Twice Logo

TWICE Logo PNG

The Twice logo is sleek, flexible, and fluid. The sign is like dancing girls creating joint compositions and figures on the stage. The emblem conveys female energy, teamwork, and the attractive, alluring sound of the group’s songs.

Meaning and History

In December 2013, JYPE (JYP Entertainment) announced the formation of a youth girl group to debut in 2014. At the beginning of the year, the first two participants in the project, which bore the code name 6MIX, were approved. That is, he indicated that the composition would include six people.

However, the appearance of the team on the stage, scheduled for the 2014th year, was canceled due to the departure of two girls. Then J. Y. Park (producer, singer, and songwriter) announced that the final number of performers would be determined as part of the Sixteen show. The show was aired on the Mnet channel. After seven participants were named, the organizer announced that it would accept two more candidates. The audience offered one, and the second was chosen by Park himself, as he understood: the team must have a person with excellent musical abilities.

The name of the group is symbolic. Its concept is that the girls touch the audience’s hearts twice: once with beauty, the second with singing. That is, they conquer both with their appearance and vocals. Moreover, the name “Twice” was proposed by J. Y. Park himself. But at first, he put a different meaning in it: for the fans’ loyalty, the performers will return them twice as much love in their songs. It was the name that became the key element of the logo. It only contains text, which has been partially converted into a graphic sign.

In the visual symbolism of the musical group, the meaning of the word “Twice” is played. For the icon, the designers used the first two letters. The largest is “T.” It is handwritten in italics. The right side of the cap has a pointed end extending upwards; the left side is lowered and made even. In general, the crossbar resembles a wave because it is depicted with smooth changes in height that imitate handwriting. The leg of the first letter is also rounded. It is turned to the right and harmoniously transforms into the “w” symbol. In the middle, it has a loop-shaped heart. Then the line goes up and ends with a miniature hook-shaped protrusion.

The lower inscription, on the contrary, is strict, clear, angular. It contrasts sharply with the icon and speaks of the composure and coherence of the musical team. The letters are small but bold and capitalized, so they are visible on a white background. The “E” and “T” have shortened protruding strokes, so they appear clipped. There is also a version of the logo without an inscription – with a “cardiogram” of the heart. The rhythm of its beating is presented schematically, with evenly distributed angular splashes and falls, as well as with a small heart.

Font and Colors

The developers chose Avant Garde Gothic Bold as the main font. It is geometric grotesque, flat, and sleek. The base color of the emblem is red; the additional color is pink.

Twice color codes