

Technology and a company that produces cameras and equipment for working with this format. The system was first introduced in 1970, but due to its high cost, large volumes of film, and camera sizes, IMAX screenings became popular after digital technologies’ development, which simplified the process.

1968 – today

The company’s logo is straightforward, strong, and confident. It consists of four capital letters written in bold font. The inscription stands for Image Maximum, using the letter “M” for both the first and second words.

The name embodies the main principle of the system – the highest quality image. Thanks to the format, the viewer experiences a sense of full immersion.

The solid and wide letters demonstrate:

  • Durability. Introduced in the 1970s, IMAX has been used in theaters for over 50 years.
  • The widescreen format of the system, in which the width of the perforated film is 70mm, compared to the earlier and standard 35mm.
  • Longitudinal frame arrangement. This technique increases the image width three times compared to the vertical scrolling of 70mm film.
  • The impressive size of the screens onto which the frame is projected. Due to the width of the image, which exceeds the length of the hall, the viewer cannot capture the entire picture from any point, creating an illusion of being inside the scene. IMAX screens’ width is equivalent to a seven-story building’s height.
  • The weight of the cameras. A total of 26 cameras were created for shooting in this format. The lightest of them weighs 20 kg (44 lbs).

Just as the two parts of the name intersect, the IMAX technology uses two separate camera lenses, representing the right and left eye. Image streams from the lenses are combined on the screen.

In recent years, the company has used animated logos that combine image and sound. As of 2023, there are seven known versions, the latest of which was introduced in 2015.

Font and Colors

The logo is used in two variations: black characters on a white background and, more often, white characters on a black background. In the latter interpretation, the emblem resembles a cinema screen with credits or a film frame.

  • Black – symbolizes the gigantic size of everything related to technology.
  • White – indicates the best offer, innovative approach, new format, and level of movie screenings.

The logo’s font is Helvetica Neue Black, characterized by straight, wide, and massive letters.

IMAX color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C