Chrome Hearts Logo PNG
American fashion brand has chosen a Chrome Hearts logo in the Medieval Gothic style. Old English letters, a sacred circle, a wide ribbon with curls at the ends, and a flower shaped like a heraldic cross all show this style. Such elements add mystery and make the brand sensitive to mysticism.
Chrome Hearts: Brand overview
Chrome Hearts is a luxury fashion house from the United States. It produces various items made of gold, diamonds, and silver. Its range includes jewelry, eyewear, perfumes, clothing, and furniture. The management focuses on the Stark family – Richard and his wife, Lynn. The production site is located in Los Angeles, employing about a thousand workers. The brand’s administration does not disclose information about the brand, maintaining an atmosphere of mystery. The history of Chrome Hearts began in 1988 in Los Angeles when motorcyclist and designer Richard Stark, his wife Laurie Lynn Stark, and friend John Bowman established the brand, initially creating leather goods inspired by biker culture. From a small garage workshop producing meticulously handcrafted leather and silver accessories, Chrome Hearts quickly gained attention after designing a leather jacket for Cindy Crawford, earning recognition from the CFDA. Following Bowman’s departure, the Starks expanded the brand’s signature silver jewelry and opened flagship stores globally, beginning with New York and later Tokyo, attracting international acclaim. Over the following decades, Chrome Hearts collaborated with iconic musicians like Eric Clapton, ventured into eyewear and fragrances, and partnered with brands such as Comme des Garçons, Off-White, and with celebrities like Bella Hadid and The Weeknd. By introducing home decor and expanding online, the family-run brand—led by the Starks and their daughter Jesse Jo—has continued its dedication to handcrafted luxury, exclusivity, and a uniquely Gothic-inspired aesthetic, establishing flagship stores in major fashion capitals worldwide.
Meaning and History
It all started with leather. John Bowman and Richard Stark founded their small business in a garage, where they decided to produce jackets because one was a manufacturer of leather products, and the other was selling high-grade rawhide. Then, Leonard Kamhout, a master jeweler, joined them. However, their partnership did not withstand the test of time, and in 1994, the entrepreneurs fell out. Two of them left the company, and it was handed over to the Stark family.
The concept of the fashion brand is mystery and veiledness. Therefore, the owners provide little information about it, do not engage in e-commerce, release no more than two collections yearly, and maintain a huge Hollywood base spanning three blocks. Richard Stark came up with the name for the trademark when they were creating a costume for Chopper Chicks in Zombietown. He suggested taking the movie’s working title as a sign that this was their first high-level order. Since then, it has always been present in the logo, either in a full circular design or semi-circular, arch-like form.
What is Chrome Hearts?
Chrome Hearts is an authentic fashion brand from the USA. It is a luxury brand and offers clothing, perfumes, eyewear, jewelry, furniture, and leather goods. It has existed since 1988. Its founders are John Bowman, Leonard Kamhout, and Richard Stark. The current owner is the Stark family. The production site is located in Los Angeles, Hollywood.
The emblem of the mysterious brand features no less mysterious elements by the concept of mystery. A circle, divided in the lower part, serves as the basis. This is a wide ribbon, mirrored and twisted at the bottom, so the right side is identical to the left. The trademark name is distributed throughout the circle’s perimeter, but the letters look like cabalistic symbols rather than alphabet characters. This was made possible by using Old English glyphs, which perfectly fit into the Gothic style, mystique, and luxury fashion.
The central place is reserved for a decorative cross, which resembles a trefoil cross or the cross of the Templars. It consists of four cult elements – heraldic fleurs-de-lis. Arranged in a certain way, they form an unusual figure with a round center. Thanks to it, the drawing is perceived as a flower, not a religious attribute. There is also a simplified emblem version – with an arc-shaped ribbon, without the classic fleur-de-lys. It features only the Gothic-style inscription “Chrome Hearts.” It also resonates with rocker and biker styles because Richard Stark is a long-time motorcycle enthusiast.
This fashion house has used crosses and horseshoes with “mystical” inscriptions (bearing the brand name) since the late ’80s. But recently, they faced plagiarism: The Kooples & Guess brand began to use a similar element, so Chrome Hearts filed a lawsuit against them.
Font and Colors
The Chrome Hearts logo features a distinctive and expressive typeface reminiscent of traditional Gothic script. Its lines are sharp and slender, adorned with decorative flourishes and pointed letter endings. The Old English–inspired styling evokes a sense of antiquity and rebellious spirit. Comparable fonts include Cloister Black Light and Old English Five, though Chrome Hearts’ custom lettering remains unique and instantly recognizable.
The logo’s design accurately reflects the brand’s identity, blending elements of high fashion with rock-and-roll aesthetics. The color scheme is traditionally monochrome—black and white—aligning with the brand’s overall style. This contrast preserves visual impact without relying on additional colors, supporting the label’s premium status and emphasizing its distinct character.