Dockers Logo

Dockers LogoDockers Logo PNG

The brand with the Dockers logo has many models of various clothes for men. The emblem indicates the special style of the brand and exact correspondence to measurements and sizes. Therefore, fashionable things are suitable for both work and leisure.

The image of a sailboat in the logo is an allusion to the maritime tradition and history associated with wearing Dockers pants as a comfortable and practical garment for sailors. Therefore, the Dockers logo symbolizes convenience, comfort, and freedom of movement, which are important characteristics of the brand’s products.

Dockers: Brand overview

Founder:Levi Strauss & Co.
San Francisco, California, U.S.
Dockers is an American apparel and footwear brand founded in 1986. It produces business and casual clothing for men. It belongs to the old company Levi Strauss & Co., which has existed since 1853.

Meaning and History

Dockers Logo History

Dockers’ debut emblem appeared simultaneously with the first collection. The khaki work trousers were adorned with the original wing and anchor label. New York artist Milton Glaser created the stencil for the drawing, one of the famous “I Love NY” rebus lettering authors.

The nautical motifs were meant to highlight the heritage of the West Coast. At the same time, they fit perfectly into the style because the clothes resembled dockers’ uniforms, port movers from the UK. This logo has been in use for 14 years. In 2000, the designers simplified it, leaving the anchor with four stripes and the brand name. The new trademark lasted almost 18 years.

In 2018, Levi Strauss & Co. announced the return of the legendary 1986 Dockers emblem. This is how a modernized version of the first label appeared on clothing, shoes, and accessories. She also adorned the packaging, marketing materials, and outlets of the manufacturer.

What is Dockers?

Dockers is an American brand of Levi Strauss & Co., founded in 1986. He specializes in denim clothing. At first, he focused on the men’s line, and a year after the opening, he introduced the women’s series. In 1993, the brand went beyond the country’s borders and began “expansion” in Europe. Its head office is located in San Francisco, California.

before 2005

Dockers Logo before 2005

The brand name is written in a straight uppercase, sans-serif font in the old Dockers logo. The solid letters inspire the confidence that underlies the brand concept. The font is similar to Craft Gothic Bold Extended from FontSite Inc. – the only difference is the “K,” which consists of a vertical line and an angle bracket. The anchor depicted at the bottom reflects a connection to the sea because the company makes clothing similar to the uniforms of port workers. In addition, the anchor symbolizes reliability, stability, and safety. All elements are white and are inside a dark blue rectangle. This color scheme refers to the nautical theme and, at the same time, gives the logo a classic and stylish look.

2005 – 2018

Dockers Logo 2005-2018

In this version, the “K” has a more familiar structure and looks similar to the letters in the Craft Gothic Bold Extended font from FontSite Inc. The anchor is separated by the four short horizontal stripes that are to the right and left of it. These lines are associated with traditional nautical apparel – striped vests. The black pattern and lettering are on a blank white background.

2018 – today

Dockers Logo

In 2018, Dockers updated its logo by adding two stylized wings with feathers of different lengths to the anchor. This was done to emphasize its connection to travel and freedom. The wings, in this case, symbolize height and spaciousness, which reflects the philosophy of the brand – creating clothes for people who love adventure.

Now the anchor is wrapped with a long and thin rope, and at the bottom is a curved ribbon with the inscription “LS&CO.” That’s the acronym for Levi Strauss & Co. – the owner of Dockers. As for the brand’s name, it is located above the anchor and curved in the shape of an arch. It uses a stencil typeface that mimics the style of industrial markings. This design was chosen to show the brand’s connection to port workers and emphasize its modern and versatile nature.

Dockers: Interesting Facts

Dockers, launched in 1986 by Levi Strauss & Co., is known for its versatile and durable khaki pants, reshaping casual business wear and pushing the “business casual” dress code into popularity.

  1. Start and Goal: Dockers filled the gap between formal work clothes and casual weekend outfits, aiming at men who wanted comfort and style.
  2. Business Casual Boom: Dockers made business casual wear popular in the U.S. in the early ’90s. They sent guides on casual business wear to HR departments, changing how people dressed for work.
  3. Design Innovations: The brand introduced pants with wrinkle, stain, and permanent crease resistance, meeting the demands of stylish, busy people.
  4. Going Global: Starting with a focus on the U.S., Dockers has expanded worldwide, becoming a well-known name in casual menswear.
  5. For Women Too: Dockers also offers women’s wear, providing the same comfort and style to women looking for versatile clothing.
  6. Eco-Friendly Efforts: Following Levi Strauss & Co.’s lead, Dockers works on reducing its environmental footprint by using water-saving methods and sustainable materials.
  7. Cultural Footprint: Dockers have been featured in movies, TV shows, and books, influencing popular culture and the business casual movement, making it a topic in business and sociology discussions.
  8. Giving Back: The brand supports community projects and disaster relief, showing its dedication to social responsibility.
  9. Marketing Creativity: Dockers stays relevant with innovative online campaigns, partnerships, and social media, keeping the brand in tune with the digital age.
  10. The “Dockers Man”: Their ads often feature the “Dockers Man,” a symbol of the modern, adaptable, and confident male, helping the brand connect deeply with its audience.

Dockers have significantly influenced how people dress for work, championing the business casual style. Its focus on style, comfort, and innovation keeps it relevant for professionals worldwide.

Font and Colors

Dockers Emblem

The brand’s logo still adorns the anchor and wings proposed by Milton Glaser at the very beginning of the brand’s career. He developed the basis in the form of a stencil: an anchor entwined with a rope and stepped wings with four feathers on each side. Below is a wide bar with teeth showing the year the company was founded. On the right is a large inscription – the name of the fashion house. It is in upper case letters, which are similar in style to the signs on shipping containers. By design, such an emblem is as close as possible to the clothing produced for British dockers’ special uniforms.

Dockers Symbol

In its logo, the company management used a typeface that exactly resembles stencil lettering. This is indicated by the smoothness of the letters, the simple style, and the broken lines. As a result, the word “Dockers” looks like a combination of separate fragments. The color palette is monochrome, which includes white (background) and black (key elements).

Dockers color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What does the Docker logo mean?

The rope-wrapped anchor and double-sided wings signify the West Coast heritage of the parent company, Levi Strauss & Co. Her mention is presented below, on a separate tape – in the form of the abbreviation LS & CO. The brand name is at the top. The winged anchor has graced the brand’s staple, British dockers’ rough clothing, from the very beginning.

Why is the Docker logo a whale?

The Docker logo features a whale because it was selected in a competition run by Dotcloud for 99Designs. Most participants suggested this image, so he won among cranes, giraffes, and acorns. The water inhabitant accurately conveys the company’s main concept – delivery, automation, loading and unloading, and warehousing of cargo containers.

What is the font of the Dockers logo?

The Dockers trademark logo uses the Stencil font. They made the name of the company. It resembles an inscription translated through a stencil, usually used to mark containerized cargo in ports. This design matches the style of the proposed clothing – rough denim.