supermarket Logos and Brands
Walmart, Tesco, Carrefour, Aldi, and Kroger define the landscape of the “Supermarket” section, which is dedicated to retail grocery chain logos. The supermarket, as a retail format, emerged in the US in the 1930s and spread worldwide, replacing small shops with its predictable assortment, low prices, and self-service convenience. Supermarket logos are aimed at consumers who do their weekly shopping, and the emblems convey a promise of affordability, freshness, and choice. The brands in this section control continental-scale food supply chains, and their visual signs can be found on the facades of thousands of stores from the suburbs of Texas to the outskirts of Shanghai.
