Air Jordan (Jumpman) Logo

Air Jordan LogoAir Jordan Logo PNG

The Jumping Man is not a ghost, a shadow, nor a real character. It’s a stylized negative of a photograph of a great basketball player, taken at the moment of a shot. The basketball player made it onto the Air Jordan logo because it conveys the athlete’s virtuosity, powerful attack, high skill, and determination.

Air Jordan (Jumpman): Brand overview

Air Jordan is a signature brand created by Nike for basketball player Michael Jordan. Today, it’s used for producing basketball, boxing, wrestling, and football gear – both apparel and footwear. The logo’s inception year is considered 1984 when a contract was signed between the legendary sportsman and Phil Knight. Twelve months after signing the contract, Jordan first appeared in his brand’s sneakers.

Meaning and History

Air Jordan Logo History

The logo’s concept belongs to Tinker Hatfield. The emblem, called “Jumpman,” is a stylized image of Michael Jordan in Nike sneakers. The emblem’s nickname was specifically chosen because it means “jumping man.” It can now be seen on almost all branded products.

The athlete is captured in the moment of a historic jump at one of the decisive matches. As the basketball player himself admitted, he didn’t think about the pose; he just played. The result was an impressive shot, taken from behind. This remarkable flight will forever remain in the history of the American company and basketball.

What is Air Jordan (Jumpman)?

It’s a trademark and personal logo of the famous basketball player Michael Jordan.

Font and Colors

Air Jordan emblem

It depicts the silhouette of a man photographed jumping: he stretches towards the basketball hoop, trying to score. The movements are decisive and assertive, conveying the determination to reach the coveted goal and accomplish the intended. At the same time, the jump is elegant and harmonious. There are no superfluous elements – only a clear outline.

The black contour traces a powerful energy, which influenced Nike’s choice. It’s said that the logo embodies Michael Jordan’s unyielding will, reflects his secret, and conveys the aspiration to move forward. Over the years, the logo has undergone numerous transformations and moved from sneakers to other types of sports goods.

At the same time, Jumpman is not an innovative development. It was preceded by the “air” symbol by Peter Moore, also depicting a soaring basketball player, but with wings. This image became the prototype for the modern logo.

Air Jordan Symbol

The Air Jordan logo doesn’t contain a single letter, as the designers focused on the silhouette of the basketball player. “Jumpman” is entirely black, and the background is white, as it essentially is a black-and-white positive photograph. By using such a graphic effect, designers tried to differentiate between the real photograph and the logo to make the brand’s visual style distinctive and independent from the original photo. The Jumpman logo is one of the most recognizable in the world.

Air Jordan (Jumpman) color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What is the Air Jordan logo?

The Air Jordan logo is an image stylized as the personal emblem of the eponymous basketball player. It depicts Michael Jordan, photographed jumping while making a shot at the basket.

Does Jordan own the Jumpman logo?

Yes, the basketball player Michael Jordan owns the logo called Jumpman. It’s named so because it depicts the silhouette of a person captured in the moment of a jump.

Who designed the Jordan logo?

The logo was developed by Nike, which decided to release a line of sports shoes dedicated to the famous basketball player. Its author is Tinker Hatfield. The creator of the logo is Peter Moore, who saw a photograph of Michael Jordan in LIFE magazine.

Who is depicted on the Jordan logo?

The logo depicts the legendary basketball player Michael Jordan. It’s his real photo, taken by Jacobus Rentmeester, an Olympic rower from the Netherlands, published in 1984 in LIFE magazine.