Shoes Logos and Brands
Nike, Adidas, New Balance, Puma, Converse, Vans, Dr. Martens, and hundreds of other shoe brands comprise the “Shoes” section. Sports sneakers, leather shoes, hiking boots, ballet flats, and designer pumps form one of the most fragmented consumer markets in the world. Shoe brand logos have become cultural symbols, from the Nike Swoosh to the Adidas three stripes, and their presence on shoes determines the cost of a pair more than the materials and manufacturing technology. The brands in this section cover the entire spectrum, from mass retailers to haute couture houses, where sneakers or boots become collectibles and are resold on the secondary market at a multiple markup.
