Twice Logo


The Twice logo is sleek, flexible, and fluid. The sign is like dancing girls creating joint compositions and figures on the stage. The emblem conveys female energy, teamwork, and the attractive, alluring sound of the group’s songs.

Twice: Brand overview

Founder:JYP Entertainment
Seoul, South Korea
Twice is a nine-member female vocal group from South Korea. JYP Entertainment formed it as part of the television project Sixteen. The debut of the musical team took place in the fall of 2015 when they performed The Story Begins. The year after its appearance, her single Cheer Up won twice: it became the leader in the Gaon charts and took first place in the Melon Music Awards and the Mnet Asian Music Awards. About a year and a half later, the band recorded four EP (extended play) albums and one special one. By that time, he had already sold 1.2 million collections. By the beginning of 2021, the young performers had gained immense popularity in South Korea and Japan, so their albums sold over 10 million copies.

Meaning and History

Twice Logo History

In December 2013, JYPE (JYP Entertainment) announced the formation of a youth girl group to debut in 2014. At the beginning of the year, the first two participants in the project, which bore the code name 6MIX, were approved. That is, he indicated that the composition would include six people.

However, the appearance of the team on the stage, scheduled for the 2014th year, was canceled due to the departure of two girls. Then J. Y. Park (producer, singer, and songwriter) announced that the final number of performers would be determined as part of the Sixteen show. The show was aired on the Mnet channel. After seven participants were named, the organizer announced that it would accept two more candidates. The audience offered one, and the second was chosen by Park himself, as he understood: the team must have a person with excellent musical abilities.

The name of the group is symbolic. Its concept is that the girls touch the audience’s hearts twice: once with beauty, the second with singing. That is, they conquer both with their appearance and vocals. Moreover, the name “Twice” was proposed by J. Y. Park himself. But at first, he put a different meaning in it: for the fans’ loyalty, the performers will return them twice as much love in their songs. It was the name that became the key element of the logo. It only contains text, which has been partially converted into a graphic sign.

TWICE Symbol

In the visual symbolism of the musical group, the meaning of the word “Twice” is played. For the icon, the designers used the first two letters. The largest is “T.” It is handwritten in italics. The right side of the cap has a pointed end extending upwards; the left side is lowered and made even. In general, the crossbar resembles a wave because it is depicted with smooth changes in height that imitate handwriting. The leg of the first letter is also rounded. It is turned to the right and harmoniously transforms into the “w” symbol. In the middle, it has a loop-shaped heart. Then the line goes up and ends with a miniature hook-shaped protrusion.

The lower inscription, on the contrary, is strict, clear, angular. It contrasts sharply with the icon and speaks of the composure and coherence of the musical team. The letters are small but bold and capitalized, so they are visible on a white background. The “E” and “T” have shortened protruding strokes, so they appear clipped. There is also a version of the logo without an inscription – with a “cardiogram” of the heart. The rhythm of its beating is presented schematically, with evenly distributed angular splashes and falls, as well as with a small heart.

Font and Colors

TWICE Emblem

The developers chose Avant Garde Gothic Bold as the main font. It is geometric grotesque, flat, and sleek. The base color of the emblem is red; the additional color is pink.

Twice color codes

Neon RedHex color:#f71b1b
RGB:247 27 27
CMYK:0 89 89 3
Pantone:PMS Bright Red C