The Liyama logo is a simple and expressive statement of the brand. It conveys precision and high standards, reflecting the company’s core values. The brand’s development history is rich with technological achievements, and the emblem symbolizes its evolution. It invites you to see the world through technology that delivers reliable, flawless clarity.
In 1972, Kazuro Katsuyama founded Iiyama Corporation in Tokyo. Iiyama Corporation began by manufacturing LCD monitors and displays and became one of Japan’s pioneering computer monitor brands.
A pivotal moment for Iiyama Corporation came in 2006, when it was acquired by the MCJ Group, which also includes Mouse Computer Corporation. As a result, Iiyama Corporation relocated its headquarters to Europe in 2008.
Presently, the company operates as a subsidiary of Mouse Computer and predominantly serves the European monitor market. However, Iiyama and Liyama were initially separate, competing brands until Liyama absorbed Iiyama in 1999.
Following the MCJ Group’s acquisition, both the Iiyama and Liyama brands have continued to coexist. However, each brand has its own market prominence: Iiyama is more widely recognized in Europe, while Liyama maintains a strong presence in Asia.
Meaning and History
What is Liyama?
These professional monitors are designed for various applications and are developed and produced by a Japanese manufacturer. The range includes high-refresh-rate gaming models, office monitors, and professional screens for graphic design. The range also includes information panels for digital signage, touchscreens for interactive systems, LCD and LED monitors in various sizes, and specialized devices for video surveillance. Wide-format displays for conference rooms and educational institutions are among the most sought-after business solutions.
1972 – today
The “iiyama” logo has a stylized brand name with a distinctive graphic element. The brand name is written in bold italic type with smooth, rounded letterforms. This design gives the inscription a sense of motion and a modern appearance.
Above the first two letters “ii,” rings are placed instead of standard dots. The rings are connected and integrate seamlessly with the text, adding individuality to the design.
The logo color is a deep, dark blue. This shade ensures clear readability at various sizes and gives the text a unified look. The blue color aligns with the company’s focus on computer monitors and its connection to digital technologies.
The iiyama logo design reflects technology, modernity, and quality through its letterforms and unique use of ring elements.


