Fallen Logo PNG
The Fallen logo embodies strength and courage, accurately conveying the fearlessness of a skateboarder who faces obstacles and challenges. The identity, created once, has remained unchanged, maintaining its relevance over the years. Because of this, the logo and the Fallen brand are firmly associated with confidence and reliability. The brand’s name and symbol have become integral to its identity, always evoking associations with high presentability.
In addition, the Fallen brand is associated with durability and stability, which have long characterized the company as known for producing high-quality, specialized footwear. The close connection between the logo and the brand’s core values highlights its ability to maintain significance despite changes in the fashion world and the industry.
Fallen: Brand overview
Professional skateboarder Jamie Thomas founded the American shoe and clothing company Fallen in 2003. The brand’s history is closely tied to skateboarding culture and reflects its evolution over the past two decades.
Jamie Thomas, known as “The Chief” in the skateboarding world, began his career in the early 1990s. By the early 2000s, he had gained experience working with various shoe brands as a well-known professional. Unsatisfied with the existing products, Thomas decided to create his own shoe company to meet the needs of skateboarders.
The company officially launched in 2003 to provide affordable, durable, stylish, and functional skate shoes. Thomas developed and tested the first models to ensure they met skateboarders’ requirements.
The brand quickly gained popularity in its early years within the skateboarding community. The company actively supported professional skateboarders, which helped build its reputation in the industry. Some original team riders included well-known skaters like Chris Cole, Billy Marks, and Tommy Sandoval.
In 2005, the company released its first full-length skateboarding video, Ride The Sky. This video was a major milestone for the company, showcasing both the quality of its products and the talent of its riders. It helped solidify its reputation as a respected skate brand and received strong praise from the skateboarding community.
By the late 2000s, the brand had expanded its product line to include skateboarding accessories and clothing, offering a full range of gear, including t-shirts, hats, and shoes.
2008, the company released its second full-length video, The Final Chapter. Featuring impressive tricks from its team, the video further reinforced its position in the market.
The 2010s were a period of both challenge and growth for the company. It expanded internationally and continued to release popular shoe models. However, like many businesses in the skateboarding industry, it faced growing competition from major sports brands entering the skate market.
In 2012, the company released its third full-length video, Road Less Traveled, which became popular among skateboarders. The video highlighted the team’s skating styles and further cemented the brand’s market position.
Despite its loyal fan base, the company faced financial difficulties by the middle of the decade. Increased competition and changes in the retail landscape took a toll on the business. In 2016, Jamie Thomas announced that the company would shut down operations. Many fans were disappointed, seeing this reflected larger changes in the skateboarding industry.
Even after its closure, its influence remained in skateboarding culture. Many skateboarders continued to wear its shoes, which eventually became collectibles.
In an unexpected turn, the brand made a comeback in 2019. When Jamie Thomas announced the relaunch, fans greeted the news with enthusiasm. The company’s new version focused on returning to its roots by offering classic shoe designs that had originally made the brand famous.
The revival coincided with a growing nostalgia for the 2000s skateboarding scene. This helped the brand appeal to a new generation of young skateboarders who appreciated its history and authenticity.
From 2020 to 2022, the company continued to evolve, adapting to market demands. It focused on social media and online sales to engage with its audience. Collaborating with professional skateboarders, it maintained its identity as a brand created by skateboarders for skateboarders.
By 2023, the brand had re-established itself as a legendary name in the skateboarding community. With a blend of vintage designs and modern technology in footwear, it remained relevant to a new generation while staying true to its skateboarding roots.
The brand’s journey from its launch to 2023 demonstrates its resilience in the face of industry changes and its ability to adapt to new market conditions while staying connected to its skateboarding origins.
Meaning and History
What is Fallen?
This skateboard company has secured a strong position in the market with its rugged, minimalist approach to skateboarding culture. Founded by professional skateboarder Jamie Thomas, it quickly became known for producing high-quality skateboarding shoes capable of withstanding the tough conditions of street skating. Fans of alternative culture and mainstream skateboarders are drawn to the brand’s raw, underground aesthetic. The product range includes shoes, accessories, and clothing, all designed with the needs and lifestyle of skateboarders in mind.
2003 – today
The logo created in 2003 has become a true work of art over time. Its key element ensured instant brand recognition and reflected the company’s main priorities. The identity emphasized the products’ originality, high quality, and a focus on innovation.
The logo conveyed an important message: the brand is unique, and its products will not disappoint. Fallen snowboarding footwear provided maximum comfort and reliable protection. It is important to note that each product had its unique style, playing a significant role in creating an individual image for skateboarders and snowboarders.
The color scheme and font were chosen in line with the design trends of that era, and the presence of the “mirrored” symbol became a crucial element of visual identification. The wide, bold letters on a white background looked impressive and elegant, expressing stability and confidence. A critically important element was the black baseline, which served as a foundation for the text part of the logo. This line symbolizes unity, integrity, and reliability, helping to distinguish the brand from its competitors and making the logo memorable.
All the letters in the logo were sharp and smooth, with elegant serifs on the top of the letter “F” and the lower elements of the double “L.” This approach added harmony and balance to the overall design.
However, as it turned out later, the main attention was not on the text but the symbol carefully placed beneath it. The mirrored “F” appeared bold and distinctive, thanks to the carefully selected font, size, and color palette. This symbol became more than just a logo element — an identifier of an entire movement. Fans of Fallen’s high-quality footwear began to unite in groups where the “F” symbol marked unity. It was not uncommon for this symbol to be tattooed, underscoring the depth of commitment to the subculture.
Because of this significance and deep connection with its audience, the fashionable and popular subcultural brand from America has maintained its consistent identity for over two decades, remaining true to its roots and values.
