Levis Logo PNG
Levis gained fame and memorability thanks to its logo, founded at the end of the 19th century. Today, denim overalls have become branded youth clothing with a unique, recognizable identity, immortalizing the creator’s name.
Levis: Brand overview
| Founded: | May 1, 1853 |
| Founder: | Levi Strauss |
| Headquarters: | San Francisco, California, U.S. |
| Website: | levistrauss.com |
Meaning and History
Over the brand’s existence, it has changed nine logos, the first of which arose in the year of its foundation.
What is Levis?
It is the brand name under which Levi Strauss & Co. releases denim clothing. The company that owns it appeared in 1853. Initially, it sold denim pants to gold miners. Then, they were bought by railroad workers, lumberjacks, and cowboys. In the 1950s, jeans were worn by representatives of subcultures, and only then did they enter everyday wardrobe.
1853 – 1892
The debut version was simple and contained only the owner’s first and last name. It is written in a narrow rectangle, complemented by the logogram “&” and the letter “C,” denoting the word “company.”
1892 – 1925
This period required a redesign of the emblem, as a unique development appeared in the range that became legendary. These are blue jeans with rivets. Their authors were Jacob Davis and Levi Strauss. To advertise the product and generate demand for it, they decided to assure customers that these were incredibly sturdy pants convincingly.
However, many in the Wild West were illiterate or did not know English. Ultimately, the business owner used a drawing. Thus, the innovator company acquired the picture logo, The Two Horse Brand. It depicts two horses pulling jeans in different directions, surrounded by many explanatory inscriptions. The logo’s color palette is monochrome, mainly emphasizing the product’s durability.
1925 – 1929
Logo logo Levi Strauss co
In 1925, blue jeans were already in high demand, so the explanation in the form of a picture was superfluous. As a result, the entrepreneur changed the logo. There was a label that could be used to label any product. It had a name written in red letters on a light-colored background.
1929 – 1943
This period is legendary in the history of the logo, as the era of the company’s abbreviated name began, formed from the founder’s name. It became the word “Levi’s.”
1943 – 1949
During this period, the emblem received a wide base, dark letters, and the inscription “America’s finest overall.” The phrase is in capital letters and located below.
1949 – 1954
After World War II, the emblem changed color, placing white letters on a red-orange background.
1954 – 1969
This is one of the iconic periods: it was then that the label acquired the brand’s signature red color. In addition to the company’s short name, the label featured the phrase “Vintage clothing,” written in a simple sans-serif font.
1969 – 2003
In 1968, the original form of the logo came into use – in the form of spread bat wings. It features the manufacturer’s name. The letters are elongated, in upper case, except for “e,” which is made lowercase.
2003 – today
The changes made during this period are minimal. The developers intensified the color to dark red and reduced the height of the letters.
In 2011, the designers at the agency Turner Duckworth revised some logo details and adapted them to modernity. They “cropped” the brand symbol for better identification, as there was not enough space on the label. Thanks to this, the logo’s recognizable shape, consisting of bat wings and text, was preserved. However, visual changes compared to the 2003 Levis logo are virtually unnoticeable.
Levis: Interesting Facts
Levi’s is a famous American brand that makes denim jeans. It started way back during the California Gold Rush.
- How It Began: In 1853, Levi Strauss, who came from Bavaria, started the company in San Francisco. Levi’s made the first blue jeans in 1873 with a cool idea: using copper rivets to strengthen them.
- Famous Jeans: The 501® jeans, first produced in the 1890s, are famous. They’re known for being sturdy and having a button fly.
- World War II: Levi’s made clothes for the American military during the war. They had to change the design because there wasn’t enough fabric, and those changes stuck around.
- A Part of Culture: People of all kinds, from movie stars to musicians, have worn Levi’s. In the 1950s and 1960s, they symbolized cool and rebellion.
- Eco-Friendly: Levi’s works hard to be good to the planet. They use less water to make their jeans and have a program to recycle old jeans.
- More Than Jeans: Besides jeans, Levi’s also makes jackets, shirts, and accessories, and there are many different styles.
- Around the World: Levi’s is available in over 110 countries and maintains that classic American vibe.
- On the Stock Market: Levi’s went public in 2019, meaning people can buy shares in the company on the New York Stock Exchange.
- Helping Out: Levi’s gets involved in important issues, like ensuring workers are treated well, supporting LGBTQ+ rights, and promoting gun safety.
- Their Museum: In San Francisco, Levi’s has a collection of old clothes, ads, and other cool stuff from the 1870s. This shows their history and influence in fashion.
Levi’s isn’t just about making jeans; it’s about innovation, helping the environment, and impacting culture worldwide.
Font and Colors
All the company’s trademarks bear its name, formed from Levi Strauss’s surname. Thus, they immortalize the name of the entrepreneur who created the fashion brand in 1853. The inscription is placed on the background of a trapezoidal figure with an uneven base; the lower part has two arc-shaped recessions. Until 1969, the word “LEVI’S” was placed inside various shapes and sizes of rectangles. The exception is the period from 1892 to 1925 when a complex multi-component emblem existed.
The logo is written in the URW Linear Wide Ultra Bold font, a stylized geometric sans-serif font created by Albert-Jan Pool. The color palette includes a dark shade of red. Lighter tones, closer to orange, were used in the past. The primary color is complemented by white: it serves as a general background and contrasts with the word “LEVI’S” inside the bright geometric figure.
FAQ
What is the Levi’s logo?
The current Levi’s logo features the brand name. It’s written in white letters inside a red polygon resembling an inverted trapezoid with two semicircular notches at the bottom. It’s a recognizable visual identification element with no hidden meanings.
What is the name of the Levis logo?
The Levis logo is called Batwing because it has a similar shape. Visually, it can be divided into two symmetrical parts with side angles (top and bottom). The semicircular notches resemble a bat’s wing.
Why is the Levis logo red?
In the mid-1930s, competitors began counterfeiting Levi’s jeans. Hence, the manufacturer had to decorate the seam of the back pocket with a small red label so customers could distinguish the original from the copy. Subsequently, this color was transferred to the logo, although the shade changed as the brand evolved.