Blackpink Logo

Blackpink LogoBlackpink Logo PNG

The Blackpink logo reflects the name and style of the South Korean pop group. It also hints at the team members’ affinity for all things delicate and glamorous. Yet, simultaneously, it suggests a penchant for the toughness sometimes seen in their videos and songs.

Blackpink: Brand overview

Founded:2016 – present
Founder:YG Entertainment
Headquarters:
Seoul, South Korea
Website:blackpinkofficial.com
Blackpink is a South Korean girl group founded by YG Entertainment. It emerged in 2016 and quickly gained popularity in many countries worldwide. The group consists of four members and debuted with the album Square One. They work in several contemporary genres: K-pop, EDM, hip-hop, and J-pop.

Meaning and History

Blackpink Logo History

The Blackpink logo represents the contrast between light and dark, positive and negative, fair and unfair. It is an attempt to unite the opposites that constitute the eternal concepts of humanity. The emblem reflects the performers’ emotions as they feel the vibration of the modern world.

The group’s trademark visually corresponds with its style and repertoire: elegant, youthful, and unusual. At least, according to its creators, nothing like it has ever existed. It accurately characterizes the modern genres, conveying their inner spirit.

What is Blackpink?

Blackpink is one of the most famous and successful music groups from South Korea. The female group released its first joint single in 2016. Their talent has been recognized with high positions on the Billboard Hot 100, Billboard Artist 100, and Billboard Emerging Artists charts. Their music videos have also broken numerous records for views on YouTube.

The logo consists of a wordmark (name) set against a monochromatic background. The color palette is a combination of white and pastel pink. The base is a rectangular plate. Additionally, there is no clear correlation between the element and color in the logo: in some versions, the letters are pink with a white background, and in others, it’s the opposite.

Font and Colors

Blackpink Emblem

The girl group chose the name Blackpink because pink is a classic expression of femininity, while black is an archetype of strength and bravery. The creators of the musical quartet wanted to emphasize that its members are beautiful girls and determined individuals.

The brand name is minimalist and modern. There’s nothing superfluous—only confident and clean lines that match the character of the four vocal musicians. To create the ideal visual representation, designers chose the traditional Helvetica font.

The word is written in capital letters. Two of them are mirrored (“C” and “N”), and one lacks a horizontal bar (“A”). This graphic technique makes the emblem well-recognized, relevant, and youthful.

Blackpink color codes

Amaranth PinkHex color:#f4a7bb
RGB:244 167 187
CMYK:0 32 23 4
Pantone:PMS 1765 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C