Carhartt Logo

Carhartt LogoCarhartt Logo PNG

The emblem of the company is original and unusual. The Carhartt logo looks like the work of an artisan, with handmade stitching and color overlays. The image alludes to the creation of clothes for hardworking and creative people—the use of special cuts and materials.

Carhartt: Brand overview

Founded:1889
Headquarters:
Dearborn, Michigan, U.S.
Website:carhartt.com
Carhartt is an American family-owned workwear company. Its assortment mainly includes overalls, jackets, jeans, shirts, vests, and hunting and fire-resistant clothing. She appeared in 1889, being an entrepreneur Hamilton Carhartt in Detroit in the attic of his house. Today it is one of the most successful and well-known privately owned brands as the descendants of the founder still own it. The company is headquartered in Dearborn, Michigan.

Meaning and History

Carhartt Logo History

At first, the sewing studio had only two sewing machines and their owner. At first, researched the consumer market, directly asking railway workers about what work clothes should be. The result was Carhartt’s signature jumpsuit, which quickly became the standard for quality workwear.

In 1910, the company expanded significantly, opening two factories in South Carolina and Georgia and many sewing workshops in other cities in the United States. Gradually, the company entered the international level, locating its ateliers and warehouses in Walkerville (Ontario), Toronto, Vancouver, Liverpool, Paris, New York.

Carhartt Symbol

The company’s management was inherited, and each representative contributed to the garment industry: some introduced innovations, others improved their technical base, and others opened a global e-commerce business. For example, in 1975, a heavy-duty hooded jacket called the Active Jac was introduced, and it is still the best-selling jacket in the world. Therefore, the Carhartt emblem is highly recognizable among the population. Moreover, its products are in demand not only among workers but also among young people.

What is Carhartt?

It is a legendary American workwear and footwear brand founded in 1889. He is engaged in producing jackets, overalls, vests, jeans, shirts, boots, fireproof overalls.

1920s – 1940s

Carhartt Logo 1920s-1940s

The debut emblem depicts a railway carriage with double-sided doors and hinged steps. It is painted in a realistic style – with wheels, fasteners, windows, and a massive sloping roof. The car is in the background of a large red heart. There are several informational inscriptions: at the top – “Union Made” on each half of the heart, at the bottom – “Pants Overalls & Cloves” at its tip. The name of the company takes center stage – along the carriage wall, under the windows. It is written in chopped type. The main colors of the logo are dark blue, red, and white.

1940s – 1970s

Carhartt Logo 1940s-1970s

During the redesign, the text part was rearranged. Above appeared the phrase “Master Cloth,” in the center – “Carhartt Overalls,” below – “Union Made.” The developers highlighted the trademark name in coherent italics and placed it diagonally. Changes took place in the color palette: the authors of the logo lightened the blue by several tones and, on the contrary, darkened the red, adding a purple tint to it. They also corrected the car and made its contour, consisting of horizontal and vertical strips of different lengths. The wheels have become schematic and look like large blue circles (two on each side).

the 1970s – today

Carhartt Logo 1970s-present

The logo of this trademark consists of an icon and a wordmark located under it. The brand name is executed in unique lowercase letters with small curves and short strokes. The working direction of the company is shown by the different elements from which the text symbols are formed since, in shape, they resemble tools or parts of various mechanisms.

Both “t” look like a welding electrode holder with an electrode, “r,” and “c” look like straight and bent pipes, and “h” looks like a cab of special equipment – a high-rise crane or heavy-duty transport. In some of them, the vertical stripes are separated from the horizontal segments, emphasizing the concept of working mechanisms and building materials.

The graphic emblem consists of a single piece in the shape of a rounded wave-like shape. This design gives it movement since dynamics are hidden in the image. The beginning of the “wave” is wide, and the end is narrow, with a large dot at the top. A white crescent is visible on the right side in the negative space, which forms this point. To be always recognizable, Carhartt does not change or adjust the logo.

Carhartt: Interesting Facts

Carhartt, Inc., started by Hamilton Carhartt in 1889 in Detroit, Michigan, is an iconic American clothing brand known for its durable and practical workwear. Originally made for railroad workers, the brand has expanded its appeal to a broader audience, including urban fashion fans. Here’s what makes Carhartt special:

  1. Early Days: Hamilton Carhartt began with just two sewing machines and five workers, focusing on making strong work clothes for railroad workers. The brand’s commitment to quality and durability has never wavered.
  2. Proudly “Union-Made”: Carhartt has a long history of producing “union-made” goods in the USA, showing its dedication to American craftsmanship and fair labor.
  3. Carhartt WIP: In the 1990s, Carhartt launched Carhartt WIP for the European market. This line blended workwear with urban style, appealing especially to the streetwear scene.
  4. Iconic Products: Famous items like the Chore Coat, Duck Pants, and Acrylic Watch Hat have become favorites beyond traditional workwear, loved for style and functionality.
  5. Cool Collaborations: Carhartt has partnered with brands like Nike and APC, merging workwear with fashion and expanding its reach.
  6. Broad Fanbase: While still popular with workers, Carhartt has also become a staple among skaters, hip-hop artists, and urban fashion enthusiasts, showing its wide-ranging appeal.
  7. Sustainability: Carhartt is working on being more environmentally friendly, using sustainable materials, and saving water.
  8. Celebrity Wearers: Even without focusing on celebrity endorsements, many famous people wear Carhartt, adding to its cool factor.
  9. Giving Back: The Carhartt Foundation supports community projects and nonprofits, underscoring the brand’s social conscience.
  10. Symbol of Authenticity: Carhartt represents realness, resilience, and the dignity of hard work, appealing to people as a mark of personal identity and style.

From its Detroit roots to global recognition, Carhartt’s story is one of adaptability, quality, and universal values, making it a significant and respected brand in various walks of life.

Font and Colors

Carhartt Emblem

The lowercase word has an original font – modern, innovative, geometric, but without sharp corners or protrusions. Almost all of the letters are smoothed and streamlined to resemble a Conradi or Controller Four typeface with minor tweaks. The color scheme in the Carhartt brand emblem is stable and usually consists of black (lettering), yellow (wave), and white (background).

Carhartt color codes

Selective YellowHex color:#ffb800
RGB:255 184 0
CMYK:0 28 100 0
Pantone:PMS 7549 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C

What is the Carhartt symbol mean?

The Carhartt logo denotes a cornucopia, from which, according to legend, generous gifts are poured. That is why the wave depicted on the emblem has a swirling shape. It also symbolizes the ‘C’ – the first letter of the brand name.

How do I remove the Carhartt logo?

It can be easily removed with any cutting tool – scissors, razor, knife, or tailor’s seam ripper.

What is Carhartt slogan?

Carhartt’s slogan is ‘Hard at Work Since 1889’. It is connected with the brand’s history, which started sewing work clothes for railway workers in the specified year.

What is Carhartt known for?

The Carhartt brand is known for its workwear: practical overalls, fireproof suits, durable jackets, vests, jeans, shirts, and clothing for anglers and hunters.