Louis Philippe Logo PNG
The Louis Philippe logo reflects regal grandeur attributes to convey the products’ quality and adherence to high European standards. The emblem emphasizes the company’s formal style, creating clothing for ceremonial occasions and visits.
Louis Philippe: Brand overview
Louis Philippe’s history began in 1989, when the Madura Fashion & Lifestyle firm, part of the Aditya Birla Group, introduced this men’s clothing brand in India. The beautiful style and refined taste of Louis Philippe, the French king, inspired the brand name.
The brand made its official debut in the Indian market in 1989. It positioned itself as a high-end menswear brand catering to prosperous businessmen and professionals. The first line of business consisted of fine formal shirts and pants.
The firm aggressively established and increased its market share in India during the 1990s. With its first branded outlets, the business opened shops in big cities like Bangalore, Delhi, and Mumbai. The company soon established a reputation for creating fashionable, high-quality menswear.
When the brand introduced a suit line in 1995, it greatly expanded its offerings and solidified its place in the formal menswear market.
The first casual wear collection was unveiled in 2000 in response to the target audience’s increasing desire for more carefree looks. This collection featured light jackets, t-shirts, and jeans, keeping the brand’s signature style and refinement.
In 2005, the firm commemorated its 15 years in the Indian market. By now, it had made a name for itself as one of India’s top luxury menswear companies. To commemorate this achievement, the brand unveiled a unique anniversary line.
In 2008, the brand introduced a collection of accessories, including belts, cufflinks, and ties. As a result, the firm was able to provide a polished businessman’s appearance.
The largest store in India was established in 2010 when it inaugurated its flagship location in Mumbai. This business offers customers a distinctive shopping experience and a large selection of goods.
The LP Sport line was introduced in 2012 to cater to a younger demographic by providing sports and casual apparel. This line allowed the brand to broaden its target market and adjust to shifting fashion trends.
The company started actively building its web presence in 2015. The brand collaborated with significant Indian online merchants and unveiled a redesigned website with online shopping capabilities.
The product line expanded in 2017, and with the launch of its first line of shoes, it solidified its status as a full-fledged lifestyle brand for men.
In 2018, the firm opened new outlets in medium-sized cities, increasing its market share in India. This move was intended to increase brand awareness locally and appeal to a larger audience. In addition, the brand expanded its accessory line by introducing a new collection of briefcases and business bags.
The company unveiled its first line of environmentally friendly clothes in 2019, made of recycled and organic cotton. This endeavor reflected the firm’s increased dedication to responsible production and adherence to contemporary environmental requirements.
In 2020, the company expanded its digital footprint by introducing a mobile app for client convenience and greatly enhancing the functionality of its online store. To enhance the online purchasing experience, the brand recently started implementing virtual fitting technologies.
A special anniversary collection, inspired by the brand’s most popular models, was released in 2021 to commemorate its 30 years in the Indian market. As part of the brand’s celebration, the corporation started several marketing campaigns showcasing its legacy and history.
In 2022, the LP Sport collection included athleisure components and high-tech textiles. This choice was made in response to the increased need for casual yet fashionable work and play attire. Additionally, the company began working with well-known Indian designers to produce limited-edition capsule collections.
In 2023, the company opened its first outlets outside India in the UAE and Singapore, marking a big step towards worldwide expansion. This expansion aimed to enhance the brand’s global recognition and draw a broader audience.
Meaning and History
What is Louis Philippe?
It is an Indian menswear brand founded by Madura Fashion & Lifestyle, now part of the Aditya Birla Group. The brand has positioned itself as a leader in the premium menswear market, offering a range of sophisticated and stylish clothing options. It is known for its quality fabrics, impeccable tailoring, and attention to detail. The brand’s range includes occasion, casual, accessories, and footwear. The brand has expanded its presence across India through exclusive outlets and multi-brand stores, symbolizing success and good taste in men’s fashion. It continues to evolve to fulfill the needs of its clientele.
1989 – today
The brand is named after the French king, and the emblem features the monarch’s name and an important symbol of rule—the crown. This imagery transports viewers to a historical past. The monarch was chosen due to the French colonies in India, which were returned to France after the Napoleonic Wars and belonged to the kingdom during Louis Philippe’s reign.
The choice of a well-known historical figure in Europe reflects the Indian designers’ desire to create items in a European style, emphasizing the respectability and dignity of Indian politicians, businessmen, and the country’s wealthy individuals.
The emblem signifies royal dignity and luxury. The logo showcases quality and specialized tailoring that aligns with Western business fashion.
