Thrasher Logo

Thrasher LogoThrasher Logo PNG

The emblem seems to highlight and encircle an area for skateboarders. The Thrasher logo invites everyone into the world of this exciting hobby. The sign indicates the joy and pleasure brought by skating.

Thrasher: Brand overview

Founded:January 1981
Founder:Eric Swenson, Fausto Vitello
San Francisco, California, U.S.
Thrasher is an iconic monthly skateboarding magazine. Its story began in 1981 when Fausto Vitello and Eric Swenson founded a periodical promoting the Independent Truck Company. Over time, the magazine developed its own website, online store, indoor skateboarding facilities, music compilations, and video collection.

Meaning and History

Thrasher Logo History

The iconic logo transformed Thrasher into a trendy brand. But it also has a flip side associated with the Banco font. This font became mainstream in 1974 when it appeared on the Natty Dread album, dedicated to Bob Marley’s musical compositions. Over time, it became associated with the Rastafarian movement and reggae style, which in the 1970s limited its usage scope.

Thrasher magazine breathed new life into Banco. Initially, it linked skateboarding as a subculture and reggae culture with marijuana as a source of inspiration. Later, the font was reinterpreted and came to be exclusively perceived as a symbol of skateboarders.

What is Thrasher?

Thrasher is a monthly print publication about skateboarding, published since 1981. Fausto Vitello and Eric Swenson founded the magazine. It features content related to the world of this extreme sport: interviews, music stories, skatepark reviews, photographs, and more. The publication also has an online version: a website and a YouTube channel. The company also owns an online store, a forum, a radio show, the Double Rock venue, and a skate shop in San Francisco.

Thrasher: Interesting Facts

In 1981, Kevin Thatcher, Eric Swenson, and Fausto Vitello started Thrasher magazine in San Francisco. It’s a big deal in skateboarding, like a guide and friend for people who love skateboarding.

  1. The Start: Three guys made Thrasher share stories and news about skateboarding.
  2. The Logo: You’ve probably seen their cool logo with fire—it’s everywhere, not just in the magazine but on clothes and stickers.
  3. Skater of the Year: Since 1990, they have picked a skater who did awesome things that year. Big names like Tony Hawk and new stars like Tyshawn Jones have won.
  4. “Skate and Destroy”: Thrasher believes in this. It means always trying new things and skateboarding in new places.
  5. Pictures and Art: The magazine is known for its amazing photos and art, which show what skateboarding is all about.
  6. Worldwide Love: Although it started in the U.S., people worldwide read Thrasher.
  7. Speaking Up: Thrasher isn’t afraid to talk about big issues in skateboarding, like where it’s okay to skate and how skateboarding fits into the bigger world.
  8. Fashion: The Thrasher logo has shown up in fashion, working with different brands and bringing skate style to more people.
  9. Supporting Skaters: Thrasher also helps fight for skate parks and skateboarders’ rights, showing that skateboarding is more than just a hobby—a way of life.

Thrasher magazine is more than just a magazine; it’s a big part of skateboarding history and culture, bringing skaters together and celebrating everything about skateboarding.

Font and Colors

Thrasher Emblem

The magazine’s logo is used on the cover instead of a title. The stylized “THRASHER” inscription forms an arch, as the outer letters are longer than the central ones. It exists in several versions, with the most popular being the fiery one. This fiery word adorned the first page of the publication and also branded T-shirts and many other souvenir items.

When the Thrasher emblem became mainstream, it lost its original connection to the skateboarder subculture. Many celebrities and people who never skateboarded made it part of their image. The magazine’s creators confronted fashion victims, harshly criticized Vogue, and drew caricatures of those mindlessly following the Thrasher style. But they had to admit defeat, as the logo ceased to be associated with authentic skate culture and became a status symbol.

THRASHER is set in the Banco font, developed in 1951 by typographer, graphic designer, and illustrator Roger Excoffon. This font was used by the Fonderie Olive foundry to produce metal letters for bookstores, butcher shops, and other “unfashionable” establishments. Then musician Bob Marley made Banco part of the reggae style until the Thrasher magazine took over the baton and briefly claimed the font for itself.

The classic emblem is presented in a yellow and black palette. The fiery version contains many more colors: in addition to yellow and black, it also includes shades of red and orange.

Thrasher color codes

Cadmium YellowHex color:#f5f600
RGB:245 246
CMYK:0 0 100 4
Pantone:PMS 396 C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C