Blackpink is a South Korean girl group founded by YG Entertainment. It appeared in 2016 and quickly gained popularity in many countries around the world. It consists of four members. She made her debut with the album Square One. Works in several contemporary genres: K-pop, EDM, hip-hop, and J-pop.
Meaning and History
The group’s trademark visually correlates with its style and repertoire: elegant, youthful, and unusual. In any case, according to the creators, nothing like this has ever happened. He accurately characterizes modern genres, conveying their inner spirit.
The logo consists of a verbal designation (name), which is located on a plain background. The color palette is a combination of white and pastel pink. The base is a rectangular plate. Moreover, the logo does not have a clear relationship between the element and the color: in some versions, the letters are painted pink, and the background is white, while in other versions, the opposite is true.
Font and Colors of the Emblem
The girl group chose the name Blackpink because pink is a classic expression of femininity, and black is the prototype of strength and courage. The creators of the musical quartet wanted to emphasize that its members are beautiful girls and purposeful individuals.
The brand name is minimalist and modern. There is nothing superfluous in it – only confident and clean lines that correspond to the four vocal musicians’ character. For a perfect visual identity, the designers chose the traditional Helvetica font.
The word is written in uppercase letters. Two of them are mirrored (“C” and “N”), and one has no horizontal bar (“A”). This graphic technique makes the emblem well recognizable, relevant, and youthful.