The ASDA logo communicates naturalness, safety, and a wide selection of products in the chain of stores. The emblem is fresh, like young greenery, which, without having time to wither, will fall on the buyer’s table. The sign demonstrates daily assortment updates and proximity to home.

ASDA: Brand overview

Founded:19 February 1949
Founder:Peter and Fred Asquith, Sir Noel Stockdale
Leeds, UK.
ASDA is a retail chain of supermarkets. Today it is recognized as one of the largest in the UK. It was founded in 1949 and originated in Knottingley (Wakefield from West Yorkshire). The headquarters have now moved to Leeds.

Meaning and History

ASDA Logo History

Supermarkets have developed historically because it consists of two entrepreneurs’ names associated with a trade. They were farmers who initially dealt with livestock and dairy products. These are the families Asquith and Dairies. They entered the business in different ways. Brothers Peter and Fred Asquith had several of their butcher shops, and their first store was opened in the former building of the city’s cinema.

The company then expanded and acquired rival firms by merging with Associated Dairies and Farm Stores Ltd. This is where the name ASDA comes from. These are the first two letters of each last name: Asquith + Dairies. It was this version that was later taken as the basis for the logo. The text format has taken root. After all, it is most suitable for a retail chain, because it needs, first of all, a clear and readable sign.

What is ASDA?

ASDA is the name of the British supermarket chain headquartered in Leeds. She sells a variety of retail products, including clothing and food. Today these stores form the second-largest chain in the country.

1965 – 1968

Asda Queens Logo 1965-1968

In 1965, the specialized company GEM bought ASDA Stores Ltd. and named ASDA Queens, reflecting this in the logo. It has an elongated “Q” with a large crown, each ray that symbolizes a point of the sale coming from the center. On the right, “ASDA” is written in small print and “Queens” in large print. Logo format – black characters on a white background.

1968 – 1970

ASDA Logo 1968-1970

In the late 60s of the last century, the trading platform’s management carried out a rebranding. The result is a shortened name and a new logo. This is a laconic inscription – “ASDA.” The authors did not add anything to it – there is only one word in it, made according to the canons of grammar: with the first capital letter and the rest in lowercase.

1970 – 1981

ASDA Logo 1970-1981

The emblem received a rectangular background and a graphic element consisting of a drop-shaped point and a wave. The developers also added the word “SUPERSTORES” because stores have moved to supermarket status. Unlike the title block, the new one is made in a thin font.

1981 – 1985

ASDA Logo 1981-1985

The designers have reworked the old logo, modernizing it. It looks like a horizontally elongated diamond-shaped rectangle and is colored orange. The blue icon is on the left with a white background. On the right is the word “ASDA,” below – “SUPERSTORES.” The letters in both inscriptions are much thinner than they were before.

1985 – 1994

ASDA Logo 1985-1994

In 1985, the era of wide signs, tightly connected, began. Gaps “A” are colored yellow (at the first letter) and red (at the last character). Everything else is mint color.

1994 – 2002

ASDA Logo 1994-2002

The management decided to eliminate the old version and approved a new one, without multi-colored gaps. The developers also changed the mint green to light olive. This version was used on television and was intended for advertising.

1999 – 2002

ASDA Logo 1999-2002

There was another one with deep shadows and a 3D effect in parallel with the previous emblem. It is painted mint green.

2002 – 2008

ASDA Logo 2002-2008

The corrections of the logo of that period mainly concerned the shadows: they were removed.

2008 – 2015

ASDA Logo 2008-2015

The designers added a bright green hue to the lettering.

2015 – 2017

ASDA Logo 2015-2017

In 2015, the ASDA retail chain introduced a fresh version of the logo with the parent company Walmart’s icon. Above the first letter, there is a sparkling element in short orange rays arranged in a circle.

2017 – today

ASDA Logo 2017-present

After the cancellation of the “spark” logo, the trading network administration returned the version of 2015. It is he who is used now.

Font and Colors

ASDA Emblem

The transformation of the ASDA logo took place often, but not on a large scale. This is due to constant changes in the trading network and the forced rebranding. Visually, the picture changed from maximum to minimum:

Along the way, graphic elements disappeared.

  • The thickness of letters decreased.
  • The number of small details decreased.

The result of this modernization was a simple, laconic, understandable emblem of bright green color. It informs, looks good on labels and advertisements, and serves as an excellent sign.

ASDA Symbol

The ASDA logo features a geometric sans serif typeface reminiscent of the Futura ExtraBold. Designer Paul Renner created the font. The color scheme of the identity has almost always been associated with green, except the first four versions: black, brown, and two white. At various times, the emblem was also made olive, mint, light, and dark green. She is now painted in Lemon Lime # 78BE21.

ASDA color codes

Dark Lemon LimeHex color:#78be21
RGB:120 190 33
CMYK:37 0 832 25
Pantone:PMS 802 C

What does the Asda logo represent?

The ASDA logo is the name of the store, in capital letters and tinted light green. It is formed from two parts taken from the words ASquith and DAiries. The last logo update took place in 2017.

Does Asda do delivery?

Yes, ASDA has delivery – both city and country, because it has an extensive logistics network. Goods are shipped to all corners of the UK. Shipping orders are accepted through apps and websites, which account for 30% of purchases.

Who founded Asda?

This company was founded in 1949 by the Asquith family. But it got its start in 1965 when it merged with Associated Dairies in Yorkshire. The surge in her recognition began in the 1970-1980s.

Is Asda a brand?

Yes, ASDA is a registered trademark representing a chain of stores across the UK headquartered in Leeds. She has several brands: Extra Special, Smart Price, Farm Stores, Little Angels, George.