Musical rhythm and precision of sound are the key principles of the emblem of a young boy band from South Korea. The Stray Kids logo is stylized as a cardiogram of young female fans whose hearts fluttered with the voices of their idols. The precise lines convey an atmosphere of strict order, but they make up a picture of chaos. This is the confusion of youth.
Stray Kids: Brand overview
Founded: | 2017–present |
Founder: | JYP Entertainment |
Headquarters: |
Seoul, South Korea |
Website: | straykids.jype.com |
Meaning and History
For the young musicians’ graphic visualization, the management chose the name of the television show that started the group. It means “lost” or “children away from home.” During its existence, the megapopular team had only two brand logos.
The boy band consists of eight teenagers and has an individual style that is reflected in the logo. The brand name includes the phrase “Stray Kids,” written in sweeping, angular handwriting. For fans, there is a variant with “Stay,” and for the label, there is an abbreviation for “SKZ.”
What is Stray Kids?
Stray Kids is a South Korean vocal group consisting of eight young men who not only sing but also perform choreographed routines. The group was formed in 2017 when JYP Entertainment announced a new reality show featuring a pre-selected team. The group debuted in 2018 with the album “I am NOT.” They later gained fame with their powerful hip-hop tracks and energetic dances.
Font and Colors
The logo was designed by Bang Chan, who quickly hand-drawn it. In the full version, the words are written in Xtreem and are stacked one above the other. They have a unique style: the letter “t” resembles a cross, and the “r” has no top element. “S” and “K” are uppercase; the rest are lowercase.
The second option is based on the abbreviated name – “SKZ.” Looks like a snippet taken from a full-size logo. The part “K” of red color is guessed in it, surrounded on both sides by black lines of adjacent letters.
The emblem’s corporate color is a classic “fatal” color, consisting of a combination of red and black. A monochrome version and a version with a yellow “K” are also used. As a rule, it depends on where the boy band is performing.
Stray Kids color codes
Philippine Red | Hex color: | #cd1633 |
---|---|---|
RGB: | 205 22 68 | |
CMYK: | 0 89 67 20 | |
Pantone: | PMS 185 C |
Black | Hex color: | #000000 |
---|---|---|
RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |