Cactus Jack is a young American brand that appeared in 2017 in Houston, Texas. It combines two similarly named divisions: Cactus Jack Records (a music recording studio) and Cactus Jack Publishing (a publishing company). Its founder is Travis Scott, a singer, producer, rapper, and songwriter named Jacques Bermon Webster II. This brand is represented not only by its creator but also by a whole team, which includes WondaGurl, Sheck Wes, Luxury Tax, Don Toliver, SoFaygo, Chase B., and DJ Scott’s.
Meaning and History
What is Cactus Jack?
This is a record label from the USA. It belongs to its creator – an American rapper who performs under the stage name Travis Scott. The main genres of music for Cactus Jack Records are R&B and hip-hop.
The recording studio was set up to give young performers a chance to embark on a singing career. As its founder said, he strives to help other artists and rock new names, giving them every opportunity. In December 2017, his duo group Huncho Jack, Travis Scott, includes Quavo from Migos, released their debut album called Huncho Jack, Jack Huncho. It peaked at number three on the Billboard 200 chart.
In the fall of 2019, the recording studio announced the JackBoys album cycle. His first compilation appeared in December of the same year, and in 2020 it became number one in the Billboard 200. In parallel, Cactus Jack collaborates with other show business representatives, helping them create high-quality tracks. He decorates his works with extraordinary emblems associated with the stage name and concept.
The main logo consists of the musician’s creative nickname, in which his name and surname are crossed. The word “Cactus” is placed vertically with three strokes at the top. They represent the thorns that usually grow on a cactus. The second part of the singer’s pseudonym (“Jack”) is stretched horizontally and runs across, joining in the letter “c,” which is common for both elements.
The inscription is made by hand in printed characters: they are careless as if done in a hurry. The font is in upper case (mostly, except for “t”), so the name, despite the sloppy handwriting, is visible and well readable. In shape, this emblem resembles a recording microphone stand. Each symbol is unique in it.
For example, the first “A” is missing the lower part of the right leg, which looks like an inverted number 4. The second “A” is perceived as a black blob that appeared by accident. But if you look closely, you can see the profile of a dark-skinned person. The letter “t” repeats the outline of the cross, the “U” has the shape of a hook, and the “J” has an elongated upper horizontal stroke.
The team has another version of the logo, made in the same design as the debut emblem. It is made in a casual style by hand. But if the first version is text, then the second is a picture. It caricatures a person’s face. That is, it is a cartoon.
On a black background, there is a circle with two lowered short lines instead of eyes. They seem to denote sadness. The mouth is drawn with one uneven line and crossed out in four places with small vertical stripes, which symbolize the forced silence and the inability to speak, express oneself. In the upper part of the circle, there are many small strokes of uneven height. This is the hair of a person whose face is in frontal view.
Font and Colors of the Emblem
The author of the logo settled on a simple grotesque inscription, where each sign is individual. He did not choose from the available fonts but used his own to reflect his inner world. The color scheme of the emblem is also as simple as possible and consists of a combination of black and white.