Osiris Logo PNG
The Osiris Shoes logo uniquely represents the brand’s philosophy, embodying reliability and confidence in the future. Clear lines and precise graphics convey absolute stability, while the identity stands out with its monochrome and classic tone. The brand’s main idea — creating maximum comfort in each collection — is creatively encapsulated in the visual symbol.
The accents are placed uniquely and thoughtfully: there is a balance among all elements rather than a divided individuality. The emblem is perceived as a unity of design and text, forming a cohesive blend of key concepts. The restrained color scheme is one of its main advantages, as the company places high importance on quality, maintaining the uniqueness of each element.
Osiris Shoes: Brand overview
Osiris Shoes was founded in San Diego, California, in 1996 by Tony Chen, Doug Waxman, and Brian Reid. These three young entrepreneurs were influenced by street and skateboarding culture, which shaped the direction of their business.
The name “Osiris” was not chosen by chance. It was inspired by the Egyptian god Osiris, symbolizing rebirth and new beginnings. This reflected the founders’ desire to create something fresh and innovative in the skateboarding shoe market.
The initial models were designed specifically with skateboarders’ needs in mind. The shoes needed to be durable, provide a strong grip on the board, and look stylish. The brand quickly gained popularity among skaters thanks to its high-quality products and creative designs.
In 1998, the company introduced the D3 model, a breakthrough in the industry. With its chunky design and distinctive look, the D3 was a bold departure from the traditional skate shoes of the time. It made a statement in design while offering excellent support and protection for skaters.
The success of the D3 propelled the brand to the top of the skate shoe market. In the early 2000s, the company expanded its range by introducing new models and experimenting with designs. The business further solidified its reputation by sponsoring professional skateboarders, enhancing its credibility in the skate scene.
In 2001, the brand began producing apparel and accessories, broadening its product line. This allowed the company to offer a complete range of street-style and skateboarding gear.
By the mid-2000s, the company’s appeal extended beyond skateboarding. The brand gained popularity among street fashion enthusiasts and figures in hip-hop culture. This wider appeal led to significant revenue growth and expansion of its distribution network.
2006, the company celebrated its 10th anniversary with a special collection featuring new designs and re-releases of popular models from previous years.
The year 2008 marked a period of international growth. The company expanded its presence in European and Asian markets by partnering with local retailers and opening new distribution channels.
In 2010, the brand launched a women’s shoe line to cater to the growing number of women interested in street sports and skateboarding. This collection blended a more feminine aesthetic with the functionality of skate shoes. In 2012, a revamped version of the original D3, the D3 2001, was released, using modern materials and technology while maintaining the iconic silhouette.
In 2014, the company focused on enhancing its online presence. The brand revamped its website, launched an online store, and increased its activity on social media to connect better with a younger audience.
By 2016, the business was celebrating its 20th anniversary with a global presence in over 70 countries. To mark the occasion, a special collection inspired by its best-selling models was released.
2018, the company faced challenges due to market changes and increased competition. To adapt to the shifting landscape, the business began restructuring.
The years 2020 and 2021 were transitional. The brand focused on returning to its skateboarding roots while attracting a new customer base. The company revamped its branding and marketing strategies, emphasizing its connection to street culture and authenticity.
As of 2023, the business remains a significant player in street fashion and skateboarding shoe markets. In addition to producing high-quality skateboarding shoes, the company continues to expand into casual footwear and street fashion while staying true to its origins.
This company’s story is one of a brand that has become a staple in both streetwear and skateboarding culture. The business has faced its ups and downs, from a small startup in San Diego to a globally recognized name. Still, it has never strayed from its core mission of creating stylish, innovative footwear for active, street-driven lifestyles.
Meaning and History
What is Osiris Shoes?
This is a vibrant street shoe brand that emerged from the very heart of the skateboarding community. The brand quickly became an important part of the skatepark world and urban fashion thanks to its bold, chunky styles. Its distinctive feature combines bold aesthetics and utilitarian durability, making it stand out among traditional sneakers. Bright color schemes and textured details catch attention, and the brand’s ability to withstand the tough conditions of extreme sports while making a fashion statement has earned it iconic status among skaters, BMX riders, and fans of alternative sports. The brand’s unique aesthetic has also gained popularity in hip-hop and the alternative music scene, solidifying its position in youth subcultures.
1996 – 2005
Initially, the logo was presented as two independent elements. This created the impression that the visual sign was divided into two parts — left and right, resembling two continents. Geometric shapes and a design dominated the left side, while the right featured a text block with the company name.
The black square is a shape known and popular worldwide. However, this element was created in a unique style for the Osiris Shoes brand. It evoked an association with art, suggesting that the skateboarding shoe manufacturer focuses on each pair, transforming their products into true masterpieces.
In the center of the square lies the brand’s unique symbol, crafted in an opposite tone. The white color contrasts perfectly with the background, giving the image an unusual shape. In the center of the square, two circles are visible, one smaller than the other. The smaller circle is brought to the forefront, eclipsing the figure in the background. The shadow around the circles creates the illusion of an eye, giving the logo a unique dynamic and an effect of observation, as though the “eye” is watching anyone closely studying the identity.
On the right side is the word “Osiris.” Its distinct feature is that the letters are connected, forming a single text, except for “I,” which stands alone. This embodies the unity of quality and comfort, combining tradition and innovation in skateboarding shoe production. The meaning of the identity is simple and easily perceived, creating a cohesive and understandable image.
2005 – today
In 2005, the brand’s identity transformed into a stylish and expressive emblem, combining the best contemporary trends in graphics and design. The logo’s conceptual meaning and associative perception remained unchanged, but its appearance became more concise and straightforward, losing a touch of its former mystery.
The familiar “eye,” now enlarged, took the central place in the logo, making it more distinct and drawing primary attention. This element is perceived as a design with clarity and beauty, highlighting its importance and significance. It is key in making the Osiris Shoes logo easily recognizable and memorable.
The brand name is rendered in large capital letters, with each letter perceived as an independent identity element. The text is crafted to maintain perfect harmony and proportionality between the word and the image. Against a white background, the dark letters stand out boldly, creating an original and memorable brand image.