Dockers Logo

Dockers Logo PNG

The brand with the Dockers logo has many models of various clothes for men. The emblem indicates the special style of the brand and exact correspondence to measurements and sizes. Therefore, fashionable things are suitable for both work and leisure.

The image of a sailboat in the logo is an allusion to the maritime tradition and history associated with wearing Dockers pants as a comfortable and practical garment for sailors. Therefore, the Dockers logo symbolizes convenience, comfort, and freedom of movement, which are important characteristics of the brand’s products.

Meaning and History

Dockers’ debut emblem appeared simultaneously with the first collection. The khaki work trousers were adorned with the original wing and anchor label. New York artist Milton Glaser created the stencil for the drawing, one of the famous “I Love NY” rebus lettering authors.

The nautical motifs were meant to highlight the heritage of the West Coast. At the same time, they fit perfectly into the style because the clothes resembled dockers’ uniforms, port movers from the UK. This logo has been in use for 14 years. In 2000, the designers simplified it, leaving the anchor with four stripes and the brand name. The new trademark lasted almost 18 years.

In 2018, Levi Strauss & Co. announced the return of the legendary 1986 Dockers emblem. This is how a modernized version of the first label appeared on clothing, shoes, and accessories. She also adorned the packaging, marketing materials, and outlets of the manufacturer.

What is Dockers?

Dockers is an American brand of Levi Strauss & Co., founded in 1986. He specializes in denim clothing. At first, he focused on the men’s line, and a year after the opening, he introduced the women’s series. In 1993, the brand went beyond the country’s borders and began “expansion” in Europe. Its head office is located in San Francisco, California.

before 2005

The brand name is written in a straight uppercase, sans-serif font in the old Dockers logo. The solid letters inspire the confidence that underlies the brand concept. The font is similar to Craft Gothic Bold Extended from FontSite Inc. – the only difference is the “K,” which consists of a vertical line and an angle bracket. The anchor depicted at the bottom reflects a connection to the sea because the company makes clothing similar to the uniforms of port workers. In addition, the anchor symbolizes reliability, stability, and safety. All elements are white and are inside a dark blue rectangle. This color scheme refers to the nautical theme and, at the same time, gives the logo a classic and stylish look.

2005 – 2018

In this version, the “K” has a more familiar structure and looks similar to the letters in the Craft Gothic Bold Extended font from FontSite Inc. The anchor is separated by the four short horizontal stripes that are to the right and left of it. These lines are associated with traditional nautical apparel – striped vests. The black pattern and lettering are on a blank white background.

2018 – today

In 2018, Dockers updated its logo by adding two stylized wings with feathers of different lengths to the anchor. This was done to emphasize its connection to travel and freedom. The wings, in this case, symbolize height and spaciousness, which reflects the philosophy of the brand – creating clothes for people who love adventure.

Now the anchor is wrapped with a long and thin rope, and at the bottom is a curved ribbon with the inscription “LS&CO.” That’s the acronym for Levi Strauss & Co. – the owner of Dockers. As for the brand’s name, it is located above the anchor and curved in the shape of an arch. It uses a stencil typeface that mimics the style of industrial markings. This design was chosen to show the brand’s connection to port workers and emphasize its modern and versatile nature.

Font and Colors

The brand’s logo still adorns the anchor and wings proposed by Milton Glaser at the very beginning of the brand’s career. He developed the basis in the form of a stencil: an anchor entwined with a rope and stepped wings with four feathers on each side. Below is a wide bar with teeth showing the year the company was founded. On the right is a large inscription – the name of the fashion house. It is in upper case letters, which are similar in style to the signs on shipping containers. By design, such an emblem is as close as possible to the clothing produced for British dockers’ special uniforms.

In its logo, the company management used a typeface that exactly resembles stencil lettering. This is indicated by the smoothness of the letters, the simple style, and the broken lines. As a result, the word “Dockers” looks like a combination of separate fragments. The color palette is monochrome, which includes white (background) and black (key elements).

Dockers color codes