Converse Logo

Converse LogoConverse Logo PNG

Athletes and fans of athletic footwear are well familiar with Converse sneakers, whose logo today symbolizes the brand’s rich history. The company produces high-quality athletic footwear, reflecting the Converse logo, which is among the most popular and recognizable emblems in the world.

Converse: Brand overview

Founded:February 1908
Founder:Marquis Mills Converse
Headquarters:
Boston, Massachusetts, U.S.
Website:converse.com
Converse is an iconic brand of casual and athletic footwear, and the name of the manufacturing company founded in 1908 in Boston, USA. It is currently a subsidiary of Nike Corporation. Its sneakers and trainers in various shades are in demand worldwide.

Meaning and History

Converse Logo History

The company, created by entrepreneur Marquis Mills Converse, is named after him, which is reflected in the logo. The brand boasts one of the most recognizable elements of visual identification, which appeared in 1963.

Overall, the brand has six logo variants, although initially, it did not have a constant label. Instead, the manufacturer used the inscription in different styles until 1932, when it launched the All-Star shoe line. It gained incredible popularity, so the company switched to the Star sign. In 1962, the company decided to create a permanent logo based on the star.

What is Converse?

Converse is an American shoe company headquartered in Boston, Massachusetts. It was formed in Malden in 1908 as a family business. Its founder is entrepreneur Marquis Mills Converse, after whom the company is named. It is a well-known manufacturer of athletic shoes, particularly fabric sneakers in various colors. The company sells its products through a network of over 100 stores.

1963 – 1977

Converse Logo 1963-1977

The debut logo looks modest and minimalistic. It’s just a rectangle with the word “Converse” in lowercase. In front of it is a miniature five-pointed black star – a sign of excellence and the highest quality of products. The background is light gray, the letters dark, and of uniform size.

1977 – 2003

Converse Logo 1977-2003

During this period, an emblem predominated by a star was used. Designers enlarged it and placed it in the center of a square with rounded corners. It is entirely white, so it stands out against the black background. Beneath it, developers placed the text part of the logo – the company name. The word is written in bold sans serif font in uppercase – except for the letter “n,” which is left lowercase. The typeface is Sans-Serif, reminiscent of the sharp edges and thickened lines of Display Pump.

2003 – 2007

Converse Logo 2003-2007

2007 marked the arrival of a new trademark. Now, the black five-pointed star was placed inside a circle with a white background. In addition, the central element was made small, creating the impression that there is a lot of free space around it, and it floats in it. Underneath the graphic part is the inscription “Converse.” Designers still left the letter “n” lowercase and the rest of the letters – uppercase. Only the font changed: now the word is executed in a thin font, identical to Zoria Bold. The space between letters increased.

2007 – 2011

Converse Logo 2007-2011

In 2007, the company again redesigned the logo. For visual identification, it chose a version created by artist Jim Labadini in the 1970s. The new label features a classic black star placed next to a chevron in the form of an open triangle from two wide strips. The feature of this version is that the central element is located on the side, so it seems that the star “stands” on one ray. The manufacturer’s name, as usual, is at the bottom. The letter style is identical to previous versions.

2011 – 2017

Converse Logo 2011-2017

This period is characterized by the emergence of a more progressive logo, meeting fashionable trends and practicality. It compactly combines the graphic and text parts: the five-pointed star is elegantly incorporated into the letter “O.” This combination appeared in additional versions and became recognizable worldwide. It turned a simple label into an iconic brand. The company name and artists were enlarged and placed on a white background.

2017 – today

Converse Logo 2017-present

The redesign returned to the 1970s logo, which became the main marking in the 2010s. The changes are quite insignificant: the chevron and star were reduced in size, increasing their color to charcoal-black. Also, designers used a different font. Now, it is closer to the classic version of Typold Extended Black, in which all letters are in one case (in this case, uppercase). This version is practical as it looks equally good in advertising booklets, fabric labels, and similar tags.

Font and Colors

Converse Emblem

The five-pointed star occupies a central place in the Converse brand logo. It is present in every version of the trademark – as a designation of premium-class goods. Initially, this symbol was located to the left of the name. Above it were two dots in a row – it was located in a square with rounded corners or a circle. In the 2011-2017 version, the star was combined with the letter “O,” using it instead of the intraliteral space. In the current emblem, which debuted in 2007, the star is slightly tilted to the right and stands on one ray.

The brand name is written in a simple sans-serif font. The color combination is monochromatic: black color symbolizes integrity, elegance, and perfection, while white symbolizes charm and purity.

Converse color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

FAQ

What is the Converse symbol?

The key symbol of the Converse brand is the five-pointed star. It accompanies every pair of branded shoes. But this sign was not always present on the products: it had existed since 1963 when the manufacturer finally decided to switch to a unique emblem, and before that time, there was no constant symbol. The star was taken from the popular All-Star sneaker line, released in 1932.

Why is the Converse logo on the outside?

If the Converse symbol is on the outside, it means only one thing – you are facing a counterfeit. This brand marks its products from the inside, so the round patch with the five-pointed star sign cannot be located on the outside of the original pair of shoes.

Why does my Converse have a large logo?

On original Converse sneakers, the large logo is located on the back of the sole – right in the middle of the heel area. On the original, it has the designation “ALL STAR” with a star in the center or “Converse All Star” (on newer models released after 2007). But a different size, mismatched shape, inaccurate labeling, and other errors indicate that the shoes are counterfeit.

Does Converse have a logo on both sides?

No, Converse shoes do not have logos on both sides – around the black star, the emblem is only on the inside. Therefore, the right sneaker is located to the left of the lace and on the left – to the right. Other variants indicate a counterfeit.