Louis Vuitton Logo

Louis Vuitton LogoLouis Vuitton Logo PNG

A striking example of the effective use of a personalized monogram is the Louis Vuitton logo, which originally reflects the name of its creator. Symbolism is expressed in the demonstration of modernity, practicality, and sophistication of taste.

Louis Vuitton: Brand overview

Founded: 1854
Founder: Louis Vuitton
Headquarters:
Paris, France
Website: louisvuitton.com
Logo downloads:
Louis Vuitton is a well-known fashion house engaged in the development and production of luggage and handbags, suitcases, clothes, perfumes, and accessories and located in the city of Paris (France). Founded by Louis Vuitton in 1854 and is now part of the LVMH Corporation.

Meaning and History

Louis Vuitton Logo History

What is Louis Vuitton?

Louis Vuitton is part of the international holding LVMH. It is a French company that produces a huge range of clothing, footwear, and accessories. It bears the name of its founder.

Although the intertwined letters “L” and “V” form a monogram or lv logo denoting the name and surname of the creator of the leading fashion house Louis Vuitton is not the designer of the logo. The author of the logo is his son Georges. In 1896, 32 years after the advent of the fashion kingdom, the new owner presented a monogram decorated with a floral pattern.

The trademark immediately became a brand symbol and acquired the status of a label, which was placed on waterproof suitcases manufactured by the company. Since then, the logo has been widely recognized. He personifies prestige, high status, as well as an excellent investment in trending goods.

Louis Vuitton Logo Flower

The current emblem still echoes the debut version and almost completely repeats it. Designers removed unnecessary details from the logo, emphasizing with a laconic interlacing of the letters “L” and “V” modernity, practicality, and refined taste. The abbreviation is well readable. At the bottom of the monogram is the expanded name of Louis Vuitton.

Logo Louis Vuitton

Gradually, the French couturier gained worldwide fame, and his products went like hotcakes. At that time, branded items began to actively fake, exposing the logo on products that have nothing to do with the famous Fashion House. Then the company hired a staff of 60 employees who were instructed to combat counterfeiting.

One of the initiatives that helped to reduce fakes was the so-called variation of Monogram Canvas. This is a drawing, a background substrate surrounding the letters “LV.” It also entered the brand’s symbolism and consisted of characteristic small details on a brown-beige field.

Font and Color of the Emblem

Louis Vuitton Emblem

The fashion house chose a minimalistic and simple serif font for the monogram. The left side of the letters is reinforced with wide legs, while the right side shows thin lines. “L” is written in italics, and “V” is classically straight, reminiscent of the ancient Roman victory sign.

The inscription “Louis Vuitton,” placed under the abbreviation, is made in a simple sans-serif font. All letters are uppercase. Two “T” is stylistically beaten: due to the general horizontal strip, they look like a gate with a high crossbar. This is the only feature that distinguishes the text character.

Louis Vuitton Symbol

In the first years of existence, the color of the emblem was strict, monochrome, black and white. Later experiments began, as the brand owners did not want to change the main part. After the appearance of the Monogram Canvas, the palette has shifted to brown-beige, golden, and orange. And in 2003, the Japanese artist Takashi Murakami developed a rainbow-colored version for the company against a light background. Now, this color combination is often used on women’s bags.

Louis Vuitton

Louis Vuitton color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C

What do the Louis Vuitton symbols mean?

The company symbol, consisting of the letters ‘L’ and ‘V,’ represents Louis Vuitton’s initials.

What does LV stand for in clothing?

The ‘LV’ monogram on the garment indicates Louis Vuitton sewed the garment. Or they simply tried to fake it, passing it off as the products of a famous brand.

The ‘LV’ monogram is believed to have been created by Georges Vuitton, son Louis Vuitton. According to archival data, this happened after the death of the famous fashion designer – in 1896.

Can you buy LV online?

Louis Vuitton has its website to buy products from this brand delivered to your home or LV store.