Barbour Logo PNG
The Barbour logo embodies a unique English style associated with warm and functional items, perfect for harsh weather conditions. This emblem reflects the brand as an ambassador of a certain lifestyle and key values the company promotes. Its ruggedness characterizes the logo, emphasizing that most products are designed for confident, strong individuals who value reliability and quality in every detail. Barbour is the choice for those who seek comfort and protection while staying true to tradition and style.
Barbour: Brand overview
The story of the Barbour brand began in 1894 when John Barbour founded J. Barbour & Sons in the northeastern English port town of South Shields. Initially, the company focused on producing waterproof clothing for fishermen, dockworkers, and sailors who braved the harsh weather of the North Sea.
John Barbour noticed the popularity of oilcloth, a waterproof material favored by sailors, and realized he could use it to create his garments. He began manufacturing jackets and raincoats, quickly gaining a reputation for their durability and water resistance.
1908, the company launched its first catalog, featuring riding suits, raincoats, jackets, and other outdoor apparel. This move helped expand the company’s customer base beyond the port industry into the broader market.
During World War I, the company solidified its reputation for reliability and quality by producing raincoats for British soldiers. In the 1930s, the now-iconic waxed jacket was originally designed for motorcyclists but was soon adopted by farmers, hunters, and outdoor enthusiasts.
Once again, during World War II, the company supplied waterproof gear to the British military, including the Royal Navy submariners.
In the 1950s, the company began expanding internationally, exporting products to other countries. During this time, it received the first of its three Royal Warrants, officially becoming a supplier to the British Royal Family.
The brand experienced substantial growth during the 1960s and 1970s. While maintaining its signature quality and style, the product range was expanded to include more casual clothing. Waxed jackets became especially popular among British nobility and outdoor enthusiasts.
The 1980s saw a surge in the brand’s popularity in the countryside and the city. These waxed jackets became a staple of British fashion. During this period, the company began collaborating with designers to modernize its image and attract a younger audience.
The 1990s brought new opportunities and challenges. The brand expanded its offerings to include new lines of clothing and accessories. In 1999, it took a major step by opening its first retail store in London.
Throughout the 2000s, the company stayed true to its signature style while adapting to evolving fashion trends. Collaborations with well-known designers helped attract a new generation of customers.
During the 2010s, the business continued to grow and innovate. It strengthened its online presence, focusing on social media marketing and e-commerce, and expanded its global reach by opening stores in major cities worldwide. In 2014, to mark its 120th anniversary, the brand launched a special commemorative collection.
By 2020, the company had firmly established itself as a leading sports and lifestyle brand in the UK. It continued investing in product development and technology while maintaining a commitment to quality and durability.
From 2021 to 2023, the company continued to adapt to the evolving market, emphasizing digital initiatives and sustainable practices. It also expanded its apparel lines to include more urban and contemporary styles while maintaining its classic collections.
From 1894 to 2023, the brand has grown from a small family business into a globally recognized name. Despite changes in the fashion industry and consumer preferences, it has stayed true to its identity, continuing to represent British style and excellence.
Meaning and History
What is Barbour?
This renowned British company specializes in luxury and lifestyle products and is famous for its classic waxed cotton coats and outdoor leisurewear. The brand has a long history, is deeply connected to British country life, and has become a symbol of durability, functionality, and classic design. The company offers many products for men, women, and children, including shirts, accessories, knitwear, and coats. Handcrafted in England, the iconic Barbour waxed jackets are committed to quality and heritage. Over time, the brand has evolved from producing functional outdoor clothing into a leading fashion house, collaborating with designers and appealing to rural and urban consumers. Despite its British roots, the brand has become global and popular among outdoor enthusiasts, celebrities, and royal family members.
1894 – today
The Barbour logo reflects a rich history and strong connection to traditions. It is designed in a strict, classic style with large, bold letters, highlighting the reliability and durability of the products. The brand’s name comes from its founder, John Barbour, who established the company in 1894 in South Shields, northeast England. The company began by producing waxed jackets for fishermen and sailors to protect them from harsh weather conditions, and this focus on protection and practicality remains an important part of the brand.
The current emblem color is dark green, which is closely associated with nature and outdoor activities. This shade refers to country life, hunting, fishing, and farming, significant elements of the brand’s history. The products are perfect for severe weather conditions, and the green color symbolizes the connection to forests, fields, and open spaces where people wear the brand’s clothing. Waxed cotton jackets with storm collars, hoods, and waterproof pockets have become signature items, providing reliable protection against moisture and dampness.
The logo remains minimalist, without unnecessary decorative elements, emphasizing the brand’s honesty and simplicity. However, in some versions, the visual mark includes a crown or crest, indicating that the company is an official clothing supplier for the British royal family. This status, confirmed by three Royal Warrants, highlights the brand’s prestige.
The brand has long been associated with quality and durability, reflected in the logo’s restrained and confident style. This image conveys the spirit of a brand focused on people leading an active outdoor lifestyle, regardless of the weather conditions.
