Sephora Logo

Sephora Logo
Sephora Logo PNG

Sephora is a French chain of retail stores selling cosmetics, perfumes, nail polishes, hair, face, and body care products. It owns 2,600 sales points worldwide: its representative offices are open in the USA, Canada, and 33 other countries. This brings her huge annual income: only the boutique at Champs Élysées in Paris is visited by over 6 million people a year. The stores sell goods of both their own production (the brand of the same name) and 300 other brands. Among them are Lancôme, Milk, and other well-known representatives of the beauty segment. The company was founded in 1970 in Limoges (Paris) and named after the wife of the prophet Moses, whose name was Zipporah (Greek Sepphōra). The founder of the company is entrepreneur Dominique Mandonnaud. Now she is part of the beauty industry conglomerate LVMH.

Meaning and History

Sephora Logo History
Evolution of the Sephora Logo

Although the cosmetics company Sephora was launched in the 1970s, it reached its maximum fame in the 90s after Dominique Mandonnaud bought it and attached it to his perfume chain under the same name. This happened in 1993. This is how the largest brand was born, focused on selling a wide range of products for the beauty industry.

It has become popular due to the presence of a huge range of goods and in connection with the introduction of an innovative self-service system. It radically differed from the usual trading models, offering to test funds before buying directly in stores. During the 1990s, the Sephora network expanded rapidly. It was then that the flagship boutique appeared on the Champs Élysées in Paris. In 1997, Mandonnaud and business partners sold the company to the cosmetics giant LVMH, which continued its development. He increased the number of cosmetic products and attracted many specialty brands.

The new owner focused on the promising markets of Middle Eastern, establishing 44 points of sale in the UAE and KSA. The brand entered the United States in 1998, opening its first store in New York. It has been present in Canada since 2004 and in Australia since 2014. In 2007, Sephora introduced e-commerce and launched its own online store. But the company does not stop there: it still continues to expand partnerships with exclusive cosmetic brands. Its regional offices are scattered worldwide, so the minimalist logo is well known not only in the world’s major cities.

Sephora Symbol

Exclusivity should be subtle and concise – such as to attract obscurity and refined taste. Both the first and the second owners of the cosmetic brand are sure of this. Therefore, his sign of visual identity is distinguished by an unusual sophistication, unfamiliar in the fashion industry. After all, it is concise to the limit, beyond which the world of divine beauty begins. Moreover, “sephos” is translated precisely from ancient Greek as “beauty.”

The logo embodies the values ​​and aesthetics of the cosmetic brand, although, at first glance, there is no sign of a feminine ideal in it. But this is only a cursory examination. If you penetrate into the depths of his philosophy, then many meanings are revealed. They are reflected in the graphic symbol – the language of the wriggling flame, which is located above the company name.

Firstly, he personifies the fire that burns inside every woman. Secondly, it conveys the brand’s name, as it has the shape of a softly curved “S.” Thirdly, it symbolizes a woman with graceful body curves. Fourth, it depicts a strand of perfectly groomed hair. Fifthly, it offers a narrow loophole into the world of pure and bright beauty. In general, the symbolic character of the sign is boundless and high, as well as its memorability.

The wavy and slightly extended line is located vertically. It is located exactly in the middle of the horizontal Sephora lettering, characterized by simplicity, elegance, and wide spacing of letters. The signs are even, smooth, grotesque: they represent the standard of printed fonts, where there is nothing superfluous. Thanks to this, the graphic and text elements form the elusive sophistication of the logo.

Font and Colors of the Emblem

Sephora Emblem

The cosmetics brand commissioned a custom font package from Mucca Design to ensure its products and identity reflect personal style in all areas. Sephora Sans is a versatile typeface that is used in the emblem, labels, and documents. Sephora Serif Text is a variant with excellent legibility at small logo sizes. Sephora Serif Display is characterized by high contrast.

The color scheme, on the contrary, is meager and consists of a classic combination of white and black. But when paired with custom fonts, it takes on sophisticated elegance.