Zara Logo PNG
One of the big names in the fashion world uses a modest emblem: the Zara logo consists only of the company name. Refinement is added to it by a harmonious combination of connected thin and thick lines of letters. They intersect, forming an original “construction,” where each previous glyph becomes part of the next.
Zara: Brand overview
| Founded: | 1975 |
| Founder: | Amancio Ortega, Rosalía Mera |
| Headquarters: |
Galicia, Spain |
| Website: | zara.com |
Meaning and History
A distinctive mark of the brand is a reflection of its success, which has turned fashion into an elite art. The task of the logo is to focus on the elegant solutions offered by the Spanish entrepreneur. To shorten the “path” to his customers, the businessman decided to produce not one or two collections of clothes a year, but much more. In this way, he quickly made the brand popular and the logo recognizable.
What is Zara?
This is a famous Spanish company, which operates on the business model of fast fashion. It makes and sells clothes, jewelry, perfumes, accessories, and shoes at relatively low prices. Unlike its competitors, Zara saves on advertising, not on wages. The owner of the retail chain is Industria de Diseño Textil, S.A.
1975 – 1980s
In 1975, the first Zara store was opened. A logo represented it as a hinged cardboard label for clothes, which was turned diagonally. To make the drawing look realistic, the designers added a dark shadow. The black tag had the shape of a rectangle with two cut corners. On one side, the artists depicted a rope threaded through a round hole and tied in a knot. The polygon contained a white inscription underlined above and below by stripes of the same color. On one line was the brand’s name, and on the other, the phrase “TIENDAS DE MODA.” The original bold font with rounded corners was used for the word “ZARA.” The remainder of the text was written in bold cursive grotesque.
1980s – 2008
The emblem of that time contains a clear inscription consisting of the name of the company. All letters are in upper case, with thickened legs: for “Z” – in the center, for “A” – on the right, for “R” – everything. The font is classic, with small serifs. The word is located exactly in the center – both horizontally and vertically. The extreme signs almost touch the thin line that outlines the perimeter of the rectangle.
2008 – 2019
Having existed for thirty-three years, the company logo received a new visualization. The developers decided to modernize it: to make it equally suitable for advertising media, printed documents, labels on clothes, and internal tags.
Although the font remains the same, the size of the letters has decreased: now they are much lower and more compact. The free space surrounding the inscription has become larger, which visually makes the word even smaller. Thanks to this stylistic move, all attention is now focused only on the brand name.
2019 – today
The current logo received a design twist, as the developers made a graphic part of the text. To do this, they changed the spelling, size, and arrangement of letters. In the modern version, the font is elongated, and the characters are superimposed on each other. Mostly the legs are connected (“AR”) or crossed (“ZA” and “RA”). The letter “Z” has a thickening on serifs, which sets it apart from the rest.
Font and Colors
The Zara logo embodies the accessibility of luxury goods and luxury wardrobe items. That is why it contains only the name – simple, compact, understandable to all lovers of trending things. Such a marketing technique has made branding popular in all countries of the world, including fashion trendsetters. Currently, the stylish brand flaunts on the signs of not only Spanish but also French fashion boutiques, attracting the attention of buyers. And so that the logo does not disappoint fans, over 200 designers are working on its prestige.
The hallmark of the company is a concise inscription in black on a white background. With this, she emphasizes the availability of trending things for everyone. Two more logos are related to the base ones: one for the men’s line, the second for the Home.
The Zara Man variant is presented in monochrome and the same spelling as the main one. The word “Man” is in the lower right corner and is made in a different font – bold, sans-serif, with a capital “M.”
The Zara Home logo is used for home accessories. It consists of two parts arranged in tiers: at the top of Zara, at the bottom of Home. Due to the same number of characters, the words are placed exactly one above the other. All letters have the same height, width, and writing style. No serifs, as the emphasis is on practicality.
Zara color codes
| Black | Hex color: | #000000 |
|---|---|---|
| RGB: | 0 0 0 | |
| CMYK: | 0 0 0 100 | |
| Pantone: | PMS Process Black C |
What does the Zara logo mean?
The simple-looking Zara logo signifies the availability of the clothing and accessories that are sold under this brand. It only has a four-letter word, which is compact, concise, and easy to understand. At the same time, the Z, A, R, and A are arranged so closely that they overlap each other. This indicates an unconventional approach of the company to fashion issues.
Why did Zara change its logo?
Zara changed its logo in 2019 to stay competitive among today’s brands. The fact that it entrusted the redesign to Baron & Baron, the agency that designed the visual style of Dior, Burberry, and other luxury brands, indicates its desire to move into the category of high-end fashion houses and stop being associated only with fast fashion.
Why is the Zara logo black and white?
The Zara logo has a black and white color scheme because that’s the version the owners of this brand liked the most. At first, the inscription was blue, but then it was made black to be better readable on a white background. In addition, by using a restrained palette, the fast-fashion company imitates the giants of the fashion industry.
