Lowe’s Logo

Lowe's LogoLowe’s Logo PNG

A practical, comfortable home, full of love and coziness, represents Lowe’s logo. According to the logo, the user will find everything necessary for professional renovation and interior design inside the store. With the help of retail goods, you can build housing from scratch.

Lowe’s: Brand overview

Founded: March 25, 1921
Founder: Lucius Smith Lowe
Headquarters:
Mooresville, North Carolina, US
Website: lowes.com

Lowe’s is an American retail chain. Its full name is Lowe’s Companies, Inc. She specializes in building materials, home appliances and all things home, second only to rival brand The Home Depot. The firm has extensive sales networks in the United States and Canada, which are operated from Mooresville, North Carolina. The founder of the company is Lucius Smith Lowe, who named it after himself. The time of foundation is March 1921.

The very first store appeared in North Wilkesboro, North Carolina and was called North Wilkesboro Hardware. After the death of the first owner, the outlet passed to his daughter Jim Lowe Ruth Buchan, but she immediately sold the inheritance to her brother Jim Lowe. He took the share of Carl Buchan, the sister’s husband.

It was his brother-in-law who contributed to the flourishing of the commercial enterprise, since the events took place in 1943, during the Second World War. After graduation, Buchan foresaw a sharp rise in demand for building materials and equipment, so he changed the specialization of the store. Until that time, he sold dry goods, groceries, snuff and horseshoe nails.

The business really took off, so in 1949 the owners acquired a second store in Sparta, the same state. As a result, the emblem, which served mainly as a sign, became known outside the hometown. In 1952, Carl Buchan became the sole owner of construction outlets. He incorporated the company as Lowe’s North Wilkesboro Hardware. And his partner Jim Lowe spun off and created his own grocery retail chain called Lowes Foods.

By early 1955, the building materials firm had rapidly expanded to include several neighboring cities, for which it needed a catchy personal identity badge to identify its six stores. After the sudden death of Buchan, his team renamed the company, bringing it to the international market under the current name Lowe’s Companies Inc. The first retail outlet outside the country appeared in Hamilton (Ontario, Canada).

Meaning and History

Lowe’s Logo History

What is Lowe’s?

This is a trading company from the United States, which owns a chain of stores of the same name that sells repair and household goods. It appeared in 1946 and served about 14 million customers weekly. Its head office is located in Mooresville.

The visual identity of Lowe’s stores was originally associated with their founder, Lucius Smith Lowe, whose business was later continued by descendants. His surname served as the name, and it, in turn, became the basis for the logo. But before such an inscription appeared above the entrance on the sign. The logo remained textual for a long time until it was combined with the silhouette of the building where the first outlet was located.

1921 – 1955

Lowe's North Wilkesboro Hardware Logo 1921-1955

The emblem contained a single-line horizontal inscription. It was printed in upper case. Bold signs testified to the desire of the network to become a replacement against the background of competitors, to stand out and show the breadth of the assortment. The glyphs were sans-serif.

January – June 1955

Lowe's Logo January-June 1955

The logo was completely informational because, in this way, it was possible to convey all important information to customers quickly and intelligibly. And also – to make the brand memorable so that it is easily recognized among other stores. Detailed data was located on a horizontally elongated rectangle, and the inscription was made in geometric glyphs with a wide breakdown. The font was used simple – even chopped and capitalized. The black and white palette made the symbol as distinct as possible.

June – November 1955

Lowe's Logo June-November 1955

After a series of transformations, Lowe’s stores have a radically different emblem. It consisted of a large title, around which there was a ribbon with various inscriptions. Moreover, the designers have significantly worked on the letters, adding originality to them. For example, “E” received diagonal cuts at the ends. The same one appeared on the bottom fragment “L.” The glyphs were very bold.

1955 – 1956

Lowe's Logo 1955

The boldness of the letters in the name of the network stores remained, but the location of the inscriptions was changed. The designers have regrouped them by collecting the words “Lowe’s” at the end and placing them on top of each other. In addition, the name was underlined by a wide line with oval ends.

1956 – 1957

Lowe's Logo 1956

After the modernization, Lowe’s logo was even larger: it consisted only of the name, which increased by half. Therefore, it occupied the entire space of the black rectangle. The bevels at the ends of the letters were removed, and they became even and smooth.

