The ASDA logo communicates naturalness, safety, and a wide selection of products in the chain of stores. The emblem is fresh, like young greenery, which, without having time to wither, will fall on the buyer’s table. The sign demonstrates daily assortment updates and proximity to home.

ASDA: Brand overview

Founded:19 February 1949
Founder:Peter and Fred Asquith, Sir Noel Stockdale
Leeds, UK.
ASDA is a retail chain of supermarkets. Today it is recognized as one of the largest in the UK. It was founded in 1949 and originated in Knottingley (Wakefield from West Yorkshire). The headquarters have now moved to Leeds.

Meaning and History

ASDA Logo History

Supermarkets have developed historically because it consists of two entrepreneurs’ names associated with a trade. They were farmers who initially dealt with livestock and dairy products. These are the families Asquith and Dairies. They entered the business in different ways. Brothers Peter and Fred Asquith had several of their butcher shops, and their first store was opened in the former building of the city’s cinema.

The company then expanded and acquired rival firms by merging with Associated Dairies and Farm Stores Ltd. This is where the name ASDA comes from. These are the first two letters of each last name: Asquith + Dairies. It was this version that was later taken as the basis for the logo. The text format has taken root. After all, it is most suitable for a retail chain, because it needs, first of all, a clear and readable sign.

What is ASDA?

ASDA is the name of the British supermarket chain headquartered in Leeds. She sells a variety of retail products, including clothing and food. Today these stores form the second-largest chain in the country.

1965 – 1968

Asda Queens Logo 1965-1968

In 1965, the specialized company GEM bought ASDA Stores Ltd. and named ASDA Queens, reflecting this in the logo. It has an elongated “Q” with a large crown, each ray that symbolizes a point of the sale coming from the center. On the right, “ASDA” is written in small print and “Queens” in large print. Logo format – black characters on a white background.

1968 – 1970

ASDA Logo 1968-1970

In the late 60s of the last century, the trading platform’s management carried out a rebranding. The result is a shortened name and a new logo. This is a laconic inscription – “ASDA.” The authors did not add anything to it – there is only one word in it, made according to the canons of grammar: with the first capital letter and the rest in lowercase.

1970 – 1981

ASDA Logo 1970-1981

The emblem received a rectangular background and a graphic element consisting of a drop-shaped point and a wave. The developers also added the word “SUPERSTORES” because stores have moved to supermarket status. Unlike the title block, the new one is made in a thin font.

1981 – 1985

ASDA Logo 1981-1985

The designers have reworked the old logo, modernizing it. It looks like a horizontally elongated diamond-shaped rectangle and is colored orange. The blue icon is on the left with a white background. On the right is the word “ASDA,” below – “SUPERSTORES.” The letters in both inscriptions are much thinner than they were before.

1985 – 1994

ASDA Logo 1985-1994

In 1985, the era of wide signs, tightly connected, began. Gaps “A” are colored yellow (at the first letter) and red (at the last character). Everything else is mint color.

1994 – 2002

ASDA Logo 1994-2002

The management decided to eliminate the old version and approved a new one, without multi-colored gaps. The developers also changed the mint green to light olive. This version was used on television and was intended for advertising.

1999 – 2002

ASDA Logo 1999-2002

There was another one with deep shadows and a 3D effect in parallel with the previous emblem. It is painted mint green.

2002 – 2008

ASDA Logo 2002-2008

The corrections of the logo of that period mainly concerned the shadows: they were removed.

2008 – 2015

ASDA Logo 2008-2015

The designers added a bright green hue to the lettering.

2015 – 2017

ASDA Logo 2015-2017

In 2015, the ASDA retail chain introduced a fresh version of the logo with the parent company Walmart’s icon. Above the first letter, there is a sparkling element in short orange rays arranged in a circle.

2017 – today

ASDA Logo 2017-present

After the cancellation of the “spark” logo, the trading network administration returned the version of 2015. It is he who is used now.

ASDA: Interesting Facts

ASDA, starting as a small dairy farm in Yorkshire, has become a major player in the UK’s supermarket scene.

