Indesit Logo PNG
The Indesit logo conveys clarity and reliability, emphasizing the idea of assistance in household tasks. Its minimalist design highlights the products’ convenience and accessibility. The simple image conveys confidence that the appliances will be trusted companions in everyday life, allowing focus on what matters most.
Indesit: Brand overview
Indesit, hailing from Italy, is a renowned home appliance manufacturer focusing on crafting large-scale domestic appliances. The company was established in 1975 and is based in Fabriano, Italy. It has built a solid reputation for providing budget-friendly and energy-efficient appliance models.
The company’s product roster includes washing machines, dryers, dishwashers, refrigerators, ovens, hobs, and hoods. Some of its widely recognized product lines encompass the Indesit Eco Time, My Time, Innex, and Stainless Steel models.
Indesit experienced significant changes in ownership throughout its history. In 1981, the Merloni group acquired the company, which subsequently merged with Ariston to form the Indesit Company. In 2014, the Whirlpool Corporation took over the Indesit Company in a deal that cost $1.08 billion.
The company has a large workforce of around 20,000 employees and operates 16 production facilities in various countries across Europe, Russia, Turkey, and Africa as of 2014. Indesit claims to manufacture over 16 million appliances annually and maintains approximately a quarter of its market share in key Western European markets.
Indesit continually emphasizes innovation, striving to increase energy savings and improve convenience features that cater specifically to European consumer needs. The brand has garnered significant recognition in the UK, with over 2.5 million Indesit appliances currently in use.
Meaning and History
What is Indesit?
This Italian company manufactures household appliances and focuses on creating affordable and practical devices for everyday use. The range includes washing machines, dishwashers, freezers, refrigerators, stoves, ovens, and built-in appliances. A key feature is the development of special programs and functions that simplify daily household tasks, such as quick wash modes or separate cycles for different dishes. The product line includes various sizes and configurations, allowing for appliances that fit any kitchen or bathroom interior.
1956 – 1961
1961 – 1970
1970 – 1980
1980s
1980s – 1998
1998 – today
The Indesit logo features minimalist graphics and clean text design. The core element is “INDESIT,” written in a modern typeface without decorative elements. The characters have smooth, slightly rounded contours, giving the inscription a friendly and comfortable appearance while maintaining a strict geometric style.
To the left of the name is a graphic symbol resembling the familiar power button found on household devices. It is shaped like an open ring with the letter “i” inside. The open contour gives the graphic a dynamic look, conveying a sense of activity. The symbol integrates well with the brand name and is effectively used independently.
The primary color of the logo is a rich blue. Both the text and the graphic elements are rendered in this color. The use of blue emphasizes the company’s stable and reliable character, reflecting its role in the household appliance sector.
The button-like symbol with the letter “i” visually connects to the ease of operating Indesit appliances. The open ring shape enhances design clarity and adds visual lightness. The rounded letters in the brand name create an impression of comfort and coziness in product use. The brand name — Indesit — conveys practicality, convenience, and contemporary design.