Musical rhythm and sound precision are the main principles of the emblem for a young boy band from South Korea. The Stray Kids logo is stylized as the cardiogram of young fans whose hearts flutter at the sound of their idols’ voices. The crisp lines convey an atmosphere of strict order while simultaneously creating a picture of chaos. This is the turmoil of youth.
Stray Kids: Brand overview
Founded: | 2017–present |
Founder: | JYP Entertainment |
Headquarters: | Seoul, South Korea |
Website: | straykids.jype.com |
Meaning and History
For the graphic visualization of the young musicians, the management chose the name of the television show where the group started. It signifies “lost” or “children away from home.” Throughout its existence, the mega-popular ensemble had only two official logos.
The boy band consists of eight teenagers and has a distinctive style, reflected in the logo. The brand name includes the phrase “Stray Kids,” written in a sweeping, angular script. For fans, there is a version with “Stay,” and for the label, an abbreviation “SKZ.”
What is Stray Kids?
Stray Kids is a South Korean vocal group comprising eight young men who sing and perform choreographic numbers. The group was formed in 2017 when JYP Entertainment announced a new reality show featuring a pre-selected team. The group debuted in 2018 with the album “I am NOT.” They subsequently gained fame thanks to their powerful hip-hop tracks and energetic dances.
Stray Kids: Interesting Facts
Stray Kids, a South Korean boy band formed by JYP Entertainment in 2017 through a reality TV show, has quickly become a big deal in K-pop. Known for their lively performances, songs they make themselves, and deep lyrics, they’ve gained fans all over the globe.
- How They Formed: They were put together on a TV show called “Stray Kids” in 2017, where they showed off their singing, rapping, and dancing skills to earn their spots in the band.
- Making Their Music: Stray Kids is known for being hands-on with their music, especially members Bang Chan, Han, and Changbin, who write, compose, and produce many songs.
- Their Music: They officially started their music career in March 2018 with their EP “I Am NOT” and have released many hits since then. Their songs discuss youth, finding oneself, and facing life’s pressures.
- Worldwide Love: They’ve become stars not just in South Korea but all around the world, going on global tours, winning lots of awards, and being loved by fans called STAY.
- Unique Sound: Their music mixes intense rap, electronic beats, and thoughtful lyrics, often discussing tough topics like mental health and the challenges young people face today.
- Big Achievements: They’ve won big awards and even made it onto Time magazine’s list of great K-pop albums in 2020 with “Go Live.”
- Cool Projects: They’ve done unique things like releasing “SKZ2020,” an album with new versions of their songs, and competing in “Kingdom: Legendary War,” a TV show with other K-pop groups.
- Helping Others: Stray Kids also does a lot of charity work, helping with children’s welfare and helping out when disasters happen.
- Connecting with Fans: They’re known for being close to their fans, chatting on social media, and holding special events to meet them.
- Spreading K-Culture: Their success has also made them ambassadors for South Korean culture, sharing K-pop with the world through their music and performances.
From their start on a reality show to becoming K-pop stars, Stray Kids has shown they’re about catchy tunes about making music that speaks to people everywhere, making a strong connection with fans across the globe.
Font and Colors
The logo was designed by Bang Chan, who quickly sketched it by hand. In the full version, the words are written in the Xtreem font and placed on top of each other. They have a unique style: the letter “t” resembles a cross, and “r” lacks the top element. The letters “S” and “K” are uppercase, while the rest are lowercase.
The second version is based on the abbreviated name – “SKZ.” It looks like a fragment taken from the full-size logo. In it, part of the “K” in red is surrounded on both sides by black lines of adjacent letters.
The emblem’s signature color is a classic “fateful” color consisting of a combination of red and black. A monochrome version and a version with the yellow letter “K” are also used. Typically, this depends on where the boy band is performing.
Stray Kids color codes
Philippine Red | Hex color: | #cd1633 |
---|---|---|
RGB: | 205 22 68 | |
CMYK: | 0 89 67 20 | |
Pantone: | PMS 185 C |
Black | Hex color: | #000000 |
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RGB: | 0 0 0 | |
CMYK: | 0 0 0 100 | |
Pantone: | PMS Process Black C |