  1. Origins: In 1949, Yorkshire farmers began ASDA as a dairy farm. The name comes from combining “Asquith,” the founders’ surname, and “DAiries.”
  2. Growth: Initially focusing on dairy, ASDA soon expanded its range and became a supermarket in the 1960s. It introduced the UK to one-stop shopping at low prices.
  3. Supercentres: The first ASDA supercentre opened in Bristol in 1989, bringing a new shopping experience with groceries, clothes, and home goods.
  4. George Clothing: Launched in 1989, George is now one of the UK’s top fashion retailers, known for affordable, stylish clothing for families.
  5. Joining Walmart: In 1999, Walmart acquired ASDA, boosting its market presence with Walmart’s global resources and expertise.
  6. Sustainability Efforts: ASDA is committed to reducing waste and carbon emissions, aiming for net-zero carbon by 2040. It’s known for its “sustainability store” in Leeds, offering refillable products.
  7. Online Shopping: A pioneer in online groceries in the UK, ASDA now provides a full online shopping service, including delivery and click-and-collect.
  8. ASDA Foundation: Since 1988, this foundation has supported UK communities with grants and donations, showing ASDA’s dedication to giving back.
  9. Tickled Pink Campaign: This breast cancer charity campaign has raised millions since 1996, highlighting ASDA’s charitable efforts.
  10. New Era: In 2021, the Issa brothers and TDR Capital bought ASDA from Walmart, planning to grow the ASDA brand, enhance convenience, and maintain low prices and a sustainability focus.

ASDA’s transformation from a humble beginning to a supermarket giant shows its lasting commitment to affordability, innovation, and community support. With a solid past and an eye on the future, ASDA remains a key figure in UK retail.

Font and Colors

ASDA Emblem

The transformation of the ASDA logo took place often, but not on a large scale. This is due to constant changes in the trading network and the forced rebranding. Visually, the picture changed from maximum to minimum:

Along the way, graphic elements disappeared.

  • The thickness of letters decreased.
  • The number of small details decreased.

The result of this modernization was a simple, laconic, understandable emblem of bright green color. It informs, looks good on labels and advertisements, and serves as an excellent sign.

ASDA Symbol

The ASDA logo features a geometric sans serif typeface reminiscent of the Futura ExtraBold. Designer Paul Renner created the font. The color scheme of the identity has almost always been associated with green, except the first four versions: black, brown, and two white. At various times, the emblem was also made olive, mint, light, and dark green. She is now painted in Lemon Lime # 78BE21.


Has Asda changed its logo?

The company has changed its logo, adding dark green to its brand identity. This new look comes from extensive customer research. The company listened to customers to understand what they love about the brand and how it needs to regain relevance and individuality in the market.

The updated logo reflects these insights and helps the brand stand out more. The dark green gives the logo a fresh and modern appearance while keeping its recognizable elements.

What is Asda famous for?

Asda Stores Ltd. is a British supermarket chain known for offering a wide range of products at very affordable prices. They sell food, clothing, toys, and general merchandise, making it a popular choice for budget-conscious shoppers in the UK.

In 1999, Asda became a subsidiary of Walmart, the world’s largest retailer. This acquisition helped the company expand its operations and strengthen its position in the retail market.

What does the Asda logo represent?

The logo shows the store’s name in capital letters, tinted light green. This design gives the brand a fresh and modern look, matching its focus on affordable, high-quality products. The name “ASDA” comes from parts of the words “ASquith” and “DAiries,” reflecting the company’s roots.

The logo was last updated in 2017 to stay relevant and appealing in the retail market. Its simple and clear design makes it easily recognizable and helps build strong brand loyalty.

Does Asda do delivery?

Due to its extensive logistics network, the company offers delivery services across the UK, reaching cities and rural areas. This allows us to deliver goods to even the most remote locations. Customers can place their orders through apps and websites, which account for around 30% of all purchases.

Shoppers can choose from a wide range of products, including groceries, clothing, and general merchandise, and have them delivered directly to their homes. The online ordering system is easy to use, allowing customers to browse, select, and purchase items from their homes.

In addition to standard delivery, the company offers next-day delivery and click-and-collect services, providing flexibility to meet different customer needs.

Who founded Asda?

The brand was founded in 1949 by the Asquith family. It started as a butcher shop business but transformed significantly in 1965 when it merged with Associated Dairies in Yorkshire. This merger laid the foundation for the company’s transformation into a supermarket chain. It is one of the largest supermarket chains in the UK, known for its wide product range and affordable prices.

Is Asda a brand?

Yes, it is a registered trademark representing a chain of stores across the UK headquartered in Leeds. It is well-known for offering various products, from groceries to clothing. The company operates several brands to meet different customer needs:

  • Extra Special: Premium quality products at competitive prices, focusing on gourmet and high-end items.
  • Smart Price: Budget range, providing essential items at the lowest prices.
  • Farm Stores: Fresh produce and other farm-sourced goods, emphasizing quality and value.
  • Little Angels: Products for babies and young children, such as diapers, baby food, and clothing.
  • George: Affordable fashion, offering a wide selection of clothing and accessories for men, women, and children.

The variety of brands allows it to cater to a wide range of customers, reinforcing its reputation as a versatile and customer-focused retailer.