skateboarding Logos and Brands

The sport and subculture of skateboarding, from equipment manufacturers to media outlets and competitive leagues, define the scope of the Skateboarding section. Thrasher Magazine, Street League Skateboarding (SLS), Vans, and independent skate shops complete the picture of an industry where shoe companies, video producers, and contest organizers work alongside board manufacturers. The inclusion of skateboarding in the Tokyo 2020 Olympic Games program has taken the subculture to a new level of institutionalization, with Olympic logos appearing alongside the underground symbols of independent brands. This section is broader in scope than “Skateboard” and encompasses the entire cultural and commercial context surrounding the four-wheeled board.