1957 – 1958

Lowe's Logo 1957

The only change was in the apostrophe. It was straightened and placed diagonally, making it look like a parallelogram.

1958 – 1962

Lowe's Logo 1958

Two long stripes were added to the emblem, which crossed the rectangle horizontally. They served as borders for the name, as they were located at the top and bottom of the word “Lowe’s.” And its designers slightly reduced in height, so it seemed slightly flattened.

1962 – 1965

Lowe's Logo 1962

The developers translated the letters into a 3D format to make the logo original. As a result, they became voluminous. The geometric shape made them unusual, so all the glyphs looked like shapes. The front part was painted black, the rest – white. Moreover, the letter “L” was much larger than the others, although they all remained capital. On the left, the background for the inscription was the globe, which emphasized the global reach of the chain of stores. The continents were shown in grey.

1965 – 1969

Lowe's Logo 1965

Unlike the previous sign, this one had strict forms since it consisted only of contour letters. Each glyph in the title was outlined with a black line to form a border. At the same time, the designers rounded the corners of the signs and made the “w” look like an inverted “m.” The apostrophe was straight, vertical, and shaped like a rectangle.

1969 – 1970

Lowe's Logo 1969

In this version of the logo, the inscription was composed of letters with a bold border, which made the light part look smaller and the glyphs thinner. The rectangular apostrophe was slightly cut off and looked like a square.

1970 – 1997

Lowes Logo 1970

In this version, the designers have converted all letters to upper case, but at the same time left the “L” larger than the rest. They also rounded the outer corners of the “O” and “W”, so the signs contrast with the “E” and “L”, which do not have such rounds – they are geometrically strict, even and, conversely, angular. “S” is written in a different font and is separated from the main body of the word by a square that replaces an apostrophe. In addition, the developers changed the color of the logo – instead of scarlet, they used dark blue. This word sign was taken as the basis for subsequent emblems and is still in use today.

1997 – 2008

Lowe's Logo 1997-2008

The management of the retail chain decided to update the logo and make it narrowly focused, that is, reflect the type of activity, assortment and basic focus. To do this, the designers took the existing text, changed its color and placed it in a blue geometric shape, the outlines of which resemble a house. Below, under the name of the brand, they made an inscription in small print – “Home Improvement Warehouse”. And around the entire perimeter of the emblem, a double edging was drawn in the form of red and gray lines.

2008 – today

Lowe's Logo 2008-present

To simplify and balance the image of the house, the developers have tweaked the existing version of the logo. They removed the red-gray outline and text, and lowered the word mark down a bit and lightened the blue by a few tones.

Font and Colors

Lowe's Emblem

Uneven development of the commercial network for a long time did not allow the brand to establish itself completely. Therefore, the official identity was adopted after the opening of the stores. The owners wanted to see something simple yet catchy that carried a ton of information. This is how the outline of the house appeared. In parallel with it, the verbal part is used, which came into use almost thirty years earlier.

In the early years, the emblem was executed in a font reminiscent of HWT Unit Gothic 716 with some modifications. Then came the second option – Design System, which is present in all Lowe’s logos. Its main highlight is the rounded “S” from another typeface.

Lowe's Symbol

The corporate color is stable and consists of several shades of blue: # 004791 (now), # 1c3f86 (formerly). The color scheme also includes neutral white, dark gray and red in two spectra (crimson # c40b43 and scarlet # fd1100).

Lowe’s color codes

Safety Blue Hex color: #004791
RGB: 0 71 145
CMYK: 100 51 0 43
Pantone: PMS 2945 C

Did Lowes change their logo?

Lowe’s logo was last redesigned in 2008 to convey the direction of the company’s trading activities as clearly as possible. Therefore, it depicts the silhouette of the main store building with the name inside.

What color is Lowe’s?

Lowe’s logo color is blue. It is made in a uniform, a calm and restrained shade that inspires confidence, stability, and reliability. Previously, it was complemented by red and gray, which served as edging.

What was Lowes old slogan?

Lowe’s has two old slogans: “Never Stop Improving” (2011) and “Do it right for less. Start at Lowe’s “(2019). In 2021, the brand replaced them with a new one: “Home to Any Possibility.”

Why is the Lowes logo blue?

Lowe’s logo is blue because it is as close as possible to the color of the national flag of the United States. Moreover, their shade is almost the same. To emphasize this, the designers have removed the gray stripe that was present before.