Reebok Logo

Reebok LogoReebok Logo PNG

The Reebok logo, executed in a modern style, demonstrates the brand’s commitment to its roots. Its identity symbolizes development throughout the brand’s history, focusing on technologies and a direction reflecting the high quality and recognizability of the products.

Reebok: Brand overview

Founded:1895
Founder:Joseph William Foster
Headquarters:
Boston, Massachusetts, USA
Website:reebok.com
Reebok is an international sports goods brand that has been owned by the German corporation Adidas since 2006. It was established in 1895 and was known under various names: J.W. Foster & Co, J.W. Foster & Sons, Mercury Sports Footwear. Since 1958, it has been called Reebok.

Meaning and History

Reebok Logo History

The brand’s logo has changed several times, reflecting shifts in its activities.

What is Reebok?

Reebok is a manufacturer of sports goods. The company was founded in the United Kingdom in 1958, and as of 2021, it became a subsidiary of Authentic Brands Group, so its headquarters is now in the USA. The international brand sells clothing and footwear for everyday use and various sports, including CrossFit, tennis, football, basketball, and running.

1958 – 1977

Reebok Logo 1958

After launching the new Mercury shoe model in 1958, it was decided to rebrand – the company name changed to “Mercury Sports Footwear.” Unfortunately, this did not bring the desired results, so just two years later, in 1960, the Foster sons renamed the company “Reebok.” The name was not chosen randomly – the word “reebok,” meaning an African antelope, symbolized speed of movement. In the African language, the name was spelled as “reebok.” This name stuck and has remained to this day.

1977 – 1993

Reebok Logo 1977

In the mid-70s, the company decided to conquer the American market. For brand recognition, the company logo changes. The emblem consists of the Reebok inscription, for which designers used the Motter Tektura font to highlight the brand’s uniqueness. In addition, next to the inscription appeared the flag of Great Britain, indicating the country where the brand was created.

1993 – 1997

Reebok Logo 1993

In 1993, the emblem came with three stripes and the inscription “Reebok.”

1997 – 2000

Reebok Logo 1997

The 1997 emblem version returned, only this time, the inscription is under the graphic symbol and applied in different color variations.

2000 – 2005

Reebok Logo 2000

The rectangular emblem is divided into two parts. On the left are three blue lines; on the right is the italic inscription “reebok,” made in lowercase letters.

2005 – 2008

Reebok Logo 2005

Designers made a red abbreviation “RBK” and a blue sign in a square frame. RBK is a shortened version of the full name Reebok.

2008 – 2014

Reebok Logo 2008

The three stripes were removed. Only the Reebok inscription remained. The font of the inscription became more rigorous.

2014 – 2019

Reebok Logo 2014

In 2014, a new delta-shaped sign appeared next to the word “Reebok.”

2019 – today

Reebok Logo

Returning the logo to its roots. The company returned the logo, first created in 1993. Throughout its history, the company has absorbed smaller firms, and Reebok has always maintained a focus on technology. That direction of development should be associated with a recognizable logo.

Font and Colors

The company used three symbols that were popular in different years. The first is the national flag of Great Britain because Reebok originated precisely in this country. The second is three tapering stripes, equivalent to the marks of Adidas and Nike. The third is the delta. It appeared in 2014 when the brand decided to change its focus to the CrossFit movement.

Reebok Emblem

The Delta triangle consists of three red trapezoids. They reflect social, mental, and physical transformation. The brand symbol complements the black word “Reebok,” which comes from the name of the African antelope in the Afrikaans language: “rhebok.”

Reebok Symbol

In the current version of the logo, the Motter Tektura font, which appeared in 1977, is used. All symbols are squat and wide, with open lines at “R,” “e,” and “b.” The first symbol is uppercase; the rest are lowercase. The legs of “k” and “b” correspond in height to the capital letter. The brand’s corporate palette includes blue shades from light blue to dark and gray, black, and red. Together, they represent the color of the flag of Great Britain, the country where the company originated.

Reebok color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

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