New Balance Logo

New Balance LogoNew Balance Logo PNG

Harmony and balance are the main commandments of the emblem. The New Balance logo is balanced because it is moderate in all aspects. One half is complete, the other is fragmentary, and together, they form a harmonious unity. This demonstrates the brand’s ability to adapt to the world of fashion perfectly.

New Balance: Brand overview

Founder:William J. Riley
Boston, Massachusetts, U.S.
New Balance is a legendary brand owned by New Balance Athletics, Inc. It was founded in 1906 by William J. Riley in Boston, Massachusetts. It now specializes in the production of sportswear and sneakers of all types. Furthermore, each line has its own individual logo derived from the main one. And it can be said that it is iconic, effective, and simple – an exemplary trademark that helps in selling.

Meaning and History

New Balance Logo History

The brand’s emblem seems timeless, as does the athletic footwear it represents. Moreover, the logo has maintained its basic structure, shape, and appearance for almost half a century. The brand itself dates back to 1906 when it was first named the New Balance Arch Support Company. The basis of the footwear design is the technology of flexible arch support, which guarantees comfort and balance while running in such shoes. This was first conveyed in the company’s name and then in its symbolism.

What is New Balance?

New Balance produces sportswear and sneakers. In 2015, the company debuted in the global football equipment market. Its factories are located in the United Kingdom and the USA.

1972 – 2006

New Balance Logo 1972-2006

Until 1972, the trademark did not have a permanent logo; it came into use much later. The graphic part includes an abbreviation – a shortening of the company’s name, New Balance. Terry Heckler designed the logo.

The designer based it on dynamics, embodied in the form of 12-speed signs applied to the letter “N.” Black and white stripes alternate with each other, creating stylish interlacing in the form of slits. The “B” does not have this. It consists of a solid black marker. Both letters are in uppercase and tilted to the right, conveying movement and running.

Half of the text contains the phrase “New Balance,” which only includes lowercase letters. They are smooth, streamlined, and strict, without serifs. The inscription is positioned in a single line under the graphic element.

2006 – 2008

New Balance Logo 2006-2008

In 2006, the company underwent a minor redesign. As a result, the emblem received fewer speed signs (reduced from twelve to six) and a rich red color. This introduced an emphasis on energy, brightness, and emotional and physical surge provided by this brand’s specialized sneakers.

2008 – today

New Balance Logo 2008-present

In this period’s version, the number of marks changed again – now there were four. The color also changed: the logo acquired a scarlet hue, close to light raspberry. Otherwise, everything remained the same as in the initial variation.

New Balance: Interesting Facts

New Balance is a shoe company that started in 1906 because William J. Riley wanted to make shoes that were comfy and good for your feet, like how chickens walk around comfortably.

  1. Starting with Feet: It all began with making things that make your feet feel good, like special supports, before they even made shoes.
  2. Special Running Shoes: In 1960, they made the “Trackster,” the first running shoe that came in different widths to fit everyone’s feet just right.
  3. Made in the USA and UK: New Balance makes many of its shoes in the United States and the United Kingdom, which is rare since most companies make them in other countries.
  4. All About Quality: They focus on making high-quality shoes and don’t pay famous people to say they like them. They believe the shoes speak for themselves.
  5. Cool Shoe Tech: They’ve developed neat shoe technology that makes running and walking super comfortable.
  6. Helping Others: New Balance is still run by its owners, who like to help in the community, especially with activities that keep kids moving and healthy.
  7. Supporting Athletes: Even though they don’t go for big celebrity ads, they support sports people and teams to help get their shoes out there.
  8. Thinking Globally, Acting Locally: As they’ve grown to sell shoes worldwide, they try to make sure they’re making things that local people will like and use.
  9. More Than Shoes: Besides running shoes, New Balance also makes clothes and accessories for all sports and everyday life.

New Balance stands out because it cares about making great shoes, supporting local jobs, and helping communities. It’s also always thinking of new ways to improve shoes for everyone.

Font and Colors

New Balance Emblem

The symbolism of the brand name is very simple: there are no superfluous elements. The visual series is constructed in such a way that it becomes an integral informational and marketing tool.

The original version was developed by Terry Heckler, a talented artist-designer and the author of such famous brands as Starbucks, Rainier Beer, K2, Cinnabon, Panera Bread, and others. Moreover, with letters and lines, he managed to convey the most important information: purposeful forward movement and balance achieved through the latest technologies. The logo is formed by the tilt of the abbreviation and special signs – the so-called speed tracks, which have reduced over time.

New Balance Symbol

The font used in the logo resembles ITC Avant Garde Gothic Demibold. Its creator was Herb Lubalin, who developed the font for Avant Garde magazine.

The color palette of New Balance has changed with each brand redesign but always consisted of one palette – a combination of white, red, and black colors. The debut version was monochromatic; the modern one is more varied and consists of both black and white and red and white colors.

New Balance color codes

Alizarin CrimsonHex color:#e21836
RGB:226 24 54
CMYK:0 89 76 11
Pantone:PMS 185 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C


What does the New Balance logo mean?

The “NB” monogram, intersected by numerous lines, represents the New Balance brand and symbolizes high speed. The letters are tilted to the right to create a sense of forward movement, and the speed lines add energy to them.

How do I know if my New Balance is fake?

You can recognize a counterfeit by the incorrect logo on the box, insole, and heel of the sole. The information on the labels under the shoe’s tongue and on the packaging should match, including the barcode number.

Does Adidas own New Balance?

New Balance is privately owned and does not belong to Adidas.

Who created the New Balance logo?

Commercial designer Terry Heckler created the very first version of the logo in 1972. Since then, the design has changed several times, but other specialists have worked on it.