Timberland Logo

Timberland LogoTimberland Logo PNG

The visualization of the 1952 American brand Timberland symbolizes the creativity and modernity of the product, whose logo reflects the diversity of styles of clothing and footwear produced. The emblem emphasizes the essence of the name and pays tribute to the enslaved African Americans.

Timberland: Brand overview

Founder:Nathan Swartz
Stratham, New Hampshire, U.S.
Timberland is a fashionable American brand and a manufacturer of footwear and clothing in street, sport, and casual styles. The company was founded in 1952 in Boston, Massachusetts, by Nathan Schwartz. Today, the brand is known worldwide.

Meaning and History

Timberland Logo History

The original logo of the company features a tree with a spreading crown, entangled branches, and a powerful trunk. This image is natural for a manufacturer whose name translates to “land covered with trees.” Thus, the artistic metaphor conveyed on the label is closely linked to the literal meaning of “Timberland.”

Rumor has it that this emblem is a dedication, a tribute to the hanged African American slaves. It represents a collective image and embodies the trees on which they were executed. This assumption was highlighted by lines from one of Maya Angelou’s poems (presumably).

What is Timberland?

Timberland is an iconic American brand representing clothing for sports and active leisure. The range also includes accessories and footwear for active recreation. The brand’s hallmark is the legendary The Original Yellow Boots.

Font and Colors

Timberland Emblem

The logo features a single tree with spreading and entangled branches. The crown is enclosed in a circle, making it appear cropped from the top. The branches are very thick, densely intertwined, and form a semicircle. They are rendered in lines of equal thickness. The trunk is wide, sturdy, and short, making the tree seem deeply rooted in the ground. The lower part (soil) is drawn in waves, emphasized by the convex edge and two white lines.

Timberland Symbol

At the beginning of the brand’s career, the meaning of its symbol was distorted and negatively mentioned in the poem “Clothing” or “FUBU,” which gained wide publicity on the Internet in the first half of 1999. The author of the poem was believed to be Maya Angelou, a poet of African American descent. In this controversial work, the tree was described as one on which people with dark skin were executed.

This scandalous rumor is related to the fact that the owners of the fashion industry enterprise were members of the Ku Klux Klan. The company took many actions to rid itself of this bad reputation but did not change the logo. This emblem remained in the modern version.

Logo Timberland

For the textual part of the logo, a font resembling Windsor SB XBold Condensed, designed by Eleisha Pechey, is used. The letters are lowercase (except for “T”) and streamlined, with the same serifs on the legs. The emblem’s color palette is maximally simplified, consisting of black elements on a white background.

Timberland color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What is the meaning of the Timberland logo?

The tree in the Timberland logo reflects the brand name, which means “land covered with trees.” At the same time, there are rumors that this tree image represents the branches on which black slaves were hanged.

What is the history of Timberland’s creation?

The Timberland company was founded by Nathan Schwartz, who emigrated to the USA from Odessa. He bought the Abington Shoe Company and moved it to Newmarket, where the harsh climate prevailed. To make it comfortable to go outside, Schwartz began producing special clothing and footwear.

What tree is represented in the Timberland logo?

According to one version, the Timberland logo depicts a tree on which African American slaves were lynched. Others believe that it is merely an embodiment of the brand name, meaning the tree was invented by designers and is not associated with anything.

Is Timberland a luxury brand?

Timberland is not a luxury brand but sells products at high prices. Many perceive it as premium, although in reality, customers are simply paying for the brand’s well-known name.