Timberland is a fashionable American brand, as well as a manufacturer of shoes and clothes in street, sport and casual styles. The company appeared in 1952 in Boston, Massachusetts, and was founded by Nathan Swartz. Today the name of this brand is known all over the world.
Meaning and History
What is Timberland?
Timberland is an iconic American brand that represents clothing for sports and outdoor activities. The range also includes outdoor accessories and footwear. The trademark’s trademark is the legendary The Original Yellow Boots.
The original company logo shows a tree with a spreading crown, tangled branches, and a strong trunk. Such an image is quite natural for the manufacturer, whose name stands for “land covered with trees.” That is, the artistic metaphor conveyed in the label is closely interconnected with the literal meaning of the word “Timberland.”
According to rumors, this emblem is a dedication, a tribute to the hanged African-American slaves. She represents a collective image and personifies the trees on which they were executed. Such an assumption was emphasized by the lines of one of the poems of Maya Angelou (presumably).
Font and Color of the Emblem
What is the meaning of Timberland logo?
The tree in the Timberland logo reflects the brand’s name, which means ‘tree-covered land.’ At the same time, there are rumors that this is an image of a tree on whose branches dark-skinned slaves were hung.
The logo shows one tree with a sprawling and tangled branches. The crown is inscribed in a circle, so it seems to be cut off at the top. The branches are very thick, tightly intertwined and form a semicircle. They are made with the same thickness lines. The trunk is wide, strong, and short, so it seems that the tree is deeply buried in the ground. The lower part (soil) is drawn in waves, which is emphasized not only by a convex edge but also by two white lines.
At the beginning of the brand’s career, the meaning of its mark was distorted and negatively mentioned in the poem “Clothes” or “FUBU,” which was widely publicized on the Internet in the first half of 1999. It was assumed that the author of the poem Maya Angelou, a poet with African American roots. In a scandalous work, this tree was described as a tree on which people with dark skin were executed.
Such a scandalous rumor is because the owners of the trade and manufacturing enterprise from the fashion industry were representatives of the Ku Klux Klan. The company took a lot of actions to get rid of the notoriety but did not change the logo. This emblem remained in the modern version.
What is the story behind Timberland?
Timberland was founded by Nathan Swartz, who emigrated to the United States from Odessa. He bought the Abington Shoe Company and moved it to Newmarket, a harsh climate. To make it comfortable to go out, Swartz began producing special clothing and footwear.
What Tree is the Timberland logo?
According to one version, the Timberland logo depicts a tree for the hanged, where African American slaves were lynched. Others believe that this is just the personification of the brand name, which means that the tree was invented by designers and is not connected with anything.
Is Timberland a luxury brand?
Timberland is not a luxury brand, but it sells products at high prices. It is perceived by many as premium, although in reality, buyers are paying simply for the big name of the brand.
For the text part of the logo, the font is used that resembles a variant of Windsor SB XBold Condensed, which was developed by designer Eleisha Pechey. Lowercase letters (except for “T”), streamlined, with the same serifs on the legs. The emblem’s color palette is as simple as possible and is a combination of black elements on a white background.