Krups Logo PNG
The Krups logo emphasizes the elegance and precision embedded in every detail of the brand’s appliances. Its simple shape harmonizes with the aesthetics of the products, which are designed for convenience and comfort in the kitchen. The design evokes associations with quality, making the cooking process more enjoyable and inspiring.
Krups: Brand overview
Established in 1846, Krups is a German brand recognized for its coffee machines, compact kitchen appliances, and cooking accessories. Initially, the company operated as a workshop for metal goods in Solingen, Germany.
In the 1950s, Krups began producing coffee grinders and other compact kitchen appliances. Since the 1970s, it has gained a reputation for its domestic use of automatic pump espresso and coffee machines. Aside from coffee machines, Krups has a broad product portfolio, including toasters, kettles, blenders, mixers, grills, and even wine and drink accessories.
Krups joined the Groupe SEB, a major consumer appliance company, in 1991. The brand’s iconic mid-century modern “Coffeematic” pump coffee makers are considered collectible antique items today. Currently, Krups offers popular product lines like Evidence, EA, FND, and Barista, primarily focusing on espresso and single-serve coffee.
Krups collaborates with well-known brands like Nespresso, Illy, and Lavazza to expand its reach for capsule-based coffee machines. It also holds licensing partnerships to produce other brands, including Braun, General Electric, Mercedes-Benz, and Porsche Design. Over the years, the brand’s innovative product designs and aesthetics have earned it numerous design awards.
Meaning and History
What is Krups?
This German manufacturer of small household appliances specializes in high-quality coffee makers, coffee grinders, and kitchen appliances. The range includes electric coffee grinders, drip coffee makers, automatic espresso machines, kettles, toasters, and various breakfast appliances. A distinguishing feature is the precision of German engineering, evident in each product—from simple drip coffee makers to fully automated systems for preparing various coffee beverages. Special attention is given to developing coffee equipment with different levels of automation and functionality. The manufacturer is also known for its collaboration with coffee suppliers, which has led to the creation of specialized equipment for capsule systems.
1846 – today
The Krups logo features the brand name written entirely in uppercase letters. The text design is minimalist and rendered in black, giving the inscription a clear and restrained appearance.
A sans-serif typeface with geometric letters and clean, precise lines is used. All characters share the same thickness, and the spacing between them is extended, creating a sense of openness and lightness. The increased spacing gives the text an open and balanced look.
The letter “K” stands out with a distinctive, angled stroke, adding liveliness to the composition. The letter “R” is slightly rounded, introducing softness to the strict lines. The “U” lacks sharp elements, and the letters “P” and “S” complete the overall style, combining linearity and smoothness.
The design has no graphic additions and focuses entirely on the company name. The visual style aligns with Krups products—household appliances emphasizing modern technology and practicality.
The image created by the Krups logo is associated with reliability, functionality, and ease of use. The black color and clean typeface emphasize the company’s serious approach to manufacturing appliances. The brand name originates from the founder, Robert Krups, reflecting the company’s professional and time-tested character.