Twice Logo, symbol, meaning, history, PNG, brand

TWICE Logo PNG

The Twice logo is sleek, flexible, and fluid. The sign evokes dancing girls forming unified onstage compositions. The emblem conveys female energy, teamwork, and the group’s songs’ alluring sound.

Twice: Brand overview

Twice is a South Korean female vocal group with nine members. JYP Entertainment formed it as part of the television project Sixteen. The musical team debuted in the fall of 2015 with The Story Begins. The year after its release, their single Cheer Up won twice: it topped the Gaon charts and took first place at the Melon Music Awards and the Mnet Asian Music Awards. About a year and a half later, the band recorded four EP (extended play) albums and one special one. By then, they had already sold 1.2 million copies. By the beginning of 2021, the young performers had gained immense popularity in South Korea and Japan, so their albums had sold over 10 million copies.

Meaning and History

In December 2013, JYPE (JYP Entertainment) announced plans to form a girl group to debut in 2014. At the start of the year, the first two participants in the project, code-named 6MIX, were approved. That is, he said the group would include six people.

However, the team’s stage appearance, scheduled for 2014, was canceled after two girls left. Then J. Y. Park (producer, singer, and songwriter) announced that the final number of performers would be determined during the Sixteen show. The show aired on Mnet. After naming seven participants, the organizer announced it would accept two more candidates. The audience offered one, and Park chose the second, saying the team needed someone with excellent musical ability.

The group’s name is symbolic. Its concept is that the girls touch the audience’s hearts twice: once with beauty, and once with their singing. In other words, they conquer both with their appearance and vocals. Moreover, J. Y. Park proposed the name “Twice” himself. But at first, he gave it a different meaning: in return for the fans’ loyalty, the performers would give them twice as much love in their songs. That name became the key element of the logo. It only contains text, which has been partially converted into a graphic sign.

In the musical group’s visual symbolism, the word “Twice” conveys meaning. For the icon, the designers used the first two letters. The largest is “T.” It is handwritten in italics. The right side of the cap ends in a pointed tip that extends upward; the left side dips lower and stays even. Overall, the crossbar resembles a wave, with smooth height changes that mimic handwriting. The first letter’s leg is also rounded. It turns right and harmoniously transforms into the “w” symbol. In the middle, it has a loop-shaped heart. Then the line rises and ends in a miniature hook-shaped protrusion.

By contrast, the lower inscription is strict, clear, and angular. It contrasts sharply with the icon and speaks to the musical team’s composure and coherence. The letters are small but bold and capitalized, so they are visible on a white background. The “E” and “T” have shortened protruding strokes, so they appear clipped. The logo also appears without an inscription, featuring a “cardiogram” of the heart. The rhythm of its beating is presented schematically, with evenly spaced angular splashes and falls, along with a small heart.

Font and Colors

The developers chose Avant Garde Gothic Bold as the main font. It is geometric, grotesque, flat, and sleek. The emblem’s base color is red; the accent color is pink.