Lidl Logo

Lidl LogoLidl Logo PNG

The Lidl logo aligns with the corporate style found in all supermarkets of this chain. The bright logo embodies drive, positivity, and optimism because the brand aims to appear welcoming to attract customers. This is the foundation of its marketing.

Lidl: Brand overview

Founded:1932
Founder:Josef Schwarz
Headquarters:
Neckarsulm, Germany
Website:lidl.com
LIDL is a German grocery company engaged in wholesale and discount retailing of food and household goods. Today, it owns an extensive network of supermarkets (over 10,000) across Europe and the USA, designed in a uniform corporate style and colors – blue, yellow, and red.

Meaning and History

Lidl Logo History

The company was founded in 1930 by Josef Schwarz, the owner of a small grocery store in Berlin, and his friend, economics professor Ludwig Lidl, who proposed the idea. Initially, the company was called “Lidl & Schwarz,” but they retained only the concise and resonant word LIDL, changing the spelling to uppercase. Schwarz led the business and took just ten years to position the wholesale food warehouses at the leading positions in Germany and Austria. During the war, LIDL was one of the suppliers of provisions for the army.

After Germany’s defeat, the company was liquidated, as all its assets were destroyed. However, Josef Schwarz decided to rebuild it from scratch, and within ten years, LIDL re-entered the top three among wholesale food agents.

What is Lidl?

Lidl is an international retail chain headquartered in Germany. Founded in 1973, it started as a small food store. Now, it’s one of the world’s largest discount retail chains, represented in over 30 countries. It offers various affordable goods, including electronics, kitchenware, clothing, snacks, beverages, and more.

Since 1977, the company has been divided into two segments – economic and food- and has also begun to conduct “price wars,” offering its customers prices that are always lower than competitors. Despite the economy-class prices, all goods in LIDL networks are distinguished by the highest quality.

In 1930, bright corporate colors – blue, yellow, and red, symbolizing friendliness, warmth, and reliability, were chosen for the memorable name.

At the same time, the logo was created, which remains unchanged to this day. The foundation is a blue square as a symbol of stability, quality, and reliability. Inside is a yellow circle in a red ring, symbolizing the company’s loyalty and friendliness. In the center is the brand name LIDL, executed in large blue and red letters. The lowercase letter ‘i’ is angled, visually making it even larger than the rest. Such a non-standard approach immediately attracts attention with its creativity.

The logo is bright and memorable and allows the brand to be identified at first glance. Experts assert that the LIDL emblem inspires trust and a desire to shop with them.

Font and Colors

Lidl Emblem

Since its inception, the logo of the well-known retail chain reflects an optimistic style, openness, and friendliness – central to the name – an inscription of three uppercase and one lowercase letter. Additionally, the developers highlighted the letter “i” with color – it’s red, while the other characters are blue. Visually, this symbol resembles a playful little man whose front part is a round dot. To emphasize this similarity, the letter is turned on its side. Then follows a yellow circle outlined by a red stripe. All elements are within a blue square.

Lidl Symbol

The letters in the logo are not written but drawn, so it’s pointless to talk about a typographic font. Each character in the word is individual. They resemble fonts with serifs, but it’s impossible to identify an entirely identical variant. The “L” has a significantly raised and truncated leg end, the “D” is very wide with an almost imperceptible inner gap, and the “i” is lowercase.

The life-affirming and joyful color of the logo is created by combining red (#EE1C25), yellow (#FFF200), and blue (#015AA2) pigments.

Lidl color codes

Medium Persian BlueHex color:#015aa2
RGB:1 90 162
CMYK:99 44 0 36
Pantone:PMS 2945 C
Yellow RoseHex color:#fff200
RGB:255 242 0
CMYK:0 5 100 0
Pantone:PMS 3955 C
Pigment RedHex color:#ee1C25
RGB:238 28 37
CMYK:0 88 84 7
Pantone:PMS Bright Red C