Jet Logo PNG
The Jet logo reflects the energy of movement and precision, essential for logistics and travel. It conveys a sense of reliability and supports associations with quality fuel for those always on the move. This connects the company’s past with its aspirations, creating the image of a partner that ensures comfort and stability at every stage of the journey.
Jet: Brand overview
Jet, a renowned European gas station brand, has had a unique and inspiring journey that has unfolded over the years. Envisioned to revolutionize the fuel industry, Jet became part of the American conglomerate Phillips 66 while remaining true to its original mission.
In the 1950s, a visionary group began to change the fuel distribution system, offering exceptional fuel products and unrivaled customer service. This marked the birth of Jet and its commitment to excellence.
Jet’s commitment to innovation has fueled its expansion across Europe. It introduced self-service fueling stations that have revolutionized the fueling industry and gained widespread popularity.
Understanding its customers’ changing needs, Jet responded by introducing mini-supermarkets at its gas stations, which provided the convenience of refueling and shopping.
In 2018, Jet reached a major milestone when it was acquired by Phillips 66, a renowned US energy company.
Under the ownership of Phillips 66, Jet is thriving as Europe’s leading fuel brand. Jet remains at the forefront of innovation and sustainability, is focused on superior customer service, and is committed to providing exceptional services and products.
Meaning and History
What is Jet?
This is one of the largest gas station networks in the United Kingdom, which began as a small family business. A key feature is that many stations operate under a franchise model, allowing local entrepreneurs to grow their businesses under a strong brand while maintaining managerial independence. The owner of the Humber oil refinery provides high-quality fuel for the network, ensuring consistent product quality at all locations.
1965 – 1989
1989 – 1997
1997 – 2020
2020 – today
The Jet logo harmoniously combines three key elements, creating a bright and memorable brand image.
The focal point is the company name, highlighted in large font. The letters are executed in a strict geometric style, with clear lines and a forward tilt, adding a sense of speed and dynamism. The bold font emphasizes reliability and confidence, while the rich blue color is associated with professionalism, stability, and technological sophistication. The choice of uppercase letters makes the text expressive, drawing attention to the brand’s strength. The attention to the letter forms creates a sense of thoughtfulness and coherence.
The name is framed by two arching yellow elements, resembling light brush strokes or airflows. One is placed above and the other below, creating a visual frame for the text. Their smooth lines and pointed ends enhance the sense of motion and highlight the aviation focus of the brand. These shapes add dynamism to the composition, symbolizing swift flight.
The yellow color of the arches conveys energy, optimism, and a positive attitude. Combined with the blue, it creates a contrast that evokes associations with the sky and the sun. This makes the logo fresh, bright, and recognizable.
Each element of the Jet emblem contributes to the overall idea of movement, speed, and modernity. The design’s simplicity and minimalism emphasize the company’s reliability, while the attention to detail enhances the sense of progressiveness. This visual image accurately reflects the brand’s core values, uniting dynamism and professionalism in one composition.