Best Buy is a home appliance and electronics retailer. It owns over 1000 retail outlets in China, the USA, and Canada. It was created in 1966 as Sound of Music, but it received its current name after several rebranding.
Meaning and History
The retail giant is not only famous for its goods and stores – it is famous for its yellow and black logo, which has taken different forms over the years. At first, it was round, and then it became rectangular, like a signboard. Recently, Best Buy has been using its most popular symbol, the tag image.
1966 – 1983
When the retailer first entered the market, it was called Sound of Music and was selling stereos. Its first emblem was in line with the chosen concept: a yellow and black circle, stylized as a speaker. In the upper half was the phrase “SOUND OF MUSIC” with asymmetrically elongated strokes for “U,” “F,” and “M.”
1983 – 1984
After expanding the range, the company was renamed Best Buy Co. Superstores. The rebranding was reflected in its logo: the designers replaced the old lettering and placed the circle inside a black square with yellow horizontal stripes. Simultaneously, the name was divided: the first three words were in a circle, and the last one – at the bottom of the square.
1984 – 1989
In 1984, the retailer changed its name to Best Buy Superstores and immediately updated the logo to match the new image. The yellow rectangle was taken as a basis. Above was the black word “BEST BUY,” and below, between the two thin lines, the red word “Superstores.” It was written in an oblique script that mimics calligraphic handwriting.
1989 – 2018
When the name was shortened to Best Buy, the company gained its iconic symbol, a yellow label with two cut corners, and a small circular hole. The new logo became part of a change in concept: the company relied on fashionable design and quality service.
2018 – present
In 2018, the current logo was developed for the stores’ chain, with a large black lettering “BEST BUY” taking center stage. The tag is reduced and shifted to the lower right corner. The fact that she was left speaks of a reluctance to abandon the iconic symbol. But the change in size indicates the desire to modernize the identity.
Font and Colors of the Emblem
The company, which has been in the consumer electronics retail business for many years, is world-famous for its yellow tag. This sign appeared in 1989 and first contained an inscription, but after another redesign, the words “BEST BUY” moved outside the label. The redesigned logo is designed to be easier to read. It is used on signage, branded bags, uniforms, and promotional materials.
In 2018, not only the graphic element was changed, but also the font of the inscription. The bold black letters are from Futura Bold. This typeface is characterized by the absence of serifs and flowing lines with pronounced angles.
The color scheme was the same as in 1966 when the company was called Sound of Music. Best Buy has preserved its iconic mix of black and yellow – a legacy that ties it back to its past. This palette is supposed to be more visible to customers and make it easier to identify the brand. It is also very symbolic: black is associated with elegance and quality, while yellow means optimism and joy.