Reebok Logo PNG
The Reebok logo, executed in a modern style, demonstrates its commitment to its roots. Its identity symbolizes the brand’s development throughout its history, focusing on technology and a direction that reflects the high quality and recognizability of its products.
Reebok: Brand overview
Reebok traces its origins to 1895, when Joseph William Foster, a shoemaker from Bolton, began crafting spiked running shoes by hand. At a time when athletes competed in regular footwear, his designs offered a technical edge. In 1900, he founded J.W. Foster & Co, and by the early 20th century, his shoes were used by professional runners across the UK, including athletes at the 1924 Paris Olympics.
After Foster’s death, the business continued under the name J.W. Foster & Sons. In 1958, his grandsons Joe and Jeff established a new company, naming it Reebok after an African gazelle, a symbol of speed and agility.
Through the 1960s and 1970s, Reebok remained focused on running and track shoes within the UK. A turning point came in 1979, when Paul Fireman secured distribution rights in the United States. By 1981, the brand had entered the US market at a premium price.
In 1982, Reebok released the Freestyle, the first athletic shoe designed for women in aerobics. Demand surged, with sales growing from $1.5 million in 1981 to over $900 million by 1986, outpacing competitors such as Nike and Adidas in that segment.
In 1985, the company went public, and by 1986, it became the top-selling athletic footwear brand in the US. During the late 1980s and 1990s, Nike regained leadership through the Air Jordan line, while Reebok responded with athlete partnerships, including Allen Iverson in 1996.
In 2006, Adidas acquired Reebok for $3.8 billion to strengthen its position in the US. The integration proved difficult, and in 2021, Adidas announced the sale of the brand. In 2022, Reebok was acquired by Authentic Brands Group, which has continued its presence through legacy models like Freestyle and Club C.
Meaning and History
The brand’s logo has changed several times, reflecting shifts in its activities.
What is Reebok?
This brand produces sportswear and footwear for training, fitness, and an active lifestyle. The company gained fame for iconic sneaker models such as Classic Leather, Pump, and InstaPump Fury, which have made their mark in sports and street culture. Special focus is given to lines for intense training, including CrossFit, as well as collections for aerobics, running, and tennis. The brand collaborates with musicians, artists, and designers to create unique models combining style and functionality. Its products aim to make sports comfortable and accessible, offering everything from comfortable clothing to technical footwear.
1958 – 1977
After launching the new Mercury shoe model in 1958, it was decided to rebrand; the company name was changed to “Mercury Sports Footwear.” Unfortunately, this did not bring the desired results, so just two years later, in 1960, the Foster sons renamed the company “Reebok.” The name was not chosen randomly; the word “reebok,” meaning an African antelope, symbolized speed. In the African language, the name was spelled as “reebok.” This name has remained stuck to this day.
1977 – 1993
In the mid-70s, the company decided to conquer the American market. To increase brand recognition, the company logo was changed. The emblem features the Reebok inscription, set in the Motter Tektura font to highlight the brand’s uniqueness. In addition, next to the inscription, the flag of Great Britain appeared, indicating the country where the brand was created.
1993 – 1997
In 1993, the emblem came with three stripes and the inscription “Reebok.”
1997 – 2000
The 1997 emblem version was returned, and this time the inscription is under the graphic symbol and in different color variations.
2000 – 2005
The rectangular emblem is divided into two parts. On the left are three blue lines; on the right is the italic inscription “reebok,” made in lowercase letters.
2005 – 2008
Designers made a red abbreviation “RBK” and a blue sign in a square frame. RBK is a shortened version of Reebok’s full name.
2008 – 2014
The three stripes were removed. Only the Reebok inscription remained. The font of the inscription became more rigorous.
2014 – 2019
In 2014, a new delta-shaped sign appeared next to the word “Reebok.”
2019 – today
Returning the logo to its roots. The company returned the logo, first created in 1993. The company has absorbed smaller firms throughout its history, and Reebok has always focused on technology. That direction of development should be associated with a recognizable logo.
Font and Colors
The company used three popular symbols in different years. The first is the national flag of Great Britain, as Reebok originated in this country. The second is three tapering stripes, equivalent to the marks of Adidas and Nike. The third is the delta. It appeared in 2014 when the brand changed its focus to the CrossFit movement.
The Delta triangle consists of three red trapezoids. They reflect social, mental, and physical transformation. The brand symbol complements the black word “Reebok,” which comes from the Afrikaans name for the African antelope: “rhebok.”
In the current version of the logo, the Motter Tektura font, which appeared in 1977, is used. All symbols are squat and wide, with open lines at “R,” “e,” and “b.” The first symbol is uppercase; the rest are lowercase. The legs of “k” and “b” correspond in height to the capital letter. The brand’s corporate palette includes shades of blue from light to dark, gray, black, and red. Together, they represent the color of the flag of Great Britain, the country where the company originated.