The converse is a cult brand of casual and athletic shoes and the name of a manufacturing company founded in 1908 in Boston (USA). She is currently a subsidiary of Nike Corporation. Her sneakers and sneakers of various shades are in demand around the world.
Meaning and History
The company, created by the entrepreneur Marcus Mills Converse, is named after him, reflecting in the logo. The brand can boast one of the most recognizable elements of visual identification, which appeared in 1963.
In general, the brand has six different logo options, although it did not have a permanent label at the beginning of its career. Instead, the manufacturer used the inscription in different styles until, in 1932, he launched a shoe line called All-Star. She gained incredible popularity, so the company switched to the Star sign. In 1962, the company decided to create a permanent logo based on the star.
1963 – 1977
The debut logo looks modest and minimalistic. It’s just a rectangle with the word “Converse” in lowercase. In front of her is a miniature five-pointed star of black color – a sign of excellence and the highest quality products. The background is light gray, the letters are dark, the same size.
1977 – 2003
During this period, the emblem was used, in which the star prevails. Designers enlarged it and placed it in the center of a square with rounded corners. It is completely white, so it stands out against a black background. Under it, the developers placed the text part of the logo – the name of the company. The word is written in bold sans serif in uppercase – except the letter “n,” which is left lowercase. A type of font is the Sans-Serif, reminiscent of the Display Pump’s sharp edges and thickened lines.
2003 – 2007
The year 2007 was marked by the appearance of a new trademark. Now a black five-pointed star was placed inside a circle with a white background. Moreover, the central element was made small, which creates the impression that there is a lot of free space near it, and it floats in it. Under the graphic part is the inscription “Converse.” Designers still left the letter “n” lowercase, and the remaining letters – in capital letters. Only the font has been changed: now, the word is made with a thin headset identical to Zoria Bold. Letter space increased.
2007 – 2011
In 2007, the company redesigned the logo again. She chose for visual identification the version created by the artist Jim Labadini in the 1970s. The new label is a classic black star placed next to the chevron in the form of an open triangle of two wide stripes. The peculiarity of this option is that the central element is located sideways, so it seems that the star “stands” on one beam. The name of the manufacturer, as usual, is at the bottom. The style of letters is identical to previous versions.
2011 – 2017
This period is characterized by the appearance of a more progressive logo that meets fashion trends and practicality. It compactly combines graphic and textual parts: a five-pointed star is gracefully inscribed in the letter “O.” This combination came from additional versions and became recognized throughout the world. It was she who turned a simple label into a cult brand. The name of the company, the artists, enlarged and placed on a white background.
2017 – present
The redesign returned the 1970s logo, which was the main marking in the 2010s. The changes are completely insignificant: the chevron and star were reduced in size, increasing their color to coal-black. Also, designers used a different font. Now it is close to the classic version of Typold Extended Black, in which all letters are in the same case (in this case, in the upper case). This version is practical because it looks equally good in advertising booklets, on fabric labels, and similar tags.
Font and color
The brand name is written in a simple sans-serif font. The color combination is monochrome: black symbolizes integrity, elegance, and perfection, and white symbolizes charm and purity.