The French company Christian Dior SE was named after the fashion designer who founded it in 1946. The interests of this organization are not limited to just one thing. She works equally well in high fashion, makes cosmetics and perfumes, makes clothes for children, makes leather goods, jewelry, watches, and spirits, and even produces a series of short films to reinforce her exclusive image. Everything Christian Dior undertakes becomes a top-class product.
Meaning and History
The name of its creator is immortalized on the logo of the luxury brand. The wealthy entrepreneur Marcel Boussac invited the designer to revive the Parisian fashion house Philippe et Gaston. Still, Dior refused: he wanted to start a new project that does not have a long history behind it. His company made a real revolution, allowing women to forget about the horrors of the past war. She became a source of joy and synonymous with dreams because the designer paid attention to every detail and created flawless clothes that reflected perfectionism.
Christian Dior’s tradition and heritage are reflected in a minimalist logo. Even though the brand represents the luxury industry, its identity is very simple and restrained. A clear wordmark without unnecessary elements makes the fashion house easily recognizable. At the same time, he is associated with uniqueness, aristocracy, sophistication, prestige, glamor, and wealth.
1948 – present
Like many other premium brands, Christian Dior uses a logo with its name. It was originally a complete version of the inscription. In addition to it, there was a symbol with the abbreviation “CD.” Then there was another word mark containing the abbreviated name of the company: Dior. It was written with a capital “D,” and the rest of the letters were in lowercase in the early years.
The company uses a black and white monogrammed badge to increase awareness. The developers stylized the letters “C” and “D,” making them mirror images of each other. The symbol is perfectly symmetrical: upside down, it looks the same as in the usual one. “C” merges with “D” at the bottom, and at the top, they are open.
2018 – present
In 2018, the designers moved the “I,” “O,” and “R” to the upper case to underline the importance and global prominence of the French fashion house. At the same time, the font has hardly changed.
Ever since Maria Grazia Chiuri became the head of Christian Dior, logos have often appeared on clothing, shoes, and jewelry as a distinctive element of decor. Lettering and iconic monograms create the corporate identity of the Parisian fashion house, constantly reminding customers of themselves.
Font and Colors of the Emblem
The designers used the Nicolas Cochin font for both word marks, named after the French art critic, writer, and printmaker. This is a long and thin serif typeface designed by Georges Peignot. The typographer was guided by the text from the prints by Nicolas Cochin, although he slightly changed the shape of the strokes. The Christian Dior logos have dynamics: the effect of continuous movement is created by the contrasting thickness of the lines.
As for the color palette, it is as simple as possible. The lettering and monogram are always black, and the background is white in most cases. This monochrome combination reflects the classics of high fashion, symbolizes good taste, and enhances stylish logos.