Gap Logo

Gap LogoGap Logo PNG

The simple and succinct Gap logo represents the world’s third-largest clothing store chain. The concise lettering style of visualization reflects the brand’s philosophy and reveals its hidden meaning – a generation gap.

Gap: Brand overview

Founded:August 21, 1969
Founder:Donald Fisher, Doris F. Fisher
San Francisco, California, U.S.
The Gap is an American corporation engaged in retail clothing and footwear. It owns a large network of stores in Ireland, France, Canada, the United Kingdom, the USA, and other countries. The retailer entered the market in 1969 when spouses Donald and Doris Fisher opened a Levi’s denim clothing store. However, at that time, the company had a completely different name. A few years later, Doris renamed it Generation Gap and then shortened the name by removing the first word for a more succinct sound.

Meaning and History

Gap Logo History

Although all Gap logos contain the same short inscription, they look completely different. The first version is radically different from the last, thanks to the team of designers.

What is Gap?

The Gap is an American clothing manufacturer that sells its products in brand stores. It owns more than 3,500 outlets worldwide and several subsidiaries.

1969 – 1976

The Gap Logo 1969-1976

The opening emblem consists of two words: “the” and “gap”. They are written in lowercase letters with serifs, where “g,” “a,” and “p” are circles of the same size with lateral strokes, and “t” resembles a cross and is connected to “h.” The article “the” is placed at the top and at an angle.

1976 – 1986

The Gap Logo 1976-1986

After a minor update, the logo looks different. The designers paid attention to the first word, aligning it horizontally and making the letters bold. As a result, the spaces between “t,” “e,” and “h” were reduced so much that they began to touch at the extreme points.

1986 – 2016

Gap Logo 1986-2016

In 1986, a sign called the Blue Box appeared. This time, the creators placed the inscription in a blue square. The word “GAP” is written in capital letters, which stretch upwards and are adorned with short serifs. The article “the” disappeared and did not reappear, becoming a symbol of the years 1976-1986.


Gap Logo 2010

In 2010, another attempt was made to change the corporate style, but it was unsuccessful. Customers criticized the bold inscription “Gap” with a blue square in the upper left corner. This logo was used for only a week – from October 4 to October 11.

2016 – today

Gap Logo 2016-present

Six years after the unsuccessful redesign, the company introduced a new logo. The developers simply removed the geometric figure behind the word “GAP,” thus changing the design of the 1986 logo.

Font and Colors

Gap Emblem

The corporation’s trademark is the embodiment of minimalism. It reflects the very essence of Gap since it contains only the name of the store chain without unnecessary decorative elements.

Gap Symbol

The font used in the logo is generally similar to Spire Regular by Ann Pomeroy. It is an adapted version, as the designers worked with serifs and stroke weight.

The color palette is as minimalist as the logo’s structure. If previously, before 2016, there was a large dark blue square behind the inscription, now the background is white. The word “GAP”, on the other hand, is black.

Gap color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the Gap logo mean?

The logo with the inscription “GAP” represents the brand name, which is deciphered as “generation gap.”

Why did Gap change its logo?

Gap changed its logo because it considered its branding outdated. It wanted something new.

When did Gap change its logo?

The last update of the Gap logo occurred on January 1, 2016.

Who developed the unsuccessful Gap logo?

The unsuccessful Gap logo was developed by the New York creative agency Laird & Partners.