Loreal Logo

Loreal Logo PNG

Modern, simple, and minimalistic, the Loreal logo has deep symbolism. The elegant font reflects the presence of balance, a subtle sense of style, true beauty, naturalness, and purity, and the characteristics of a cosmetic brand and its products.

Meaning and History

The career take-off of the company began with the discovery of the young chemist Eugene Schuller. He suggested that Parisian hairdressers dye their hair with a means of their scientific development – a unique dye called Aureale. Thus, from the very first steps, the company moved in an innovative direction.

The L’Oreal logo is not an image or symbol, but merely a verbal sign. That is why its appearance and writing method are extremely important for maintaining the visual identification of a trademark. All letters in the company name are in upper case, but are given in two versions: in one case it is larger than “L,” in the other – “O.” There is an option made in small characters. Thus, by varying their size, designers were able to stay within the framework of grammatical rules and emphasize the brand’s individuality.

In 1973, the cosmetic brand had a slogan reflected in some versions of the company logo. The phrase “Because I’m worth it” was suggested by 23-year-old editor Ilon Specht from McCann Erickson. She significantly increased the popularity of the company and attracted a large number of customers.

What is Loreal?

This is a French company that produces cosmetics and perfumes. It was founded in 1909 by pharmacist Eugène Paul Louis Schueller, who developed his hair dye formula. Later, the range expanded because the organization conducted continuous research in the field of beauty. The headquarters of Loreal is located in the commune of Clichy near the city of Paris.

1909 – 1910

In the original logo, the word “L’Oreal” is located in a brown oval and is made in beige letters that resemble the color of powder or foundation. The first “L” is made tiny and inconspicuous. The inscription is evenly distributed throughout the space of the ellipse.

1910 – 1911

A year after its founding, Loreal began using a simple black lettering logo on a white background. It was the word “L’ORÉAL” in capital letters. It looked unusual thanks to the contrasting geometric font with thin serifs. The most non-standard was “R,” which went down beyond the line with the right leg.

1911 – 1914

After the redesign, the font changed. The letters have become more rounded and bold. At the same time, their edges were blurred, including due to rounded corners. The designers shortened the protruding “R” leg to align the lettering horizontally.

1914 – 1962

In 1914, the Loreal logo changed again. Having retained the general concept (black inscription on a white background), the developers changed the contrasting serif font to a bold sans-serif font. At the same time, they shortened the accent mark above the “É” and the apostrophe after the “L,” making them into small beveled trapezoids. But the main highlight was the “O,” which turned into a large, perfectly round ring.

1962 – today

The font selected for the updated wordmark is simple, legible, and expressive. It has no serifs, and the letter “O” is larger than the others, although they are all uppercase. The primary color is traditionally black; the background is white.

Font and Colors

Thanks to laconicism, brand symbolism is not only recognizable but also universal: it is suitable for both advertising and commercial purposes. The emblem looks equally good in the role of a label on manufactured products and corporate printing on official documents. Also, the logo is often supplemented with the words “Professionnel” or “Paris.” The first is located at the bottom, the second – in the center below or on the leg of the last letter, “L.”

The color scheme is a classic combination of light and dark. The corporate version has black as the background, while the official label is white and looks like a film negative. However, a reverse arrangement is also acceptable. This elegant combination symbolizes an innate sense of style, as well as purity (white) and mystery (black). It should be noted that the logo can be made in another palette, based on a specific adaptation. But most often, it is dark crimson and shades of golden, sometimes with a 3D effect.

At the dawn of its career, the perfume and cosmetics company used a logo with a unique hand-drawn font, consisting of large letters of various sizes. The largest was the central symbols; the smallest was the extreme ones. The sleek grotesque Sans Serif font makes the modern version. The color is discreet, monochrome, and represents black letters on a white background.

Loreal color codes

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